MGM Management - Zappos - Downtown Project - 1/22/14

ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT

ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT

A BIT ABOUT ME (TONY)1994-1995: Pizza business in college


1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million



1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.




1999-Today: Zappos.com, Inc.





2009: Amazon acquires Zappos for $1.2 billion





2009: Amazon acquires Zappos for $1.2 billion

2010: NYT bestseller Delivering Happiness publishedThe Power of WOW

010206030405070008Gross Sales $MM$1,000800600400200

9

Clothing

Customer Service

Company Culturea great brand is ______WHATS NEXTDELIVERING HAPPINESS

ZAPPOS.COMhttp://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

LAS VEGAS CITY HALLhttp://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

LAS VEGAS CITY HALL

LAS VEGAS CITY HALL

APPLEhttp://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

NIKEhttp://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

GOOGLEhttp://static.panoramio.com/photos/original/400729.jpg

DOGGY DAY CAREhttp://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGNYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpgDOWNTOWN VEGASFREMONT EASTDOWNTOWN VEGASFREMONT EAST

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

DOWNTOWN VEGASFREMONT EAST

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpgDOWNTOWN VEGASFREMONT EAST

DELIVERING HAPPINESSWHATS NEXT?ClothingCustomer ServiceCompany Culture

DELIVERING HAPPINESSWHATS NEXT?ClothingCustomer ServiceCompany CultureCommunityDOWNTOWN PROJECTCOLLISIONSCO-LEARNINGCONNECTEDNESS

DOWNTOWN PROJECT$350M$50M Small businesses$50M Tech Startups$50M Education, Arts, Culture$200M Real Estate

DOWNTOWN PROJECTGOALS

DOWNTOWN PROJECTGOALSLive/Work/Play Walking Distance

DOWNTOWN PROJECTGOALSLive/Work/Play Walking DistanceThe Most Community-Focused Large City in the World

DOWNTOWN PROJECTGOALSLive/Work/Play Walking DistanceThe Most Community-Focused Large City in the WorldThe Co-Learning and Co-working Capital of the World

ROCROIVSInstead of maximizing short-term ROI (Return On Investment)


We focus on maximizing long-term ROC


We focus on maximizing long-term ROC (Return On Community)

ROC & ROLROIVSInstead of maximizing short-term ROI (Return On Investment)


and institutionalizing ROL

ROC & ROLInstead of maximizing short-term ROI (Return On Investment)


and institutionalizing ROL(Return On Luck) Accelerating SerendipityROIVS

AcceleratingCollisions, Co-Learning, and ConnectednessTHE BIG BET

AcceleratingCollisions, Co-Learning, and Connectedness

will lead to

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

DOWNTOWN PROJECT$350M$50M Small businesses$50M Tech Startups$50M Education, Arts, Culture$200M Real Estate$50M SMALL BUSINESS

$50M SMALL BUSINESS

Criteria

$50M SMALL BUSINESSCriteriaOwner Operated - Passionate

$50M SMALL BUSINESSCriteriaOwner Operated - PassionateHelps Build Community

$50M SMALL BUSINESSCriteriaOwner Operated - PassionateHelps Build CommunityExecution Ability

$50M SMALL BUSINESSCriteriaOwner Operated - PassionateHelps Build CommunityExecution AbilitySustainable

$50M SMALL BUSINESSCriteriaOwner Operated - PassionateHelps Build CommunityExecution AbilitySustainableUnique or First or Best at Something

$50M SMALL BUSINESSCriteriaOwner Operated - PassionateHelps Build CommunityExecution AbilitySustainableUnique or First or Best at SomethingStory-worthyNATALIE

NATALIE

NATALIE

NATALIE

NATALIE

NATALIE

CHECK CASHING

CHECK CASHING

SARAH

SARAH

SARAH

SHIPPING CONTAINERS

SHIPPING CONTAINERS

CONTAINER PARK

CONTAINER PARK

CONTAINER PARK

CONTAINER PARK

LVCK

LVCK

LVCK

MEDICAL CLINIC

$50M TECH STARTUPS

$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

$50M TECH STARTUPS

PROJECT 100

PROJECT 100

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1LEARNING VILLAGE

LEARNING VILLAGE

LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQGOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7QGOLD SPIKE (FORMER CASINO)GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edfGOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9GOLD SPIKE COWORKING LOUNGE

GOLD SPIKE COWORKING LOUNGE

CITY AS A STARTUPhttp://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

CITY AS A STARTUPhttp://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpgCITY AS A STARTUP

$50M EDUCATION, ARTS, CULTUREhttp://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

$50M EDUCATION, ARTS, CULTUREhttp://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

$50M EDUCATION, ARTS, CULTUREhttp://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

$50M EDUCATION, ARTS, CULTURE$50M EDUCATION, ARTS, CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg$50M EDUCATION, ARTS, CULTUREhttp://mikerossart.net/images/mikeross_enter.jpg

$50M EDUCATION, ARTS, CULTUREhttp://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpgLIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

