MetaMedia

MetaMediaMetaMedia

Business PlanBusiness PlanJudson F. Ferdon

Martin Ferro Lorenzo Rossi Ricky J. Sethi

IOM540: Prof. Sulin BA

MetaMedia

OutlineOutline

• Mission• Technology: Basic Concepts• Market issues

– Some key factors– Our solution– Values for the players

• Business Process– TDP issue etc.– Pricing model– Evolution plan (growth strategy)– Risks

• Finance• Conclusion

MetaMedia

MissionMission

MetaMedia’s corporate goal is to become a long term partner for all companies that need solutions for better managing their multimedia assets.

In particular, MetaMedia aims to be one of the key players in the market of searchable audio-video.

MetaMedia

Technology: Basic ConceptsTechnology: Basic Concepts• There is a huge amount of multimedia (audio-video)

content from a variety of sources:– Internet, cable, satellite, CD-ROM, DVD…

• Demand to make this material easy to manage:

i.e. searchable.• Quote: “In the next generation of Internet search

engines, audio and video will be searchable as well as textual material” -- C.C. Jay Kuo, USC faculty

MetaMedia

Indexing Textual MaterialIndexing Textual Material

Table of Contents

1. Introduction………1

2. Technology..……10

2.1 Internet……… .12

2.2 Security……..…14

3. E-commerce…….20 3.1 B2C models…….22

Index

Electronic cashElectronic check

Electronic malls...22,30,31

3.1 B2C models

MetaMedia

Indexing Audiovisual MaterialIndexing Audiovisual Material

Table of Contents

Dialogue……….11

Index

S. Connery…. 24,35,44

MetaMedia

MM Indexing: Key StepsMM Indexing: Key Steps

1) Content Analysis/Metadata Extraction/Description

2) Metadata Presentation

(Note MPEG-7 will be the standard)

3) Search Query Engines

MetaMedia

Industry DynamicsIndustry Dynamics

• Young Market – less than five years old

• Market still uninformed –– "Having fundamental technologies to act as a foundation…is

important. The challenge is for businesses to leverage that value - video has not been a corporate data type so far. The

thinking now is beginning to shift." -- Carl Lehmann

• The Demand is Increasing!

MetaMedia

Current Market SituationCurrent Market Situation

• Software Providers– Some companies (Virage, IBM, Pictron, Attrasoft, Excalibur,

Magnifi) sell software packages for metadata extraction, search engines, and browser interfaces.

• Potential Customers1. TV broadcasters

2. Internet companies

3. Commercial production companies

4. Advertisement agencies

5. Interactive CD-ROM manufacturers

MetaMedia

MPEG-7 StandardMPEG-7 Standard

• The International Standardization Organization is currently working on providing a standard for the content description (metadata). This standard, MPEG-7, should be ready by September 2001.

MetaMedia

Key FactorsKey Factors

1. MPEG-7 will be accepted

2. Rich Metadata extraction will remain complicated– Requiring Expert Analysis and Dedicated Hardware

3. The perceived value of Metadata is increasing

The demand will increase as the number of application increases

1. Carve out Niche Markets – Description Providers

2. MetaMedia will be very competitive in the process.

MetaMedia

OpportunitiesOpportunities

Establish Metamedia as a leader and set standards for this quickly emerging industry

First Mover Advantage ASP content-processing model

MetaMedia

Business ModelBusiness Model

Application Service Provider and Content Processing Model

MetaMedia

Values for the PlayersValues for the Players

• For Customers:– A java application will provide frequent updates– Better assistance

• Clients can get richer descriptions for portions of their content by sending us related TDP

– CRM

• For MetaMedia– First mover in the metadata market (!)– Improved efficiencies– Close Customer Contact– Flexibility of our model (!!)

• Customers can participate even without experts

MetaMedia

ASP: Business Process ModelASP: Business Process Model

MetaMedia

Pricing ModelPricing Model

• Yearly subscription fee + charge for data duration and metadata type.• Equation:

PRICE = SUBSCRIPTION + ( Ct Tc) Mf

Advantages of Pricing Structure:

• Flexibility• Customized• Service Oriented

MetaMedia

When Do We Make Money?When Do We Make Money?

After the First Year:

• Total Sales: $2,690,000• Total Expenses: $2,350,000• Income After Taxes: $220,000

MetaMedia

5 Year Financial Outlook5 Year Financial Outlook

024

68

1012

1416

18

1st Year 2ndYear

3rd Year4th Year5th Year

$ Millions

MetaMedia

StrengthsStrengths

• Easy point of entry• No up-front hardware or software costs• Balanced staffing load• No long-term commitment• Speed of deployment• Avoid costly and time-consuming upgrade headaches• Scalability and modular implementation• Value-added services• IT staff doesn’t need to run maintenance• Highly secure

- Comprehensive Firewalls

- Routers & Sniffers

- Proprietary TDP/IMP technology

MetaMedia

RisksRisks

Risk Mitigating Factors

• Net Congestion & Uptime • Web Farms• Redundant Servers• OC3 Connection

• Rapid Technological Change • On-staff Scientists• In-house Experts• ISO association & partnership

• Moore’s Law • Proprietary Acct Mngmnt Tools• CRM methodology

MetaMedia

ConclusionConclusion

• Expansion to the market of metadata solutions for real-time broadcasters

• ASP Aggregator

Future Growth & Business Opp.Future Growth & Business Opp.

MetaMedia

PrototypePrototype