Membership April07

District 1220Membership Services

April 2007

David Pedlar

Chairman

Membership Services

2007-2008

Introduction


April 2007

• Membership Services overview• RIBI membership today• Membership impact on RIBI• The Challenge• Meeting the Challenge• How can the Membership Services Committee

help your club

Agenda


April 2007

Membership Services Overview


April 2007

Service Committees

FellowshipsDon CameronCaravanning

Golf, etc

District CompetitionsQuiz - Stephen Kitch

Snooker - George Curley10 Pin Bowling - Peter Thorpe

Family of RotaryRoy Hadfield

SOCIAL


April 2007

Service Committees

ProtectionDavid Deakin (Amber Valley)

Health and SafetyTony Petitt (Bretby)

Welfare


April 2007

Service Committees

ExtensionAlan Hepworth (North)

Pauline Johnson (South)

Development(Recruitment, Retention)

David Pedlar, John Berrington, Michael Knighton

RotaractNoel Harrison

Sheila Raju - Rotaract Chairman

Attendance / AlumniPhil Renshaw

ArchivistArnold Crosby

Membership

Fellowships

April 2007 District 1220Membership Services

RIBI Fellowships

Examples

Caravanning Amateur Radio

Yachting Cricket

Music Scouting

Motorcycling Cycling

Genealogy Computer Users


Fellowships Contacts

• For more information– www.rotary-ribi.org/information/index.asp?InfID=18– www.rotaryfellowships.org– Rotary Fellowships Handbook (on CD)


http://www.rotary-ribi.org/information/index.asp?InfID=18

Health and Safety

• Clubs are encouraged to produce Risk Assessments for all events

• It’s a burden but it could prevent an accident and legal problems

• RIBI currently producing a new policy document


Protection

• Child and vulnerable people protection

• The club should have its own policy

• This limits the need for CRB checks

• RIBI currently producing a new policy document


Family of Rotary

• Is integral to Rotary fellowship

• Should include:– Family, friends, neighbours, GSE students,

Rotaractors

• Get them involved

• Can be a ready source of new members


Rotaract

• Noel Harrison (Sherwood Sunrisers)

• Rotaract Chairman (tba)



RIBI Membership Today

April 2007


RIBI MembershipChanges in RIBI Membership 1990 to 2006

[with trendlines to 2016]

45000

47000

49000

51000

53000

55000

57000

59000

61000

63000

65000

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Years

RIB

I M

em

bers

hip

Simple Average Trend Line

Best Fit Trend Line

Best Fit Trend Line + Best Estimate of Demographic Effect

Best Fit Trend Line + Extreme Estimate of Demographic Effect

2016

April 2007

RIBI MembershipNet Changes in RIBI Membership

-1500

-1000

-500

0

500

10001

99

1/9

2

19

92

/93

19

93

/94

19

94

/95

19

95

/96

19

96

/97

19

97

/98

19

98

/19

99

19

99

/20

00

20

00

/20

01

20

01

/20

02

20

02

/20

03

20

03

/20

04

20

04

/20

05

20

05

/20

06

Rotary Years

Ch

an

ge

s in

To

tal R

IBI M

em

be

rsh

ip


RIBI MembershipDistricts Ranked by Size in 1990

[with size in 2006]

0

500

1000

1500

2000

2500

3000

3500

1040

1010

1110

1120

1190

1130

1030

1070

1150

1160

1060

1180

1220

1080

1100

1090

1020

1250

1210

1200

1240

1230

1140

1280

1260

1170

1050

1270

1290

Districts

Nu

mb

er

of

Ro

tari

an

s

1990

2006

(District 1220)



Membership Impact on RIBI

April 2007


Current Structure

April 2007

Districts

Zones 17 & 18

RIBI Zones

Rotary International


Proposed Structure

April 2007

Zone 'x'Some Southern Districts

attached to France

Districts

Zone 'y'Most of the UK

Zone 'z'Some Northern Districts

attached to Norway

Rotary International


What does that mean?

• Direct administration from RI– All capitation money to the US– No local service organisation

• No anglicising of correspondence• No UK specific magazines and brochures

April 2007


The Challenge

April 2007

District Membership

DISTRICT 1220

150016001700180019002000210022002300

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

2013

YEARS

ME

MB

ER

S

Series1

Trend

April 2007


What Challenge?

• To ensure the survival of the largest voluntary service organisation in the world

• To reverse the trend of falling membership

• To keep RIBI and its benefits

April 2007


How?

• District Governors challenge is for each club to attract 4 new members per club– This will reverse the trend– It will ensure our membership numbers meet the

RI criteria for RIBI to continue– It will strengthen our clubs

April 2007


Meeting The Challenge

April 2007


This is the Real Challenge

• How to achieve the target of 4 new members per club or 232 new members throughout the District

April 2007


Why such numbers?

• In a bad year that number may only enable a club to stand still

• Rotary needs to grow for the sake of the community it serves

• Objectively we are a service organisation– Our communities need Rotary to be effective– There are many worthy causes for us to tackle– We are pillars of the community

April 2007


Find a way

• Time for a re-think!!

