MELJUN CORTES Research Collouium_chapter1_2_3_new

Computer University Maximina St., Villa Arcad Subdivision, Project 8, Quezon City

Chapter I

THE PROBLEM AND ITS BACKGROUND

Introduction

Information technology has become the backbone of the industry. In fact,

some business will be paralyzed in the absence of computers. This can be

factually justified in offices in terms of their means in disseminating

announcements and amendments to their employees and client. However, there

are still some companies that are relying on the accustomed ways such as the

manual posting of memorandums on the bulletin board for the employees and a

snail mail or a telephone call for the clients. The management has to update the

posting from time to time whenever there a reminder everyone has to know. But

this limits to those who are not present at work, those who are on- leave or on

business trips will not be able to know announcements unless a co- employee

will inform them through a text message, a phone call or an E- mail.

There’s nothing wrong with the accustomed ways abovementioned

however, technological advancements have resulted in beneficial changes in

terms of message broadcasting system. A system that can send updates to all

the employees and clients in just one click is truly useful. With this, majority of

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recipients will be informed easily. Whenever they are, wither they are at work or

on- leave, they will be kept posted through this system. Clients won’t have to

show up in client meetings each time there is an amendment to be discussed.

Background of the Study

The proponents chose to do the research study for Geodata Solutions

incorporated. It is a leading system provider specializing in custom-made

computer system with GIS applications. It is a professional organization

committed to provide clients with the right solutions to their needs and

requirements. It delivers efficient, high quality products and services. It develops

and designs applications and technologies that are cost effective and sustainable

over time. Its main office is located in Ortigas Center with 73 employees and a

branch in Koronadal City, South Cotabato.

The proponents found out that the company has been using the traditional

message broadcasting system wherein memorandums for employees are being

posted manually on bulletin boards and fliers and proposals for clients are being

sent via snail mail.

The company’s concerns with regards to accountability among employees and

their obedience to rules and amendments will be solved. Employees will no

longer have excuses once the company decides to implement new rules. They

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cannot reason out that they were not informed because everyone was noted

through IBS.

Conceptual framework

The conceptual framework explains that an end-user is required to enter a

username and a password to ensure security. The end-user has to encode basic

information about each employee and client before saving the latter’s name to

the contact list. The end-user is assigned to create the massage intended for

SMS and e-mail blasting. It would shown here the overview of the system also

that would give impact on how the information being delivered to the recipient.

The system verifies the input username and password and searches for

duplicate record in the contact list. Also, it validates the SMTP account settings. It

checks the subject message and the status of the sent message.

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The system displays the IBS window and the contact list well. The record of sent

messages and the sending progress report can also be shown.

Figure 1.1Paradigm of Information Broadcasting System

Statement of the Problem

The study entitled “Information broadcasting System (IBS)” intends to

come up with a way to keep every employee and client posted with all the

announcements and amendments in just one click. Specifically, it is designed to

answer the following questions:

1. Is there any advantage the target recipients can get from Information

Broadcasting System (IBS)”?

2. Is the system beneficial to its user?

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INPUT

Username&

Password

Group Name

Contact

Information

Message

PROCESS

Verify Username & Password

Searchers

Duplicate record

Check subject

and status of

message

INPUT

Displays IBS GUI window

Contact List Sent

Messages Message

Status


3. Is the proposed system practical use?

4. Is there any significant difference on the assessment of the respondents

on the developed software in terms of:

4.1. Accuracy

4.2 Efficiency

4.3 Security

4.4 User-friendliness

4.5 Reliability

Hypothesis

There is no significant difference on the assessment of the respondents of

the developed system in terms of:

1. Accuracy

2. Efficiency

3. Security

4. User-Friendliness

5. Reliability

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Significance of the Study

The significance of this study is to create a system that can send bulk

messages and updates to all the employees and clients in just one click at a

time. Furthermore, the following departments and persons or user would also be

benefited:

Admission Department – Employees are already sick and tired of seeing

memorandum posted on the bulletin board each time an amendment has to be

done, a rule has to be implemented and endless reminders for everyone. All

these can be sent through the use of the proposed system.

