MERCURY F1SPONSORSHIP PROPOSAL

INTRODUCTION

Within this booklet we, Mercury F1, wish to offer you the opportunity to supportthe leaders of tomorrow in science, innovation, engineering, and business.

We wish to outline the sponsorship plans through which you can support ourteam. With the 2017 F1 in Schools World Championships approaching, we continueto innovate and push the boundaries in everything that we do.

This fantastic sponsorship opportunity comes once in a lifetime, we are offering it to you.

THE FORMULA 1 IN SCHOOLS CHALLENGE

The F1 In Schools Challenge is an international multi-disciplinary initiative aimed at promoting the STEM subjectsin schools – Science, Technology, Engineering andMathematics.

It is the world’s largest and most successful school-basedSTEM initiative, with a staggering reach of 40 countries and20 million students globally.

This initiative is aimed at engaging and challenging highschool students as well as introducing them to the possibilitiesof careers in engineering, marketing and project management.

The competition entails the designing, engineering andmanufacturing of a model Formula 1 car to be propelled bypressurized gas.

The challenge is also inclusive of an enterprise aspect in whichteams have to do their own fundraising, acquire their ownsponsorship, manage their own funds and develop and markettheir own brand.

WHO ARE WE?Mercury F1 is comprised of five students from Fourways High School, ranging fromthe ages of fifteen to seventeen years.

The Team consists of passionate, driven and pioneering learners who were chosen owing to their proficiency in their respective, particular fields.

Mercury F1 was amongst the first teams to participate in the re-launch of the F1 In Schools Challenge in South Africa in 2016.

DEFINING VALUES

VISION

A clear and defined idea of where we want to be within specific time frames as well as overall in the competition. This creates a sense of focus, discipline and determination. Having measurable, realistic, yet challenging goals allows us to track our progress as well as the ability to adapt and adopt different strategies to optimize our performance.

INNOVATION

New, ambitious and inventive ways to optimize efficiency in both the design and enterprise divisions in order to maximize our chances of success on the international platform. This includes optimizing our sponsors’ return on investment through leading-edge strategies.

EXCELLENCE

Chase excellence, and success will follow. Investing maximal effort, determination, time and hard-work will, undoubtedly, culminate in a distinguished and exemplary product. The pursuit of excellence leaves us unsatisfied with mediocre results and with the drive to accomplish more.

ACHIEVEMENTS

REGIONALS COMPETITION: SCI-BONO DISCOVERY

CENTER Best Engineered Car

Best Marketing & Enterprise Strategy

Fastest Car

Best Verbal Presentation

Overall First Place

LEAGUE RACE 1: JABULANI

TECHNICAL SCHOOL

Best Engineered Car

Best Marketing & Enterprise Strategy

Fastest Car

Knockout Races Winners

Overall Winners

LEAGUE RACE 2: FOURWAYS HIGH

SCHOOL

Best Engineered Car

Best Marketing & Enterprise Strategy

Fastest Car

Best Verbal Presentation

Overall Second Place

South African National Championships: Sci- Bono Discovery Center

Best Engineered Car

Best Marketing & Enterprise Strategy

Fastest Car

Knockout Races Winners

Best Verbal Presentation

Overall First Place

NATIONAL CHAMPIONS

Representatives of the Republic of South Africa at the Formula One In Schools 2017 World Finals in Kuala Lumpur, Malaysia.

BenefitsBy sponsoring Mercury F1, your company will have direct involvement in the growth oftomorrow’s engineers, marketers, entrepreneurs, mathematicians and scientists.

You are provided with a high-profile and dynamic platform for integrated interaction as welldirect company-to-consumer engagement and are able to distinctly differentiate your brandfrom your competitors. Your company is able to socially develop its community andconsumer base and, by doing so, is able to promote its values amongst different markets anddemographics. By sponsoring Mercury F1, your company is able to socially align itself withinnovation, entrepreneurship, technology, leadership, creativity, passion, diversity,teamwork, responsibility, learning, collaboration and adaptability.

You are able to form a relationship with budding innovators and creators. As a sponsor, youbecome a platform for the acquisition of highly prioritized and in-demand professional skillsincluding teamwork, leadership and communication.

