IEEE IndonesiaMembership Development Strategy & Plan

Lukas TanutamaMembership DevelopmentIndonesia Section ltanutama@ieee.orgphoto

IEEE MD Strategy

Section Situation

Section MD Plan

Topics

IEEE MD Strategy

IEEE MD Support & Evolution

2005 2006 2007 2008 2009

365,500 members

BMS transition ‘Great Recession’

Optimizing the Campaigns >

renewal

recovery

recruitment

reinstatement

benefits promotion

382,400 members

(renewal alerts integrated into next-gen products)

367,400 members

Integrated multimedia

Putting a face onmembership promotion

Remaking the Collateral >

Integrated MD strategy &

plan

Integrated MD reporting

397,000 members

Synthesis & Engagement

First-year member experience

Message testing

MD webcasts

374,800 members

Building a Volunteer “Field Team” >

MD KitsMD portal

Membership presentation

MD Manual

MGM business cards

MD virtualcommunity

On-demandKit ordering

MD Strategy w/ Full Volunteer Integration

Membership Developmen

t

MD Volunteer “Platform”

Tools & Resources

Peer-to-Peer

Collaboration

Reporting /

Evaluation

Membership Situation

Indonesia Section Formation Date: 16 February

1988

Indonesia Section Total Members Since Year 2000

Indonesia Section Total Members since Year 2000

IEEE Indonesia Section Membership31 December 2011

SWOT – Section’s Member Growth Program

Strengths

• Large academic community boths state and private high education institution (green field)• Students• Faculty

• International Professional organization• Research paper repository

Weaknesses • Difficulties in covering geographical outside

Metropolitant Jakarta and Bandung.• Little need for technical professional

development requirement s• Volunteers & active mmbers are very limited• IEEE is not well known unless internationally

exposed either academically or business• Membership does not guarantee research paper

access

Opportunities

• Faculty must have professional memebership to earn credit for lecturer certification and academic level.

• Research paper publication requirement to earn a university degree

• R&D encouragement by the government

Threats

• Influx of other professional organisation such as ACM

• Commercial organizations that starts as conference organizers.

Section MD Plan

Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or

upgraded benefitsFrom Sep thru Dec, revenue

deferred to next year

Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or

upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes

Calendar Year ConcludesYear-end membership statistics determined

Active-Status TerminatorPast-due members placed

into arrears

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

APRIL

MARCH

FEBRUARY

JANUARY

AUGUST

JULY

JUNE

MAY

Timing is Everything – Know the Membership Calendar

Constituencies Technical Development

Professional Development

Community Development

Cost Savings / Discounts

Existing Members

Prospective Members

Differentiate Audiences – Different Expectations

… their needs change throughout a career

… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

Indonesia • e-mail to retain membership

• Personal invitation for higher grade or IEEE ambassador .

• Social networking• Brochures• Member get Member

• Conferences & workshops

• Student chapter activities

• Internal promotions

• Issue certificate of recognition

• Professional recognition for technical and professional excellence

• Number of events• Event Participation• Student Branch Vitality• Member Retention

Opportunities for Engaging Existing Members

IEEE Entity Communications Events Recognition Evaluation

ConsiderationsIndonesia • IEEE Indonesia Section

Website • Personal Invitations• Promotion by students to

students in their own schools

• Promotion by faculties to faculties in their own schools

• Promotional emails/E-broadcast by existing members

• Membership drive events exclusively for new members

• Piggybacking on conferences, seminars, meetings, gatherings (brochures, flyers cooperating with student branch)

• Issue certificate of recognition

• Diversity and frequency of opportunities for member recruitment

• Follow-up with interested individuals

• First-year member engagement

Opportunities for Engaging Prospective Members

Membership Development PlanEngagement Venues & Frequency

1Q(Jan – Mar)

2Q(Apr – Jun)

3Q(Jul – Sep)

4Q(Oct – Dec)

Communications

e-mail to retain membership x x x x

Personal invitation for higher grade or IEEE ambassador . x x x x

Member get Member x x x x

Events

Seminar/ Conference x x x

IEEE Membership Promotion Drive x x

Student Branch empowerment x x

Recognition

Senior Membership Drive x x x x

Status UpdateEngagement Venues & Frequency

Goals & Progress

Communications

e-mail to retain membership Half yearly

Personal invitation for higher grade or IEEE ambassador . Quarterly

Member get Member Quarterly

Events

Seminar/ Conference Future event

IEEE Membership Promotion Drive On going

Student Branch empowerment Growth

Recognition

Senior Membership Drive Future event

Action Plan

Event August Sep. Oct. Nov’ Dec.

Communications

E-mail retaining membership - - - Send e-notice

Personal invitation for higher gradeE-mail incl.

requirementsE-mail incl.

requirements

Eligible for SM Member gathering

On-line appl. together

Member get Member volunteer invitation

Emaii to academic

members in Mid Java and East Java

Email to academic

members in Sumatra and

Sulawesi

Events

Promotion Seminar/ Conference ICASCE12-

Binus, SMAP12-UI

IEEE Membership Promotion DriveNew academic

year To Faculty at UPH, UMM

New term at Binus Graduate

School

Student membership promotion New academic

year CEAFO at

Binus

Action Plan

Event August Sep. Oct. Nov’ Dec.

Recognition

Senior Membership Drive Issuance of Letter /

certificate of appreciation

Member get Member volunteer

Student membership recruitment

Section’s Membership Situation– About 700 members in Indonesia and growing– Less than 10 Senior Members– Student Branch and student members are growing– Opportunity for growth due to publish or perish requirements for

academics and professional development requirements

Section MD Plan– August 2012 Communication to eligible members to apply for

Senior Membership– Member get Member drive to recruit volunteers among faculties

and increase student members with the assistance of student branches.

– Promotion to faculty members of UPH, SGU, UMM, Binus International, Binus Graduate School).

– Action plan for -August - December period prepared.

In Summary…