MetaMedia Business Plan
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Transcript of MetaMedia Business Plan
MetaMedia
MetaMediaMetaMedia
Business PlanBusiness PlanJudson F. Ferdon
Martin Ferro Lorenzo Rossi Ricky J. Sethi
IOM540: Prof. Sulin BA
MetaMedia
OutlineOutline
• Mission• Technology: Basic Concepts• Market issues
– Some key factors– Our solution– Values for the players
• Business Process– TDP issue etc.– Pricing model– Evolution plan (growth strategy)– Risks
• Finance• Conclusion
MetaMedia
MissionMission
MetaMedia’s corporate goal is to become a long term partner for all companies that need solutions for better managing their multimedia assets.
In particular, MetaMedia aims to be one of the key players in the market of searchable audio-video.
MetaMedia
Technology: Basic ConceptsTechnology: Basic Concepts• There is a huge amount of multimedia (audio-video)
content from a variety of sources:– Internet, cable, satellite, CD-ROM, DVD…
• Demand to make this material easy to manage:
i.e. searchable.• Quote: “In the next generation of Internet search
engines, audio and video will be searchable as well as textual material” -- C.C. Jay Kuo, USC faculty
MetaMedia
Indexing Textual MaterialIndexing Textual Material
Table of Contents
1. Introduction………1
2. Technology..……10
2.1 Internet……… .12
2.2 Security……..…14
3. E-commerce…….20 3.1 B2C models…….22
Index
Electronic cashElectronic check
Electronic malls...22,30,31
3.1 B2C models
MetaMedia
Indexing Audiovisual MaterialIndexing Audiovisual Material
Table of Contents
Dialogue……….11
Index
S. Connery…. 24,35,44
MetaMedia
MM Indexing: Key StepsMM Indexing: Key Steps
1) Content Analysis/Metadata Extraction/Description
2) Metadata Presentation
(Note MPEG-7 will be the standard)
3) Search Query Engines
MetaMedia
Industry DynamicsIndustry Dynamics
• Young Market – less than five years old
• Market still uninformed –– "Having fundamental technologies to act as a foundation…is
important. The challenge is for businesses to leverage that value - video has not been a corporate data type so far. The
thinking now is beginning to shift." -- Carl Lehmann
• The Demand is Increasing!
MetaMedia
Current Market SituationCurrent Market Situation
• Software Providers– Some companies (Virage, IBM, Pictron, Attrasoft, Excalibur,
Magnifi) sell software packages for metadata extraction, search engines, and browser interfaces.
• Potential Customers1. TV broadcasters
2. Internet companies
3. Commercial production companies
4. Advertisement agencies
5. Interactive CD-ROM manufacturers
MetaMedia
MPEG-7 StandardMPEG-7 Standard
• The International Standardization Organization is currently working on providing a standard for the content description (metadata). This standard, MPEG-7, should be ready by September 2001.
MetaMedia
Key FactorsKey Factors
1. MPEG-7 will be accepted
2. Rich Metadata extraction will remain complicated– Requiring Expert Analysis and Dedicated Hardware
3. The perceived value of Metadata is increasing
The demand will increase as the number of application increases
1. Carve out Niche Markets – Description Providers
2. MetaMedia will be very competitive in the process.
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OpportunitiesOpportunities
Establish Metamedia as a leader and set standards for this quickly emerging industry
First Mover Advantage ASP content-processing model
MetaMedia
Business ModelBusiness Model
Application Service Provider and Content Processing Model
MetaMedia
Values for the PlayersValues for the Players
• For Customers:– A java application will provide frequent updates– Better assistance
• Clients can get richer descriptions for portions of their content by sending us related TDP
– CRM
• For MetaMedia– First mover in the metadata market (!)– Improved efficiencies– Close Customer Contact– Flexibility of our model (!!)
• Customers can participate even without experts
MetaMedia
ASP: Business Process ModelASP: Business Process Model
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Pricing ModelPricing Model
• Yearly subscription fee + charge for data duration and metadata type.• Equation:
PRICE = SUBSCRIPTION + ( Ct Tc) Mf
Advantages of Pricing Structure:
• Flexibility• Customized• Service Oriented
MetaMedia
When Do We Make Money?When Do We Make Money?
After the First Year:
• Total Sales: $2,690,000• Total Expenses: $2,350,000• Income After Taxes: $220,000
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5 Year Financial Outlook5 Year Financial Outlook
024
68
1012
1416
18
1st Year 2ndYear
3rd Year4th Year5th Year
$ Millions
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StrengthsStrengths
• Easy point of entry• No up-front hardware or software costs• Balanced staffing load• No long-term commitment• Speed of deployment• Avoid costly and time-consuming upgrade headaches• Scalability and modular implementation• Value-added services• IT staff doesn’t need to run maintenance• Highly secure
- Comprehensive Firewalls
- Routers & Sniffers
- Proprietary TDP/IMP technology
MetaMedia
RisksRisks
Risk Mitigating Factors
• Net Congestion & Uptime • Web Farms• Redundant Servers• OC3 Connection
• Rapid Technological Change • On-staff Scientists• In-house Experts• ISO association & partnership
• Moore’s Law • Proprietary Acct Mngmnt Tools• CRM methodology
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ConclusionConclusion
• Expansion to the market of metadata solutions for real-time broadcasters
• ASP Aggregator
Future Growth & Business Opp.Future Growth & Business Opp.
MetaMedia
PrototypePrototype