Accounting Department - This department can easily inform all the employees

if the salary is already available on their respective accounts. Also, the

announcement if the pay day will be delayed due to specific reasons can also be

sent with ease.

Marketing Department – A company has to generate income continuously to

keep it going and truly, the marketing department is essential for that purpose.

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With the proposed system, it can send advertisements and messages concerning

the business partnership to all its clients and prospects easily.

Employees – Since, each employee has a specific task to do, it well be a hassle

for each to check on the bulletin board all the latest in the company. The

company has to expect that not all employees my intentionally or unintentionally

see the up-to-date postings. To solve this concern, the proposed system will

enable all the employees to know all the announcements and amendments. Both

parties will gain convenience from the system.

Clients – there is no need for each client to personally visit the company to know

the trends, promos and amendments concerning the business. They can receive

updates and advertisements through the proposed system.

Scope and Limitation

The objective of the system is to help Geodata Solutions, Inc. in terms of

its message broadcasting system. The program itself is Window-based but it

requires an internet connection to do e-mail blasting and a GSM Modem and a

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SIM card to do SMS blasting. Since, many people nowadays own a portable

plug-in USB Internet Broadband. It would be easier to red e-mail messages

whenever and whatever each employee is. As an IT company that develops

Window and Web-based application systems, its message broadcasting system

must manifest its field of expertise.

The implementation of the proposed system will eliminate accustomed

ways with regards to mass dissemination of messages and updates. The system

will be deployed to three main departments: Administration, Accounting and

Marketing. Each department has an assigned end user. The end-user needs to

enter a username and a password to access the system, creates and sends

messages to all the names in the contact list and possesses and uses an e-mail

account when sending messages. But, each end-user cannot access the other

department’s account because only the IT Department administers and manages

the system. End users of information Broadcasting System which will be

empowered by the proposed network infrastructure can access the centralized

database whenever they need to check on important files such as contact list and

employee’s profile. However, they cannot access data of departmental activities

of each end user. Meddling on department activities might result in conflicts so

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this has to be addressed properly and each end user has to comply with User

Access Rights.

The process of threading when doing e-mail blasting will take place if

there’s a low internet bandwidth, so to speak, the higher the speed of the internet

connection, the faster the e-mail can be sent. Rest assured that there’s no

threading in SMS blasting but only 10 SMS can be sent per minute using an

ordinary SIM card.

This system is specifically designed for mass message dissemination.

Therefore, it can’t receive reply messages from its recipients. Even so, a

reminder informing each recipient that there’s no need for him to reply to the

message would always be included at the end of the message.

Definition of Terms

Operational

SMS – short for Short Message Service, the transmission of short text messages

to and from a mobile phone, fax machine and/or IP address. Messages must be

no longer than 60 alpha-numeric characters and contain no images or graphics.

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SMTP – short for Simple Mail Transfer Protocol, a protocol for sending e-mail

messages between services. Most e-mail systems that send mail over the

internet use SMTP to send messages from one server to another.

GSM Modem – stands for Global System for Mobile Communication modulator-

demodulator, a specialized type of modem which accepts a SIM card, and

operates over a subscription to a mobile operator, just like a mobile phone.

SIM card – stand for Subscriber Identity Module card, a portable memory chip

used in some models of cellular telephones. It holds personal identity

information, cell phone number, phone book, text messages and other data.

GIS – stands for Geographic Information system which integrates hardware,

software, and data for capturing, managing, analyzing, and displaying all forms of

geographically referenced information.

Technical

End-user – the final or ultimate user of a computer system. The individual who is

assigned in order to create and send messages to all the employees and clients.

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Bandwidth – used as a synonym for data transfer rate, the amount of data that

can be carried from one point to another in a given time period (usually a

second). It is usually expressed in bits (of data) per second (bps) and in bytes

per second (Bps).

Blasting – sending of messages via bulk E-mail and SMS

Dissemination – the process of distribution or circularization of messages

Threading – a series of newsgroup messages dealing with the same subject.

Contact list – a list of people created for the purpose of networking, job

searching, and marketing and selling products and services.

Amendment – a statement that is added to or revise or improves a proposal or

document.

