Designing the search experience
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Transcript of Designing the search experience
Lookup
• Locate
• Verify
• Monitor
Learn
• Compare
• Comprehend
• Explore
Investigate
• Analyse
• Evaluate
• Synthesise
Designing the Search Experience, Tony Russell-Rose and Tyler Tate
Info retrieval Info seeking
• Search is a conversation.• Identifying user-savviness and
their preferred search modes will help in designing better search experiences.
Content modelling
Content modelling is a process of
exploring and defining how content
types can be chunked and linked to
add value to customers and
businesses.
http://www.pebbleroad.com/perspectives/4-view-approach-to-content-modelling
Location Identity Activity Time
Push Pull
PARAMETERS
ACTION
Towards a Better Understanding of Context and Context-Awarenesshttps://smartech.gatech.edu/bitstream/handle/1853/3389/99-22.pdf
Hidden actions
Identity: who usually writes a retrospect?
Time: Can I know when a retrospect is due?
Activity: Can I know when a retrospect is
being written?
Foreign Domestic Worker
UF Maid
UF Helper
BT Foreign worker
RT Work Permit for Foreign Domestic Worker
…
Thesaurus
Dates
Duplicates
Entity extraction
Faceting
Multi-lingual
People search
Query management
Ranking
Sentiment analysis
Spell checking
Stemming and lemmatization
Stop words
Summarisation
Tokenization
…
“The impact of search on business
performance depends more on the
level of investment in a skilled team of
people to support search than it does
on the level of investment in search
technology.”
Martin White, author of Enterprise
Search
https://www.youtube.com/watch?v=m4RaGKwvMbY
“There’s absolutely no feature on your
website, none, that gets used as much
as internal search…
Your header, left nav, footer, main body,
promos on the right…None of them will
get used 10% of the time…
And site search is used probably much
more…”
Avinash Kaushik, author of Web
Analytics 2.0
How many users are using the search box?
What are the top xx places users begin their searches?
What are the top xx search queries?
What are the top xx pages reached through search?
What are the queries with 0 results?
What are the queries with 0 click-throughs on the SERP?
How many times was search used immediately after the first SERP?
What are the queries that result in more than 3 SERPs?
How many users used facets or filters?
How many users use “best bets”?
…