Metrics and social media roi
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Transcript of Metrics and social media roi
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Metrics and Social Media ROI
It’s all about measurement and accountability
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The Days of No Data are Done
Employers, government agencies and consumers are demanding data◦Financial reports◦Consumer reports◦Animal treatment reports◦Workplace condition reports◦Forecast reports◦That report you never thought you’d write
Accountability – data is needed
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What is a metric?
A standard of measurement
A TweetA comment
A review
A page viewA backlink
A Like
A Follower
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Social Media Metric Tools
Google Analytics (web pages)Hootsuite, Radian6, Trackur (assorted
social tools)Bitly (link click tracking)Feedburner (RSS subscription tracking)Facebook Insights (Facebook pages)Klout, Twitalyzer, Social Mention, Sprout Social, Unilyzer
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Dave Fleet on Metrics and Measurement
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Is this a fair comparison?
What’s the ROI of your phone? – John Squire of Coremetrics
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A practical approach to Social Media ROI and Measurement
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