Social Media Metrics and ROI
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Transcript of Social Media Metrics and ROI
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Social Media Metrics/ROIwith Kemp Edmonds
This presentation:j.mp/kempcase8
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It’s young. There’s growth.
• 87% know of • 7% have an account
• 88% know of • 40% have an account
-Pew Internet Research (US), Feb. 2010.
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Important Questions
• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.
Social Media often comes last and should-Kyle James, doteduguru.com
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Be the town crier for your community
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Cradle to GraveTracking
kempe.me/kempslides
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Are we asking the right questions?
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Jeremiah Owyang - AltimeterWeb-Strategist.comSlideshare.net/jeremiah_owyang
Learn from the best or die like the rest
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Breaking it down
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What is the value of your numbers?
5%
35%
60%
NumbersAnalysisAction
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Social Media ROI
Time
ROI