MEMBERSHIP DEVELOPMENT
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Transcript of MEMBERSHIP DEVELOPMENT
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MEMBERSHIP DEVELOPMENT
Prepared by Gregory YankJerry FranklinJane Molloy
Zone 29 RIMZC
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OUR CHALLENGE
GROW ROTARY
More hands to deliver our product Increased capacity Increasing membership is a key
critical success factor for Rotary’s Future
1.5 million by 2005
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WORLDWIDE STATISTICS
As of 30 June 041,219,532 31,936
675 New Clubs 17,276 Charter members
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DEMOGRAPHICS USA/CANADA
80% MALE 20% FEMALE 51% ages 40-59 Years of Membership
25% = less than 3 years15% = 3-5 years19% = 6 to 10 years41% = more than 10 years
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10 YEAR NET GROWTHMembership Increase/Decrease from prior Year
(based on 30 June figures)
17,748 16,544 16,520
35,176
7,636
-12,153
-8,134
-12,911
7,942
54,939
-15,886-20,000
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
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NORTH AMERICA
Top Reasons for Resigning Attendance Requirements Competing Priorities Relocation
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OUR PROBLEM
10 % LOSS PER YEAR 90 % RULE We just don’t do it – We do not ask! Why don’t we do it?
+ Not our duty & responsibility+ Not “top of mind”+ Lazy
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ROTAPHOBIA
“The fear of inviting a potential new member to your club.”
What is the cure?
Take two friends to a Rotary club meeting and call me in the morning!
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QUANTITY & QUALITY“There are so many qualified men and
women just waiting for a Rotary invitation, even though they may not know it. Each of us, as Rotarians, must take that step and ask someone to become a member of a Rotary club.”
Sam Green, 2003-04 Membership Development and Retention Committee Vice Chair
We can have both Quantity & Quality – Why choose?
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OUR SOLUTION Recruit New members Retain Those we have recruited Organize New clubs (Extend Rotary)
Set a goal (3% net increase) Agree that this is everybody’s business Focus and execute! Constant reinforcement from the top
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RetentionOrganizing New Clubs
Recruitment
Membership Growth and Development
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DUAL CHALLENGE
Bringing in Quality Members
Stopping the leaking, reducing
the loss of members
Both require clearly defined strategies
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2004-05 Suggested Goals A three percent net gain in membership
or minimum of two new members per club.
Slowing attrition to less than three percent with a retention program
Chartering at least one new club
Encouraging diversity by inducting new members from different demographic groups
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2004-05 Suggested Goals Inviting at least one Rotary Foundation
alumna or alumnus to join a club
Asking every new member to bring in one new member.
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7 KEYS TO SUCCESSFUL MEMBERSHIP DEVELOPMENT
Recruitment = Offense Strategy
Identify potential new members Inform Invite
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Successful Keys Continued
Retention = Defense Strategy
Orient Induct Educate Involve
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SIMPLY STATED
We all need to invite a friend to Rotary and give the gift we were given to someone else. Remember that day we received it?
We need to ASK!!
Let’s develop the value proposition
Just do it!
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Motivating Rotarians “Recipe for Success”
Solid orientation Good fellowship Effective club leadership Interesting weekly programs Hands-on service projects Recognition Support for The Rotary Foundation
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EFFECTIVE AND SUCCESSFUL Rotary Clubs
Sustain and increase its membership Implement successful service projects Support the Rotary Foundation Develop leaders beyond the club level
Without a successful Rotary club who would want to join?
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REMEMBER