Your company facilitates the actualization of theoretical concepts in both the competition aswell as the broader world.

As a sponsor, your company connects people of different backgrounds with new experiencesbased on similar passions.

This is the ultimate Sponsorship Package, entitling the Sponsor to a host of benefits. The exposure received through this package is unrivalled, reaching a wide range of demographics and large audiences.

ADVERTISING AND MARKETING RETURNS VALUES

Our estimates below of media coverage are based on figures provided by Sangari Education’s media relations company, Charles Smith and Associates (CSA), which has been operational for 30 years. CSA will do the marketing for the event and will include the Gaia Sponsor in the marketing material. The required sponsorship amount is R200 000 and below is the estimated value of media coverage that the Sponsor is expected to achieve, the total given as R675 000 is a conservative figure. It could realistically be closer to R1 million:

• Media Coverage (Print and Online)………….…………………….... R100 000

• Radio Coverage …………………………………………………………. R75 000

• TV Coverage …………………………………………………………….. R100 000

• Social Media (Facebook, Instagram, Twitter and LinkedIn)……. R200 000

• Website Exposure ………………………………………………………. R50 000

• Banners etc………………………………………………………………. R50 000

R675 000

SPONSORSHIP PACKAGE: Gaia

SPONSORSHIP PACKAGE: Gaia

• This sponsorship package entitles the company to a car, portfolio and a signed competition shirt.

• This sponsorship package also offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this investment will help our futures. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of South African youth.

• Company logo will be placed in preferred spots on the:

Car

Banners

Pit Display

Portfolio

Team Brochure

Team Uniform

• Your company has the option to have promotional goods displayed at the World Finals

SPONSORSHIP PACKAGE: JupiterThis package will give your business a huge array of exposure to a broad range of consumers across a huge age range, coveringboth the younger and older demographics. The benefits of sponsoring Mercury F1 through the Jupiter Package :

• A Jupiter Sponsor (requires an investment of R 50 000) will be entitled to use all the material and content generated by CSA for their own purposes on their own website, social media platforms and in the press (TV, Radio, Print, Online). CSA will provide assistance with these platforms should the sponsor require advice on issuing press releases and posting Social Media content. The estimated value of media coverage is dependent on the amount of activity the Jupiter Sponsor will put into the project, but is realistically estimated at about R230 000:

• Media Coverage (Print and Online)………….………………………….. R50 000

• Radio Coverage …………………………………………………………...... R20 000

• TV Coverage ………………………………………………………………... R30 000

• Social Media (Facebook, Instagram, Twitter and LinkedIn)………... R100 000

• Website Exposure ………………………………………………………….. R15 000

• Banners etc………………………………………………………………….. R15 000

R230 000

• This sponsorship package entitles the company to a car, portfolio and a signed competition shirt.

• This sponsorship package also offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this will help our futures. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of young South African children.

• Company logo will be placed in preferred spots on the:

Car

Banners

Pit Display

Portfolio

Team Brochure

Team Uniform

• Your company has the option to have promotional goods displayed at the World Finals

• Special thank you to your company in selected interviews.

SPONSORSHIP PACKAGE: Jupiter

SPONSORSHIP PACKAGE: Neptune

This package has an excellent range of immediate benefits to companies wishing to adopt this level of sponsorship. The benefits of sponsoring Mercury F1 through the Neptune Package include:

This sponsor could use selected pieces of marketing content generated by CSA for their own marketing purposes and campaigns and will be afforded assistance from CSA.

This sponsorship package offers the company the right to a Staff Information session a month in the lead up to the World Finals. The team will address your staff for an hour, speaking about the competition, what we do and how this will help our futures for the duration of an hour. The staff will be informed about the cause your company supports. After the discussion, your staff will resume their work enthused to know that they are contributing to a company that is devoted to the future of young South African children.

Company logo will be placed prominently on the:

Car

Banners

Pit Display

Portfolio

Team Brochure

Team Uniform

Your company has the option to have promotional goods displayed at the World Finals, and advertisements on our website.

