Mess[age] - WordPress.com · “Oracle ”, Robert ... ao indivíduo. A colaboração entre áreas...

Mess[age] “The Galaxy Reconfigured”, Marshall McLuhan, 1962 “Pepsi Pavilion for the Expo ‘70”, E.A.T., 1970 “Homage to New York”, Jean Tinguely, 1960 “The Pavilion”, Billy Klüver, 1972 “The Medium Is the Message”, Marshall McLuhan, (from Understanding Media), 1962 “Mirror Dome of the Pepsi Pavilion”, E.A.T., 1970 “The Egg (IBM)”, Charles and Ray Eames, 1964 “Oracle”, Robert Rauschenberg, Billy Klüver, Toby Fitch and Harold Hodges, 1962 — 1965 “9 Evenings: Theatre and Engineering”, E.A.T. and John Cage, 1966 O impacto causado pelos media, a sua sobreposição à própria mensagem pela forma envolvente e de produção de experiências ao indivíduo. A colaboração entre áreas distintas, o artista engenheiro e a introdução da máquina no meio artístico e social. A imersão sensorial causada pelos ambientes altamente tecnológicos. 1.2 [1] [2] [3] [4] [7] [5] [6] [8] [9] fbaul | dcnm | projecto 1 Amilcar Pereira Art Technology “(...) the existence of the Pavilion was a tribute to the possibilities inherent in a close working relationship between the artist and industry, which can and will develop in the future.” “(…) demonstrate physically the variety and multiplicity of experiences that the new technology can provide for the individual.” “(…) instead of directing the work to the reader, it was necessary to incorporate the reader in the work.” [2] [2] [1] [4] [5] Collaboration Social engagement Reconfiguration Immersion New Media “Mechanical matching, not imaginative making, will rule in the arts and sciences, in politics and education, until our own time.” [1] [6] “The effect of the medium is made strong and intense just because it is given another medium as “content”.” [3] Medium Message Digital involvement [7] [8] [9]

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Transcript of Mess[age] - WordPress.com · “Oracle ”, Robert ... ao indivíduo. A colaboração entre áreas...

Mess[age]

“The Galaxy Reconfigured”, Marshall McLuhan, 1962 “Pepsi Pavilion for the Expo ‘70”, E.A.T., 1970 “Homage to New York”, Jean Tinguely, 1960

“The Pavilion”, Billy Klüver, 1972

“The Medium Is the Message”, Marshall McLuhan, (from Understanding Media), 1962

“Mirror Dome of the Pepsi Pavilion”, E.A.T., 1970 “The Egg (IBM)”, Charles and Ray Eames, 1964

“Oracle”, Robert Rauschenberg, Billy Klüver, Toby Fitch and Harold Hodges, 1962 — 1965

“9 Evenings: Theatre and Engineering”, E.A.T. and John Cage, 1966

O impacto causado pelos media, a sua sobreposição à própria mensagem pela forma envolvente e de produção de experiências ao indivíduo. A colaboração entre áreas distintas, o artista engenheiro e a introdução da máquina no meio artístico e social. A imersão sensorial causada pelos ambientes altamente tecnológicos.

1.2

[1]

[2]

[3]

[4] [7]

[5]

[6]

[8]

[9]

fbaul | dcnm | projecto 1Amilcar Pereira

Art

Tech

nolo

“(...) the existence of the Pavilion was a tribute to the possibilities inherent in a close working relationship between the artist and industry, which can and will develop in the future.”

“(…) demonstrate physically the variety and multiplicity of experiences that the new technology can provide for the individual.”

“(…) instead of directing the work to the reader, it was necessary to incorporate the reader in the work.”

[2]

[1]

[4]

[5]

Collaboration

Social engagement

Reconfiguration

ImmersionNew Media

“Mechanical matching, not imaginative making, will rule in the arts and sciences, in politics and education, until our own time.”

[1]