© 2012 Confidential

The Future of Merchandising

© 2012 Confidential

Platform for aggregating and selling music merchandise on streaming music services, ticketing sites and mobile apps

• Universal merch database and API

• Provides single point of access for the market

Merchluv leverages existing marketplace infrastructure to accelerate revenue for all parties

Business model provides a revenue share of all transactions

Merchluv provides after-sale customer service

© 2012 Confidential

The OpportunityThe $2.2 billion U.S. merch supply chain is highly fragmented and ripe for a disruptive solution

No convenient way to buy merch when listening to streaming music or purchasing tickets online

Scattered on many sites, and separated from music consumption

No efficient way to sell merch in the context of streaming music 45 billion songs/videos are streamed monthly and no merch is presently sold against this engagement

Buying merch at live event merch tables has numerous issues Long lines, limited availability, often don’t accept credit cards

© 2012 Confidential

Universal database and API provides single point of access for entire merch marketplace• Embedded stores sell merch on streaming sites and apps• Full administrative access for merch vendors and

management• API for integration into other music services• Mobile application for selling merch via mobile apps

System is built, tested, and protected with filed patents

The Solution

© 2012 Confidential

Engage with Artist1

API

Universal merch

database

see merch2 buy 3

Artists & Managers

Merch Vendors

4 Transmit

merchluvsends order to vendor

Fulfill

vendor picks/packs/ships

5

product stock input

delivery to fan

Deliver6

T-shirt order

Music consumers listen to music on their favorite streaming site or artist app.

Merchluv presents relevant merch dynamically within the listening experience.

Streaming Store

How Merchluv Works

© 2012 Confidential

Streaming/ TicketingMerchStore

• See demo at:Merchluv.com

© 2012 Confidential

!

MobileMerchTable

Mobile merch table lets fans purchase via mobile apps.

© 2012 Confidential

Deliver merch directly to fans listening online

Fan listens to a song or looks for a ticket online

Fan clicks on “get merch” button

Fan explores online catalog and offers

Fan buys merch and provides dataConvert

Engage

Explore

Attract

Customer Funnel

© 2012 Confidential

Benefits for all partiesFans Merch Vendors

Artists / Managers Streaming/Ticketing Services

‣ Get access to merch while listening and exploring music online and mobile.

‣ Exclusive access to discounts and custom products.

‣ Sell merch via streaming sites and mobile merch table.

‣ Establish new retail distribution channels and customer relationships.

‣ Gather valuable fan data and analytics.

‣ Accelerated merch sales.

‣ New revenue stream.

‣ More customer engagement, analytics.

© 2012 Confidential

CompetitionTraditional merch tables at concerts and live eventsOnline web stores for individual artists

Merchluv competes by complementing these efforts:We sell merch at the greatest points of interest in the artist

When listening to streaming music online and mobileWhen purchasing tickets online

We aggregate and provide all merch for all artistsWe connect merch to social networks to increase the fanbase

© 2012 Confidential

Andy Young-CEO ayoung@merchluv.comFounder of Tunipop, Inc.Business Development, IKON Office Solutions.Serial Entrepreneur - Emerge, PDF Zone, Tunipop. Six Sigma Blackbelt.

Management Team

David Kusek-Chairman / VP dave@merchluv.comCEO/General Partner - Digital Cowboys Consulting.VP Berklee College of Music / CEO - Berkleemusic Online School.Co-author “The Future of Music”. Co-founder Tastemate.

Todd Siegel-VP Product todd@merchluv.com Founder, Product, and UX at the merch innovation marketplace .User Experience, Giga Information Group (Forrester Research).Product Strategist, Metanex, Inc. Co-founder Tastemate.

Butch Pocaro-VP Operations butch@merchluv.comCo-Founder and former COO, Tunipop, Inc.VP Operation and Technology for IKON’s, Digital ExpressVP Operations for R.R. Donnelley. Advisor Singapore Economic Development

© 2012 Confidential

Jordan HarbandSoftware Engineer, Web Apps - Revenue at Twitter. Director of Development & Technology, at MixMatchMusic

CEO BubbleupJimmy Buffett, Keith Urban, Toby Keith

Coleman Sisson

President Paid, Inc. VIP Celebrity Services, Aerosmith

Keith Garde

Directors / Advisors

Kevin KingCEO at MusicHype Advisor at Mobbase & MixMatchMusic

© 2012 Confidential

The is the fan data we collect

Which Fans buy merch?What do they buy?How much do they spend?What products are bundled?What products sell across brands, genres, geography?Which Fans share?What events to they attend?What other artists do they like?

© 2012 Confidential

Complete merch 360 solution• Universal aggregator of merchandise for digital sales

• Experienced team with track record of success

• Integrates with existing services

• Web, mobile app and API solutions

• A proven technology

• Enhances artist revenue streamsMerchluv is the future of music merchandising

Merchluv Summary