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Chapter II

REVIEW OF RELATED LITERATURE AND RELATED STUDIES

The proponents researched foreign and local literature and studies which were

all related to the system. The entire systematic inquiry enabled the proponents to

find new techniques, knowledge, tools, and procedures beneficial for the

completion and enhancement of the system.

Related Literature

Local Literature

According to Lallana (2003), in the Philippines, one can send a text

message to God and get a response. The president sends instructions to

members of her Cabinet and other subordinates via SMS. Legislators send text

messages instead of listening to their colleagues during legislative sessions. In

the acknowledged SMS capital of the world, there is a poetry writing contest via

SMS “to popularize and continue the tradition of one of the country’s oldest forms

of poetry by using modern technology”. TV talent search contest allow viewers to

vote for the winner using SMS. Science teachers can request for prices for their

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produce. The young use it to start and/or develop relationships: greeting a

boyfriend “Gud AM”; courting a girl; expressing love/affection to parents.

(http://unpanl.un.org/intradoc/groups/public/documents/other/unpan024834.pdf)

A related article posted on ipipi.com states that, sending text messages is

an instant and memorable way to talk with your loved ones. You don’t have to

worry about voice mail or being hooked up to the internet. Your message will be

delivered instantly, no matter where your loved one is. Unlike voice

conversations, SMS can be sent and received privately, or in busy situations.

You can even delay your messages to arrive a few hours later, so you can send

a “good morning” message to Iraq even if you are about to go to bed here. Text

messages sent from ipipi.com arrive in seconds, cost less and let your friends

reply. There is simply no other service that lets you send messages from any PC

and deliver them to any mobile phone on the Planet.

With ipipi.com you can send and receive SMS to and from the Philippines

even if you do not have a mobile phone, send messages from your phone, even

if your current wireless company does not provide this service, send and receive

text messages for much less-ipipi.com is the only service that allows your friends

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http://unpanl.un.org/intradoc/groups/public/documents/other/unpan024834.pdf


to reply to your messages, forget the small keypad –send messages from any

computer and send many messages at once.

(http//:www.upsidewireless.com)

An article posted on Simplicity® marketing software provides all the

functionality for users to fully manage their marketing campaigns. Expedite gives

you the option to use our servers and IPs, or the option to contract your own.

Simplicity® is now your total marketing management software platform. With the

new release of Expedites flagship product, users can better manage measure

and analyze the effectiveness of their marketing dollars. Simplicity now integrates

lead activity, auto responders and search marketing, showing you where your

business is coming from and giving you the tools to fine-tune your marketing

efforts.

If you have e-commerce on your site, simplicity email marketing and SMS

marketing software will also capture your online order information, integrate it into

your shopping cart, and allow you to use your order history for subsequent

marketing activity.

(http://www.ExpediteSimplicity.com)

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http://www.ExpediteSimplicity.com/


According to an article posted on www.infotxt.com (2010), Infotxt Basic

solution is a GSM modem and SIM-based software where users can send

receive SMS messages via PVC. It also incorporates TXT broadcasting or group

texting. It comes with Phonebook and is accessible by multi-users over an

Intranet or the Internet. An efficient and convenient alternative to telephone or

email-based call centre where users read received SMS messages and sends

SMS reply messages all via PC. It would also suitable for making campaigns by

sending SMS broadcasting advertisements or announcements.

(http://www.myinfotxt.com/v2/product.asp)

According to an article by Villafania (2007), which was posted on

Inquirer.net, Yahoo! partnered with wireless service providers Globe Telecom

and Smart Communications for the Yahoo! Mail SMS upgrade. Users of the local

Yahoo! Mail (ph.yahoo.com) can send txt messages to Globe and Smart

subscribers for free.

However, corresponding amounts of two pesos for Smart and 2.50 pesos

for Globe are charged to replies to Yahoo! Mail SMS.

Mobile phone users have to first register their phones by typing their Yahoo! Mail

username and password and typing the corresponding short codes for each of

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http://www.myinfotxt.com/v2/product.asp

http://www.infotxt.com/


the telecommunications providers; 62580 for smart and 2258 or Globe.

