MEMETIC@oskarder@lindacorfitz#iwdk

Y U MAKE THIS COMPANY

COPYWRITERART DIRECTOR

OLDENOUGH

YOUNG ENOUGH

EXERCISEMEME DEFINiTIONS

SHAKE YOUR WORLDTHE wierdest SLIDE

CLEVER STRATEGIES

leowhats a meme

WHAT IS A MEME?

leowhats a meme

“An IdEA, bEHAvIor, or STylE THAT SprEAdS froM pErSon To pErSon WITHIn A culTurE”

leowhats a meme

WAT ?

CATEGORIES

video

RAGECOMICS LANGUAGE

ADVICE ANIMALS

IMAGESPHYSICALS

GIFS

RAGE COMICS

FEELINGS AND CHARACTER TRAITS

GIF

IMITATION OR A REMIX

SHORT VIDEO OR AS A FORM OF COMMeNT

LANGUAGE

ABBREVIATIONS, slang or idioms

PHYSICALS

IMITATION OR A REMIX

STRANGE positions or abnormal acts

IMAGES

OVERLAY OF TEXT OR exploitables

IMAGES

OVERLAY OF TEXT OR exploitables

VIDEO

IMITATION OR A REMIX

ADVICE ANIMALS

IMITATION OR A REMIX

DESCRIBing FEELINGS AND SITUATIONS

SEE SoMEonE you KnoW

AcT lIKE you dIdn’T SEE THEM

1865CONFIRMED MEMES

the EVOLUTION OF scumbag steve

loSES bET

“WE nEvEr SHooK HAndS bro”

3x scumbagsteveWonT SlEEp WITH you

unTIl you HAvE A GIrlfrIEnd

3x scumbagsteveAT A funErAl

rEMEMbErS funnIEST JoKE you EvEr HEArd

pASSES lAWS To prEvEnT IllEGAl doWnloAdInG And pIrAcy

doWnloAdS All your prIvATE convErSATIonS And fIlES

355.994

8.282

10.04129.965

scumbag stacy

scumbag godscumbag brain

4.550scumbag White house

355.994scumbag steve

lATE To WorK

boSS WAS EvEn lATEr

MAKE JoKE

EvEryonE lAuGHS

I dId SEE your TExT MESSAGE

I WAS Too lAzy To TExT you bAcK

SpIll drInK on floor

TIME WIll clEAn IT up

loG on To fAcEbooK

dElETE MoM froM frIEndS

STudIES All nIGHT for ExAM

ovErSlEEpS

lIKE A bAnd bEforE THEy GoT bIG

doSn’T Go on AbouT IT

I WAS looKInG THrouGH your TExT EArlIEr

WHo’S MoM?

puT A dry ToWEl InTo THE dryEr

cloTHES dry fASTEr

MEMES ArE noT JuST funny pIcTurES

IT’S A WAy for younG pEoplE To coMMunIcATE

THE ECOSYSTEM of MEMES

WHAT If I Told you

on fAcEbooKEvEry MEME IS A rEpoST

Human centipede

spoerg til 4chan

WWW

MEMETIC

11,6 10.4 5.6 4.7 1.3 0.1%

wHERE MEMES ARE BORN

MEMETIC

2011 2012 2013

Unique visitors in millions

35

400

731

MEMETIC

2011 2012 2013

views in billions

2

37

56

MEMETIC

KNOWLEdgE OF memesIN DENMARK

85%

65%

Do you know what a meme is?

15-25 25-35JA

MEMETIC

97% 95%

Now, do you know what a meme is?

15-25 25-35JA

MEMETIC

37% 24%

36% 44%

17% 21%

0% 6%

10% 3%

0% 2%

WHAT DO YOU THINK OF MEMES?

15-25 25-35

9-10

7-8

5-6

3-4

1-2

0

MEMETIC

MEMEvErTISInG

ExcEllEnT.....

HOW TO USE MEMES IN advertising

SCAPINGSTYLING JACKING

MEMETIC

styling

MEMETIC

If you ArE TAlKInG To A younG AudIEncE

you SHould SpEAKTHEIr lAnGuAGE

SCAPING

MEMETIC

71,000,000

71,000,00030,000,000+

ORIGINALIMITATIONS

TRUE REACH

+

VS

2,000,000,000

1,000,000,000twice as fasT

#GANGNAM STYLE#HARLEM SHAKE

#GANGNAM STYLE178,383,844

13,530,929,474#harlem shake

flawed masculinty

humor

repetitivenesssimplicity

whimsical content

“ordinaRy” people

JACKING

MEMETIC

JACKINGSOCIAL media

MEMETIC

2026%2233%2900%

LIKES

shares

comments

222%140%

56%

LIKES

shares

comments

11%608%109%

LIKES

shares

comments

JACKINGCAMPAIGN

MEMETIC

overly attached

I WAS looKInG THrouGH your TExT EArlIEr

WHo’S MoM?

computer eks.

computer eks.

5.519.483

I WISH My fAMIly WASn’T So rIcH

THEn MAybE I could HAvE A poorpErSonS WorK ETHIc lIKE you

4,886,471

TIMING & EFFORT

March 2014 April 2014

INTEREST OVER TIME“OScAR SELFIE”

jAN ‘11 jUL ‘11 jAN ‘12 jAN ‘13 jAN ‘14jUL ‘12 jUL ‘13

INTEREST OVER TIME“FIRST WORLD PROBLEMS”

Effort

Time

Where you wanna be

MEMETIC

Effort

Time

Oscar selfie

First world problems

MEMETIC

CONCLUSION

Grab the attention of young people

2There is a new form

of communication

1

3memevertising is

a shortcut to viral hits

be careful & remember

KNOW YOURMEME!

memetic.dk

knowyourmeme.com