LIFE IS BEAUTIFUL

$200M REAL ESTATE

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovationWHEN CITIES DOUBLE IN SIZE

Residential density of 100 residents/acre

Street-level activity for residents to collide

Culture of openness, collaboration, creativity, and optimism3 INGREDIENTS FOR SERENDIPITY

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenienceHOW TO ACCELERATE LEARNING & INNOVATION

LAS VEGAS CITY HALLhttp://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

LAS VEGAS CITY HALL2000 Zappos employees1000 Teach For America corp members and alumniTech Startup CommunitySmall Business CommunityArt and Music CommunitiesOther Passion CommunitiesLocal Residents

LEARNINGS FROM ZAPPOS & COWORKINGCULTURE IS TO A COMPANYCOMMUNITY IS TO A CITYAS

COMMUNITY IS TO A CITYCULTURE IS TO A COMPANYASValuesInnovationSerendipityParticipationUpward MobilityAttracting Startups & the Creative Class

OUR SECRET WEAPONhttp://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIFCurated ContentSerendipityLearningConnectionsCommunity

DOWNTOWN VEGAS EVERY DAYCurated ContentSerendipityLearningConnectionsCommunityFremont St. & Las Vegas Blvd.Fremont St. & Las Vegas Blvd.

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

INSPIRE THEATER

DOWNTOWN VEGAS MONTHLY CADENCE

Week 1 First Friday WeekDOWNTOWN VEGAS MONTHLY CADENCE

Week 1 First Friday WeekWeek 2 Tech WeekDOWNTOWN VEGAS MONTHLY CADENCE

Week 1 First Friday WeekWeek 2 Tech WeekWeek 3 Fashion WeekDOWNTOWN VEGAS MONTHLY CADENCE

Week 1 First Friday WeekWeek 2 Tech WeekWeek 3 Fashion WeekWeek 4 Catalyst WeekDOWNTOWN VEGAS MONTHLY CADENCE

FASHION INCUBATORSTITCH FACTORY

FASHION INCUBATORSTITCH FACTORY

What is the value of a resident that is out and about in the community?RETURN ON COLLISIONSROC

What is the value of a resident that is out and about in the community?

3-4 hours/dayRETURN ON COLLISIONSROC


3-4 hours/dayx 7 days/weekRETURN ON COLLISIONSROC


3-4 hours/dayx 7 days/weekx 40 weeks/yearRETURN ON COLLISIONSROC


3-4 hours/dayx 7 days/weekx 40 weeks/year= 1000 collisionable hours/yearRETURN ON COLLISIONSROCJAKE FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpgJAKE FLINT & TINDER

What is the value of a purposeful visitor that contributes to community?

RETURN ON COLLISIONSROC


12 hours/dayRETURN ON COLLISIONSROC


12 hours/dayx 7 days/weekRETURN ON COLLISIONSROC


12 hours/dayx 7 days/weekx 12 weeks/yearRETURN ON COLLISIONSROC


12 hours/dayx 7 days/weekx 12 weeks/year= 1000 collisionable hours/yearRETURN ON COLLISIONSROC

RETURN ON COLLISIONSROCSUBSCRIBE TO DTLV

100 residents per acre


Culture of openness, collaboration, creativity, and optimismRETURN ON COLLISIONSROC

100 residents per acre


Culture of openness, collaboration, creativity, and optimismRETURN ON COLLISIONSROC

100,000RETURN ON COLLISIONSROC

100,000 collisionableRETURN ON COLLISIONSROC

100,000 collisionable communityRETURN ON COLLISIONSROC

100,000 collisionable community hoursRETURN ON COLLISIONSROC

100,000 collisionable community hours perRETURN ON COLLISIONSROC

100,000 collisionable community hours per acreRETURN ON COLLISIONSROC

100,000 collisionable community hours per acre perRETURN ON COLLISIONSROC

100,000 collisionable community hours per acre per yearRETURN ON COLLISIONSROC

100,000 collisionable community hours per acre per yearRETURN ON COLLISIONSROC2.3 COLLISIONABLE HOURS PER SQUARE FOOTPER YEAR

Accelerate:CollisionsCo-LearningConnectedness

And everything else will fall into place(productivity, innovation, growth, happiness)What will people say about downtown?THE BIG BET3 GUIDING PRINCIPLES

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

50% OF HUMANS LIVE IN CITIEShttps://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

75% WILL LIVE IN CITIES IN OUR LIFETIMEhttps://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

THE 4 MINUTE MILE

THE 4 MINUTE MILE

A GREATBRANDis a story that never stops unfolding.

is a story that never stops unfolding.A GREATBRAND, COMPANY

A GREATBRAND, COMPANY, CITYis a story that never stops unfolding.

A GREATBRAND, COMPANY, CITY, COMMUNITYis a story that never stops unfolding.

THANK YOU!For a copy of this presentation:[email protected]

For more information:www.downtownproject.com

MGM Management - Zappos - Downtown Project - 1/22/14

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Transcript of MGM Management - Zappos - Downtown Project - 1/22/14