Incidentally, Yahoo!’s instant messaging client application already has text

messaging features available. The company has yet to verify how the Yahoo!

Mail SMS would work alongside the Yahoo! Messenger SMS service.

(http://newsinfo.inquirer.net/breakingnews/infortech/view/20070911-87962/Yahoo

%21)

Foreign Literature

According a publication entitled “SMS or Die” (2007),like email a decade

ago, SMS, which stands for short Message Service (aka text messaging), is a

powerful new way to attack consumers. Why? Because consumers are using

SMS like never before. According to the research firm Informal, global SMS

traffic grew 50 per cent in the first quarter of 2007 from the same quarter a year

earlier –to whopping 620 billion messages sent worldwide.

Today, SMS offers companies personalization, relevancy, and immediacy

with their marketing campaigns. In the near future, this will be expanded to

include location-based services, giving mobile marketers the liability to reach

consumers with specific offers tied to their current whereabouts. In addition, SMS

allows for two-way dialogue, making it possible for companies to gather important

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http://newsinfo.inquirer.net/breakingnews/infortech/view/20070911-87962/Yahoo!

http://newsinfo.inquirer.net/breakingnews/infortech/view/20070911-87962/Yahoo!


demographic and psychographic information from willing consumers.

Considering all this, it’s hard to see why any email marketer wouldn’t want to

utilize SMS campaigns now and at least begin to build his databases and be

prepared to leverage such campaigns in the future.

A related article from the firm ABI Research states that mobile marketing

has the same potential to change the advertising and marketing space in the

same way that the emergence of the Internet did a decade ago. It seems

advertisers and advertising will increase thirteen fold between 2006 and 2011,

the bulk of which will come from SMS-based marketing. Similarly, research firm

Marketer projects that mobile advertising will jump from $1.5 billion in 2006 to

$13.9 billion by 2011.

(http://michaelmyers. Biz / materials/SMS-or-die.pdf)

According to Dunn (2010), an award winning author of 13 books, a

columnist and marketing expert who has always been featured on CNN, Forbes,

and Smart Money magazine and is often quoted in the Wall street Journal, Email

marketing is an easy, cheap way to get your message out. Once you have your

mailing lists complied you can cause them to send out email blast. You can also

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http://michaelmyers/


have sign up box on your website where people can join your email list to be

notified of new products, announcements or anything you want to tell them.

She made use E-mail blast to promote her books to the public. Moreover,

she gave out tips for successful E-mail blast. First, introduce the book. Second,

identify your audience such as book buyers, past customers and network

partners. Third, enumerate the benefits that can be derived from buying the

product. Fourth, schedule the E-mail blast. Fifth, double check the campaign,

spelling, and sixth, look at other campaigns for idea. Seventh, include the image

of your book. Eight, preview your campaign in “text only” and HTML format.

Ninth, make sure the most important information is above the fold or in the top

half of your campaign. Tenth, send yourself a sample of the campaign to check

spelling, how it looks, if your images are distorted etc.

(http://www,business2community.com/online-marketing/14-tips-for-successful-

email-blast-for-your-book-01179)

A published article entitled “Six-Level Model of SMS-based eGovernmet”

(2008) at International Conference on E-Government (ICEG) in 2008, Melbourne,

Australia (Oct34-24, 2008) elaborates that SMS-based e-government is

becoming popular in developed and developing countries as one of strategies to

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engage more citizens to use e-government services. However, there is no study

predicting and explaining the acceptance of SMS-based egovernment. This

paper is one of a series of three-papers investigating the opportunities and

popularity of SMS-based e-government as a background of a current research

project that endeavour’s to develop an SMS-based E-Government Acceptance

Model (SEGAM). This paper presents current advances in the popularity of SMS-

based e-government among local authorities in developed and developing

countries by investigating o what extent SMS-based e-government could deliver

existing Internet-based e-government services, and more importantly, whether

these services can fulfil the actual needs of e-government services users. It

represents the current available SMS-based e-government services as a model

with six levels: Listen, Notification, Pull-based information, communication,

Transaction, and Integration levels. The model classifies the SMS-based e-

government systems and the levels based on the complexity of the system and

the benefits received by citizens; the higher the level the more complex the

system and the more benefits received by citizens.

