Menata Produk in English 2
Transcript of Menata Produk in English 2
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Vocational competence
DISPLAY PRODUCT basic competencies : Describe the visual
planning product structuring
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Display purposes :
1. Attention and interest customer
that is to entice buyers is done by using the
colors,lights, etc.
2. Desire and action customer
namely to create a desire to have the goods
on display in the store, go to the store and
then make a purchase
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Display is divided into several sections :
1. Windoy display
2. Interior display
3. Exterior dispay
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WINDOW DISPLAYThat is displaying the goods, the price of the card images,
symbols, etc. on the front window of a store called
The purpose of the display window :
1. To attract the attention of consumers through
2. States that good quality or low prices as the hallmarkof the store
3. Fishing attention to special items that are sold instores\
4. To cause impulse buying (instantaneous impulse)5. In order to cause the attraction to the overall
atmosphere of the store
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INTERIOR DISPLAYhat display of goods, images, prices cards and posters in stores
Interior display there are several kinds of :
1. Open display
he items displayed in an open place so thatcan be approached and handled, seen and scrutinized
by potential buyers without the assistance of servicepersonnel
2. Closed display
he items displayed in an enclosed
3. Architectural displaywhich shows the items in its use for example in theliving room, bedroom, etc.
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EXTERIOR DISPLAYthe arrangement is carried out with the display of goods outside
shops
Exterior display function :
1. Introducing a product quickly and economically
2. Help producers deliver goods quickly and
economically3. Help coordinate the advertising andmerchandising
4. Cause of continuity of the color scheme and
theme of the wrapper5. Helping a good relationship with the community,
for example on holiday, birthday
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Other terms in the display
Store design and decoration
namely in the form of signs including symbols, emblems,
posters, pictures, flags and slogans
Dealer display
the arrangement is implemented by way of wholesale (large
traders) yng consist of symbols and clues about the use of the
product
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Jenis Dan Spesifikasi Barang
Goods defined as physical attributes and
can be palpated in the form of real
Products by J.Stantorn is a trait that
compleks, both tangible andintangible, including wrappers, color,
price, pretise companies and
retailers, and service companies thatreceived by the buyer to satisfy the
desires or needs
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1. Kelompok barang berdasarkan kepuasan segera
dan kesejahteraan konsumen jangka panjang
a. Solution product
items that have a very low attraction, but it can
provide a very high benefit to consumers in the long
run example of phosphate detergents with very low
b. Deficient product
items that do not have a high appeal, but it has
benefits for consumers
examples of drugs that tastes bitter
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c. Pressing product
is goods that provide immediate satisfaction to the
buyer, but can cause serious harm to users of the
goods
examples of cigarettes, liquor, marijuana
c. Desirable productis goods that can provide immediate gratification
and can be beneficial to human life
examples of nutritious foods and beverages
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2. The purpose of the group of
goods according toa. Consumer Goods
are items that can be purchased for this kind ofstuff dikonsumsi.pembelian based on the buying
habits of consumersConsumer goods are divided into :
1. Conveniense goods
o Essential goodsis goods purchased remain such as rice, soap
and toothpasteo Impulsive items is items purchased without a plan, such as
candy, chocolate and ice
o Urgent items is purchased on impulse items such as theneed umbrellas in the rainy season
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2. Shopping goods
which purchase of goods that need consideration,
relatively expensive price, quality comparison, etc., for
example cars, household and clothing motor.peralatan
3. Speciality goods
which is characteristic of the goods with which to
attract customers in the shop, such as luxury cars and
lavish evening gown
4. Unsought goods
the goods of unknown or known to the consumer but
does not normally think to buy it, such as life
insurance, gravestones, burial ground
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b. Industrial Goods
1. Materials and spare parts, all items included in
the finished products, among others Raw materials, including agricultural goods, namely goods
resulting from the processing of soil and crops such as rice,
cotton, livestock, etc. It also includes items such as natural
products, timber, petroleum
Finished materials and parts, including components of
materials, generally still be recycled, such as threads woven
into cloth
2. Capital goods, the goods that enter into partial
results.Barang include : installation of the main production equipment in a factory or
a company that can be used for long-term steps such as
walking, computers, generators
Extra equipment (additional) are the tools used to aid the
installation, such as hand tools, levers, typewriters, telexmachines and office desks
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3. Supplies and Services
is the equivalent of convenience goods in the
industry because these items are generallypurchased with minimal effort on the basis of the
repurchase Provisioning operations such as coal, typewriter ribbons,
printer ink and lubricating oil Business advice services, business consulting and advertising
agency management
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Barang-Barang Supermaket
Departemen Food1. Milk and milk product (milk for infants to adults)
