Metrics: Making Your Product Count Agile Austin - Product SIG February 24, 2015 Sponsored by: Introducing Your Speakers Wes Kay Agile Coach | Lean Product Owner (Macmillan New Ventures, Dell, Humanity, ShiftPlanning, and TeacherGraph) Dan Corbin API Product Manager, Context.IO (a Return Path company) Metric Basics What are Metrics, and why do we use them? What is a Key Performance Indicator (KPI)? What Are Vanity Metrics? Vanity metrics are dangerous. Vanity Metrics = Metrics w/o Actionable Meaning Actionable Metrics Challenge Your Assumptions (In)validate Those Assumptions Measure What Matters Actionable Metrics: Macro vs. Micro Macro Metrics Baselining, Learning, and KPIs Like Against Like Micro Metrics Optimization and Troubleshooting Hill Climbing Questions? Thoughts? Communicating KPIs Your Metrics Will Change What metrics should you track? Not sure what the numbers mean? Get the customers on the phone and ask them. -Eric Ries Recommended Reading Recommended Sites and Blogs PracticeTrumpsTheory.com LeanStartupCircle.comSVProduct.com More questions? How do you utilize metrics? Thank you for joining us Contact Us dan.corbin [at] gmail.com me [at] weskay.com Tools and Resources Optimize.lyGoogle Analytics Tools and Resources KISSmetricsCrazy Egg Tools and Resources Geckoboard Moz