ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT

Slide 2

Slide 3

Evolving vision and brand at Zappos.com

1999 Selection

2003 Customer Service

2005 Culture and core values as our platform

2007 Personal Emotional Connection

2009 Delivering Happiness

Slide 4

The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

Gro

ss S

ale

s $M

M

$1,000

800

600

400

200

Slide 5

Delivering Happiness - What’s Next?

Clothing

Customer Service

Company Culture

“a great brand is… ______”

Slide 6

Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

Slide 7

Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

Slide 8

Google

http://static.panoramio.com/photos/original/400729.jpg

Slide 9

Apple

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

Slide 10

Doggy Day Care

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

Slide 11

NYU Campus

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

Slide 12

Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

Slide 13

Downtown Vegas - Fremont East

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

Slide 14

Downtown Vegas - Fremont East

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

Slide 15

From 3 C’s…

Clothing

Customer Service

Company Culture

Slide 16

From 3 C’s… to 4 C’s

Clothing

Customer Service

Company Culture

Community

Slide 17

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

Slide 18

DOWNTOWN PROJECT GOALS

Slide 19

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

Slide 20

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

Slide 21

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

The Co-Learning and Co-working Capital of the World

Slide 22

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

Slide 23

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

Slide 24

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)

Slide 25

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

Slide 26

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

…will lead to…

Happiness, Luckiness,Innovation, and Productivity

Slide 27

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

Slide 28

$50M – Small Businesses

Slide 29

$50M – Small Businesses

Criteria

Slide 30

$50M – Small Businesses

Criteria Owner Operated - Passionate

Slide 31

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community

Slide 32

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability

Slide 33

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable

Slide 34

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something

Slide 35

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something Story-worthy

Slide 36

Natalie

Slide 37

Natalie

Slide 38

Natalie

Slide 39

Natalie

Slide 40

Natalie

Slide 41

Natalie

Slide 42

$50M – Tech Startups

http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

Slide 43

$50M – Tech Startups

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

Slide 44

The City as a Startup

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

Slide 45

$50M – Startups

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

Slide 46

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 47

$50M – Education, Arts, Culture

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

Slide 48

$50M – Education, Arts, Culture

http://mikerossart.net/images/mikeross_enter.jpg

Slide 49

$200M – Real Estate

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 50

WHEN CITIES DOUBLE IN SIZE…

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

Slide 51

3 INGREDIENTS FOR SERENDIPITY

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Slide 52

HOW TO ACCELERATE LEARNING & INNOVATION

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

Slide 53

DIFFERENT GROUPS COLLIDING

1. 2000 Zappos employees2. 1000 Teach For America corp members

and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

Slide 54

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Company

Slide 55

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a City

Slide 56

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a CityValues

InnovationSerendipity

ParticipationUpward Mobility

Attracting Startups and the Creative Class

Slide 57

Our Secret Weapon

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

Slide 58

LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…

Curated ContentSerendipity

LearningConnectionsCommunity

Slide 59

Downtown Vegas Every Day

Curated ContentSerendipity

LearningConnectionsCommunity

Slide 60

Fremont St. & Las Vegas Blvd.

Slide 61

Fremont St. & Las Vegas Blvd.

Slide 62

Downtown Vegas Monthly Cadence

Slide 63

Downtown Vegas Monthly Cadence

Week 1 – First Friday Week

Slide 64

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Slide 65

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion Week

Slide 66

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 –

Slide 67

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 – Week 4 Week

Slide 68

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

Slide 69

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/day

Slide 70

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

Slide 71

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year

Slide 72

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

Slide 73

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

Slide 74

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/day

Slide 75

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

Slide 76

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

Slide 77

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

Slide 78

Collisions, Community, Co-Learning

“Subscribe” toDowntown Vegas

Slide 79

OUR BIG BET… 3 Guiding Principles

Accelerate:1.Collisions2.Community3.Co-Learning

And everything else will fall into place…(productivity, innovation, growth, happiness)

What will people say about downtown?

Slide 80

“Downtown Will Make You Smarter”

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

Slide 81

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

Slide 82

50% of Humans Live in Cities

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 83

75% Will Live In Cities in Our Lifetime

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 84

The 4-Minute Mile

Slide 85

The 4-Minute Mile

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

Slide 86

www.DowntownProject.com

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg