MESSAGE DESIGN FOR POPULATION AND HIV/AIDS
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Transcript of MESSAGE DESIGN FOR POPULATION AND HIV/AIDS
MESSAGE DESIGN FOR POPULATIO
N AND HIV/AIDS
CLASS EXERCISE ON CREATIVE BRIEF (INDIVIDUAL)
Develop a creative brief for a proposed campaign
on child control advocating for maximum
of two children per family in Ikeji
5 points
Portfolio Assignment 1
Carefully examine any existing message design. Do
a brief analysis of the success or otherwise of the
campaign.
3 points
Portfolio Assignment 2
Pick your target audience for your mini project on message
design. Give a detailed description of their demographic and
psychographic characteristics
Portfolio Assignment 3Having picked your target
audience for your mini project on message design. Carry out a Focus Group Discussion on
a section of them. The discussion must be topical to
your mini project.