FOOD TRENDS2016

GENERATION EAT1This generation (20–40) are more interested, more aware, more educated, more informed, active, concerned, involved, and take more pleasure from food than any before.

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TECHNOLOGY3For access, information and inspiration: social media, blogs, vlogs, dis-intermediators, dedicated food channels, better UX and UI tech is opening up a world of possibility for individuals and businesses alike.

EXPERTISE4As well as more and deeper domain specialist food professionals there has been a boom in influential amateur food experts — informed by the web, increasingly educated, demanding, discerning and involved.

MARKETS & EVENTS5We have a constellation of food markets, indoor and outdoor, daytime, nighttime, permanent and temporary, events every week from May to October. Food is destination, lifestyle, entertainment, pastime.

CUISINES, INGREDIENTS& DRINKS

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Avocado, bao, broth, vegetables, smoking, pickling, foraging, iced coffee, tea, joffee, chicken salt, Irish craft beer, gin, whiskey... the challenge is filtering what's a trend, what's a fad, what's now and what's gone.

INFLUENCERS7Those who influence are influenced by: London, New York, Copenhagen, Japan, Korea, Bon Appetit, Lucky Peach, SortedFood, David Chang, Danny Meyer, Amanda Cohen, Dan Pashman...and on, and on.

COMMUNICATION9Food industry brands have become increasingly sophisticated storytellers and communicators across the full experience: packaging, interiors, service, online...those who don't, won't, or can't, fall behind.

Instagram has made visual design more important than ever.

PUBLICATIONSBon AppétitLucky Peach

Observer Food

POWER10Chefs are exercising their influence on social issues from sourcing, to sustainability, sponsorship, education, biodiversity, ownership. They are imagining a new food future. Where they point, others follow.

PLACES8Ireland is alive with an incredible array of food destinations where you can see the latest trends, immerse, explore and even eat and drink them: Aniar, Kai, Forest & Marcy, Delahunt, Meet me in the morning, K-Chido, Talento, Rouge, Molly’s Yard, Ox etc. etc. etc.

LOCATIONSCopenhagen

New York London

Permeating every aspect of the world of food from functional foods, ‘clean’ eating, the decline of ‘big soda’, obesity reports, allergens on menus, government legislation, TV shock- exposés... health is the all-pervasive mega-trend.

HEALTH

PEOPLEDavid Chang

Daniel PattersonDan PashmanJP McMahon

Amanda Cohen

Sales of bowls has grown due the aesthetic value they have on Instagram — chefs are imagining their dishes on Instagram before they’ve created or tasted them.

Brewbot(Belfast)

Green Bench

(Dublin)

Dough Brothers(Galway)

Miyazaki(Cork)

To eat right people are going online to raise their food IQ and make more informed choices

Source: 2016 Food trends in Google: The rise of Functional Foods