• Some clubs can adapt to change

• Some clubs cannot contemplate change

• But we can all find ways of developing Rotary in the community as a means to increasing membership

April 2007


Why me?

• The SVP’s here today will want to preside over a successful club when the time comes

• Some responsibility lies with you– You are in a position to set the membership

development agenda – You can encourage and influence the members– You can establish initiatives for the future

April 2007


What is a successful club?

April 2007

Effective Clubs

Sustain and grow

membership

Implement successful

service projects

Support the Rotary Foundation

Develop club

leaders

Efficient Club administration

Four avenues of service


Where do you start?

• Right now – whilst your thoughts are fresh

• Formulate a strategy

• Take the easy route

April 2007


Don’t go it alone

• The District’s aim is :-– To stimulate your thoughts – To give you practical ideas– To be on hand to assist and advise

We will even work with clubs on an individual basis

April 2007


The basic options

RETENTIONEXTENSION

RECRUITMENT

MEMBERSHIP GROWTH AND DEVELOPMENT

April 2007


Retention

• Hold on to your existing members– Involve everyone in the club – we are a service

organisation not a lunch club– Give newer members an opportunity to take

active and significant roles– Make the members feel wanted and useful– Allow the club to thrive on enthusiasm

April 2007


Retention

• An effective club is an attractive club– Good venue for meetings– A varied and interesting speaker programme– Active committees– Social opportunities– An inclusive club (gender, age, creed etc.)– Mentoring for new members

April 2007


Recruitment

• Traditional methods:-– Work colleagues– Friends– Family– Neighbours– Local business people– Speakers

April 2007


Recruitment – New Ideas• Alumni List

– Being created in conjunction with FoundationGSE members, Rotaract, Ambassadorial scholars

– District will pass details of prospects to club’s – A source of informed and suitable Rotarians– A direct link to prospective young Rotarians

• We need your help to build the list please let Phil Renshaw have contact details

April 2007


Alumni

• District will be promoting:– Reunion events– Ways of getting prospects involved in club activities

April 2007


Recruitment through Community Service

• We are a service organisation– Clubs that are actively involved in local projects

will be better connected to the community and better equipped to attract members

– 2 years of investigation into struggling clubs has established the lack of local projects to be a cause of disconnection with the community

April 2007


Recruitment through Foundation

• GSE Team Members

• Ambassadorial Scholars

• Colleagues and friends of the above

April 2007


Recruitment through International Service

• Identify prospective members from:– International fundraising events– Filling Aquaboxes

SchoolsLocal businessesChurchesCommunity Groups

April 2007


Recruitment – New Ideas

• Community projects– Identify prospective members – often service

minded people – Invite them to help with other Rotary projects– Invite them to interesting club nights and social

activities– Make someone responsible for monitoring

prospects

April 2007


Recruitment – The Key

• Identify prospective members– Make someone responsible for keeping a log and

sending invites (SVP or Membership Officer)– Regularly revue the prospect list (Council meeting)

• Make them feel increasingly part of your club– Ultimately make sure someone invites them to join

April 2007


Recruitment – The Soft Sell

• Get members to fill in a contact list– Chiropractor, plumber, kitchen fitter, etc.

• Hand write invites to a suitable event – ideally one where young people will feel comfortable

• Engage them in general conversation

• Encourage them to other events

• Ease them into Rotary

April 2007


Club Analysis

• How inviting is your club

• Publicity – promoting Rotary

• Community projects

• Recruitment programme

• Identifying and monitoring prospects

• Use the “Planning Guide for an Effective Club” to help assess your club (on CD)

April 2007


Extension

Introducing Alan Hepworth

April 2007


Open up Rotary

• Tap into like minded people– There are many voluntary groups fighting for

change in our communities whilst fighting for their own survival

– There are many young people eager to make the world a better place for themselves and their children

• Consider what opportunities Rotary can offer them

April 2007


There is no quick fix

• If we can attempt to meet the DG’s challenge then we are on the right road

• Clubs that do not change will inevitably die

• Extension offers an opportunity to start clubs with young members – a new generation of Rotarians

• Clubs that do change are sure to thrive

April 2007


How can the District

Membership Services Committee

help your Club

April 2007


Membership Services is dedicated to help you

• We want to help clubs assess their current situation and to seek a way forward

• We have a small team of capable Rotarians who have already achieved some success in putting clubs on the right path

April 2007


Call us

• If you would like us to talk to your club on any of the wide ranging subjects that we have covered

• If you would like to have an informal talk about your membership concerns

April 2007


Final thoughts• Your community needs Rotary to

be effective

• You want Rotary to continue to play a part in your life

• We must leave a legacy for future generations

• Membership is the key

April 2007


Breaking News

RI Council of LegislationPassed an amendment

• Reduced from 60% to requirement for members to attend 50% of regular meetings in each half of the Rotary year

April 2007


Conclusion

Thank you for attending

Please take a CD, 1 per club, with this and many other useful

documents

April 2007

Membership April07

Documents

Transcript of Membership April07