2. Biscuits (a type of wafer and cracker)
3. Drink (types of energy drinks, medicines, soda orjuice)
4. Canned foods (foods that are preserved in cans likesardines, corned beef, etc.)
5. Snacks (snacks including the domestic industry, such
as chips, nuts, etc6. Seasoning (seasoning wide assortment of local,
national and international)
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7. Basic local (nine basic or staple food such as rice, eggs, oil, etc.)
8. Bakery (such as white bread, sweet bread, etc.)
9. Baking needs (the types of materials for the manufacture of cakes,
such as ovalet, pernifan, TBM, etc.)10. Candies and chocolate (candy and chocolate)
11. Noodles (noodles and type-type)
12. Breakfast (for the breakfast drink, like coffee, tea, cereal, etc.)
13. Cooking (cooking oil, like sania, Bimoli etc.)
14. Syrup (fruit drinks, such as ABC syrup, Marjan etc.)
15. Dry goods (foods that are preserved in a way like dried salted fish,
peanuts, soybeans, etc.)
16. Cigarette (cigarette)
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Departemen Nonfood1. Hair care (hair care for the various materials, such as
shampoo, hair oil, etc.)
2. Body care (various ingredients for body care, sepaertibath soap, hand and body lotion, etc.)
3. Skin care (various ingredients for skin care, such as acnemedications, moisturizers, bleach, etc.)
4. Mouth care (various dental materials, such as toothpaste,
toothbrushes, mouthwash, etc.)5. Cleaning aid (miscellaneous ingredients and fragrances
for cleaning floors, cleaning clothes, etc.)
6. nsect killer (insect killers such as Baygon, etc.)
7. Freshness of water (air freshener, eg Bayfresh)
8. Tissue and paper products (paper towels andcompleteness of various tissues such women Paseo, Niceetc.)
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9. Traditional Cosmetics (a variety of traditional cosmetics, suchas a body scrub, soap scrub)
10. Medicines (various drugs that are not eaten, such asHandsaplas, Bethadine etc.)
Department of House Hold1. Electrial (appliances that use electricity, such as magic jar,
irons, etc.)
2. Party wear (party supplies such as paper plates, plastic spoons,etc.)
3. Seasonal goods (seasonal items, such as umbrellas andraincoats)
4. Luggage (suitcases and bags)
5. Hardware (equipment for the workshop, such as hammers,
pliers, etc.)6. Souvenir (window-dressing, ornaments and souvenirs, such as
clock)
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7. Plastic ware (household goods, of plastics)
8. Kichen ware (kitchen equipment, such as gas stoves and
pans)
9. Melamine ware (equipment such as melamine plate,
spoon, fork, etc.)
10. Cleaning equipment (sanitary fixtures, such as floor
brooms, mops brooms and mats)
11. Glass ware (glass or porcelain fixtures, such as cups,
plates, cups, etc.)
12. Cotton goods (cotton cloth, such as underwear and socks
in)
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Toy Department
1. Soft toys (toys for women)
2. Battered operated toy for boys (miscellaneous suppliestoy boys, such as cars, guns, etc.)
3. Battered operated toy for boys (girls toys miscellaneous
supplies, such as dolls, tools for cooking, dishes, etc.)
4. Games (traditional and international games, such assnakes and ladders, basketball and chess)
5. Education toys the other (for a variety of educational
toys, such as chess, scrablel etc.)
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Stationary Department
1. Pencil
2. Eraser
3. Ruler
4. computer equipment
5. Typewriter supplies and the other