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10%

Method 1 Year 1

Number of Americans with 25 > BMI > 30 71060000

35% acti!e"# tr#in$ to "ose wei$ht 2&71000

15% who are comfortab"e usin$ 'iet (i""s 3730650

10% who mi$ht (urchase Metabica" in Year 1

a''in$ 5% each subse)uent #ear 373065

("us 60% bu# a secon' (ac*a$e 223&3+

("us 20% of these bu# a thir' (ac*a$e

Sales

Method 2

Number of Americans with 25 > BMI > 30

12% sa# the# wi"" $o to a 'octor to re)uest (rescri(tion

10% who mi$ht (urchase Metabica" in Year 1

a''in$ 5% each subse)uent #ear

("us 60% bu# a secon' (ac*a$e

("us 20% of these bu# a thir' (ac*a$e

Sales

Manufacturer Gross Margin

,etai" -rice .75

Metho' 1

Metho' 2

,etai" -rice .125

Metho' 1

Metho' 2

,etai" -rice .150

Method 1

Method 2

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Mar*etin$ /osts

Manufacturin$ !erhea' 12 mi""ion#ear4

, un* cost of . 00 mi""ion4

Total Investment

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15% 20% 25% 30%

Year 2 Year 3 Year Year 5

71060000 71060000 71060000 71060000

2&71000 2&71000 2&71000 2&71000 35%

3730650 3730650 3730650 3730650 15%

55+5+75 76130 +326625 111+1+5 5%

33575+ 767& 55+5+& 671517

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1,850,402 11,102,414

2,775,604 16,653,622

3,700,805 22,204,829

4,626,006 27,756,036

5,551,207 33,307,234

1118028135

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Y:A, 1n$oin$

A'!ertisin$

-ush -rescriber4 180008000 180008000

-u"" ;/4 1280008000 680008000

Total Advertising 13,000,000 7,000,000

-romotion

e!e"o(ment of su((ort (ro$ram 2008000

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2316000