Package Cost: ±R 25000

SPONSORSHIP PACKAGE: Pluto

The Pluto Package is a mid-range sponsorship option that offers companies the option to promote themselves with Mercury F1. This entails:

Company logo will be placed on the:

Pit Display

Portfolio

Team Brochure

Banners

Website With Active Links

Package Cost:± R15000

SPONSORSHIP PACKAGE: Juno

The Juno Package is sponsorship option that is offered to companies who want to be identified with Mercury F1.

Company logo will be placed on the:

Banners

Pit Display

Portfolio

Team Brochure

Package Cost: ±R10 000

SPONSORSHIP PACKAGE: Ceres

The Ceres Package is the final sponsorship package that is offered to companies who want to be promoted with Mercury F1.

Company logo placed in selective physical marketing devices:

Banners

Brochures

Package Cost: ±R5000

MEDIA COVERAGEWorld Finals Video News Edit:

This edit is widely distributed through international news channels and Formula One host broadcasters including UK, Malaysia,

Singapore, UK, Ireland, Spain, USA, Australia, Germany, Italy, Greece, Portugal and South Africa.

F1 broadcasters interviewed teams for newscasts including BBC, SkyF1, RTE, Star Sports, ESPN, ORF, RTL, BEIN, TEN

The broadcast footage will reach over 275 million viewers.

Print:

Around 700 articles based on F1 in Schools and F1 in Schools teams, with news items featuring in key national newspapers as well as

educational and lifestyle media.

e.g. at World Finals – several hundred articles were written world-wide. Among newspapers than ran articles were,

New York Herald (US), Sydney Morning Herald (AUS), International Herald Tribune, The Times (UK), Das Bild (GER), Frankfurter

Allgemeiner (GER), Corriere Della Sera (ITA) and El Pais (SPA). Additional feature coverage in key educational media of winning

teams home countries.

Online:

Significant coverage is achieved through lifestyle, education, sporting and government websites, with video and images.

Social Media:

F1 in Schools and Mercury F1 use key channels such as Facebook, Twitter, Instagram, Snapchat and Pinterest to publicize our

journey – a wide global audience is reached through these channels.

ESTIMATED BUDGET

1 2 3 4 5 6 7 SUBTOTAL

N A M E Clayton A.de Bruyn

W.Kotschy A.

Maharaj

Mojarad S.Pienaar J. Veerappa N. Williams K.

ROLE Teacher PrincipalGraphics

Designer

Marketing

and Team

Manager

Design

Engineer

Financial

Manager

Manufactu-

ring Manager

FLIGHTS R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 8,200.00 R 57,400.00

PARTICIPATIONFEE R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 9,750.00 R 68,250.00

ACCOMODATIONR 5,550.00 R 11,100.00 R 5,550.00 R 5,550.00 R 5,550.00 R 5,550.00 R 5,550.00 R 44,400.00

NUTRITION R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 1,800.00 R 12,600,00

TEAM KITS R 1 100,00 R 1 100,00 R 1 950,00 R 1 950,00 R 1 950,00 R 1 950,00 R 1 950,00 R 11 950,00

TOTAL R 26,400.00 R 31,950.00 R 27,250.00 R 27,250.00 R 27,250.00 R 27,250.00 R 27,250.00 R 194,600.00

ESTIMATED BUDGET

ITEM COST QUANTITY SUBTOTAL

PIT DISPLAY R 25 000,00 1 R 25 000,00

PRINTING R 5 000,00 1 R 5 000,00

CAR R 1 917,00 10 R 19 170,00

GIFTS

BILTONG

KEYRINGS

R 18,00

R 20,00

60

150

R 1 080,00

R 3 000,00

R 53, 250.00

CONTACT DETAILS

Should you be interested in, or require

more information about the competition,

please do not hesitate to contact:

SANAM M. MOJARAD:

Team Manager And Marketing Manager

Cell Phone Number: +27 84 884 8271

Email Address: san23@live.co.uk

NISHSAI VEERAPPA:

Financial Manager

Cell Phone Number: +27 79 695 2942

Email Address: Nishsai1003@gmail.com

ANTHONY CLAYTON:

Teacher in Charge

Cell Phone Number: +27 83 229 9112

Email Address: claytona@4ways.co.za