Destination Selfie - Internet Week Denmark
Transcript of Destination Selfie - Internet Week Denmark
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Storytelling, distribution and engaging your visitors
#iwdk @genequinn VisitAarhus 1 May 2014
art museum @ sunset
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But first, a back-story: iPhone + 24 hours in Aarhus
half-timbered, post-Hamlet
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Destination:selfie
Gene Quinn CEO & Co-Founder Tnooz
selfie explanatory
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When everbody’s awesome,
nobody’s awesome
Gene Quinn CEO & awesome Co-Founder Tnooz
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Everbody’s a star, producer and distributor of a personal story …
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Here’s a story from my smartphone
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Ainsworth Bay, Tierra del Fuego, Chile
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Mt. Fitz Roy, El Chalten, Argentina
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Mt. Fitz Roy, El Chalten, Argentina
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Perito Moreno Glacier, Patagonia, Argentina
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Cabo de Hornos, Chile
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Caitlin, NY Botanical Gardens
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John Mayer, Rock Boat music cruise via WhatsApp
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Hilary and Andy, Mt. St. Michel (WhatsApp)
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Andy summitting Mt. Kilimanjaro, Tanzania (WhatsApp)
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Andy, bodysurfing, SoCal via GoPro / WhatsApp
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4G (four generations) family via FaceTime
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Ilana and Bryan skiing and snowshoeing, Colorado Rockies via WhatsApp
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Ilana, Bryan and Samara, New York City
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New moms and babies, FaceTime
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Granny Sooz, with holiday gifts via WhatsApp
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Granny’s iPhone screen lock
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Grandpa’s iPhone screen lock
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Back story begins, 1974 via 35mm Fujica SLR, pre-digital
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Ruby-throated hummingbird, Northeast US via Canon 5D SLR and WhatsApp
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selfie lessons: think UGC
mobile social
iPhone
WiFi
family Facebook FaceTime
Twitter sharing
global tablet
Instagram P2P multi-platform apps
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Ultimate responsive design*
Rumored MacBook tri-fold screen
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Storytelling, distribution and engaging your visitors
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Questions DMOs should be asking
• What are your citizens’ stories? • What are your visitors’ stories?
• Where are they telling stories? • Who listens to their stories?
• How to you track who listens? • How do you measure who visits?
• How to you make it easy to return? • Who is (are) your customer(s)?
• What is my job?
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What are your citizens’ stories?
beautiful people, left bank
• They grew up here • They go to school here
• Their significant other is from here • They are an artist
• They are an outdoor-lover • They are a foodie
• They enjoy music • They like to travel elsewhere
• They are your ambassadors … if only you ask them!
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What are your visitors’ stories?
twin spires, pistachio
• I found Aarhus on a travel blog • My bridesmaid went to university
• I met my boyfriend at the music festival in Aarhus
• My Danish grandma told me a story • I like “second cities” for my travel
• My hotel sent me a survey • An Aarhus ambassador told me
• Ask them … repeat customers are the best customers!
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Where do they tell their stories?
Pardon me, do you mind if I photograph your shadow?
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selfie lessons: think UGC
mobile social
iPhone
WiFi access
family Facebook FaceTime
Twitter sharing
global tablet
Instagram P2P multi-platform
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Who listens to their stories?
good pour, Carlton
• Bloggers • Moms (trip planners for the home)
• Facebook friends • Twitter followers
• Family members • Fellow students
• Other members of their “tribes” • Do you?
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How do you track who listens?
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How do you measure who visits ?
• That’s what Big Data is all about • Let’s discuss during roundtable
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How do you make it easy to return?
• Ask them to be an ambassador • Only authentic, reciprocal tasks
• No need to pay • Make it fun, social and MOBILE
• Look around at loyalty programs • Take lead from e-tailing industry
• Ask them … repeat customers are the best customers!
#iwdk speakers table
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Tip: think like a distributor … not like a creator
bronze cyclist
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Ideas
• Partnerships ü suppliers – British Airways-Tourism Australia ü multi-DMO marketing networks
• In-destination services ü wifi connectivity ü mobile offers
• Data services – TrustYou verified reviews • Storytelling with data – Honda-Ayrton Senna • Continue on roundtable today
sculpture garden
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What ^ stories will visitors tell about your place and your people?
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Destination: selfie
Gene Quinn CEO & Co-Founder Tnooz
selfie explanatory