02 - Getting started Designing a Skemaz Merchandising Project
Merchandising The Web Designing The User Experience
description
Transcript of Merchandising The Web Designing The User Experience
Merchandising the web: designing for the user
Chris HowWeb Content ManagerFirst Choice
Designing for the user
•What is User Centered Design?
•Techniques for achieving UCD
•Case Studies
•Questions
Designing for the user
“ Design is a plan for arrangingelements in such a way asbest to accomplish aparticular purpose ”
Charles Eames - designer
Designing for the user
Designing for the user: User Centered Design
images
technology
copywriting
promotions
Up-sells/cross-sells
video
offers
User generatedcontent
Designing for the user: User Centered Design
Businessneeds
Merchandising / content
User goals
Good design is always focused on
User’s goals
UCD techniques: meet our customers
Tania – look & book
Robin – compare crazy Sharon –
nice & needy
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: put designs in front of users
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: rapid iterations
UCD techniques: writing for the user on the web
UCD techniques: writing for the user on the web
Attention grabbing –For both user’s andSearch engines
UCD techniques: writing for the user on the web
Attention grabbing –For both user’s andSearch engines
Brevity – Short and sharp
UCD techniques: writing for the user on the web
Attention grabbing –For both user’s andSearch engines
Brevity – Short and sharp
Clarity –Crystal clear &customer focused
UCD techniques: building the pages
UCD techniques: measuring the results
Case studies: firstchoice.co.uk/manchester
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Case studies: new website
Keep the user at the centre of every design decision on your site and always think about their goals . . .
. . . because the user is your revenue stream