The comparison of the SMS-based e-government model to the general

Internet-based eGovernmet models and the typical e-government use show

SMS-based e-government is likely to deliver all services offerings of Internet-

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based e-government and the actual needs of eGovernment users except for

downloading forms. The outcomes justify the popularity and the advance of SMS-

based e-government services.

(http:smsegov.info/images/smsegov.pdf)

According to an article by Denman (2001), a marketer who has been

involved in generation, lead acquisition, lead brokering for over 15 years, which

was published at Ezine Articles for Authors, e-mail blast are designed to help

increase lead generation through a business’ opt in subscriber base. They are

customized to fit a specific niche audience in order to be sure products or

services are most likely to reach those interested. Since they utilize a pot in base,

potential customers are already motivated to seek out certain products or

services since they have taken proactive measure to be notified about them.

An email blast may highlight a discount, special offer, new products or

whatever the business chooses to place front and center. As with any type of

advertising, it is meant to generate excitement or interest in the overall business

as well as whatever product or services has been high lightened. Email blast may

occur on a regular basis such as weekly, biweekly, monthly or quarterly.

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An email blast campaign is typically an HTML message that is colourful,

eye catching and stylizing so that it stands out. A realistic but catchy title in the

subject line of the message should draw in the potential customers. Of course

the content must be relevant to the business and/or website as well as to the

customers base the business to the web site and create strong interest, it will

conclude in sales and hopefully a loyal and steady customer’s base.

(http:eznearticles.com/?The-Real-Definition-of-Email-Blast&id=5873941)

According to the authors Sillem and Wiersma (2006) of Safety science,

delft university of technology, the Netherland, it seems that people are very keen

to participate in research into citizens warning. The responses to all interactions

are high. People are open for new technologies and appreciate being warned by

SMS and cell broadcast.

The first alternative uses the text message function, which is a well known

mobile phone function. With the SMS service, a message is sent point-to-point to

a specific predefined set of phone numbers, in this case the people that receive

the message are known, but their location at the time of receiving is unknown.

Message can also be received at a later point in time when the mobile phone of

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the receiver was turned of at the time of sending. Because of the technology

used, the capacity of the network for SMS is limited.

In order to be able to receive an SMS service, apply for the area for which

the network tat does not suffer from network congestion when the message is

sent. The second alternative is cell broadcast. Cell broadcast uses a message

service in which a message is sent pot-to-area to all users within a certain cell. A

cell is a geographical area around a certain mobile phone antenna or set of

antennas. Every phone in contact with that certain antenna or set of antennas will

receive the message. The term broadcast is used because of its similarity to

radio broadcasting. It is a one way communication system. Using this technology,

the warned geographical area is known, but not the people that have receive the

message, just like radio broadcasting.

In order to be able to receive a cell broadcasting warning message, a

mobile phone user ha to have predefined the channel of the message that is sent

(citizens warning channel), have his mobile phone switched on the time of

sending, and have to be in the geographical area in which the message is sent at

the time it is sent.

(http://docs.google.com)

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http://docs.google.com/


Related Studies

Local Studies

According to an article by Ople (2010), E-mail Marketing is still one of the

most effective ways of engaging customers on line. Social Media is definitely on

the rise but there are so many distractions on one’s Facebook and Twitter pages

that it’s so easy for user to miss your update. In e-mail the user’s attention is

focused on your message once your mail. Few tips on how to build a good e-

mail marketing campaign include ease in signing up which can be done in two

ways: the first is to make sure that the sign –up sheet is prominent in your page

so that it’s almost next to impossible to miss and the second is to boost signs-up

is to give incentives or to offer value. The next tip is to avoid spam. Once you’ve

their e-mail address, never ever spam them. The last tip is to think about using

images.

(http://www.newmedia.com.ph/filipino-e-mail-marketing-tips)

According to an article by Carnegie, e-mail is one marketing scheme that

is as effective as putting out press releases. They reach your target customers

directly, and since they are targeted to reach specific people, this is more

personalized.

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http://www.newmedia.com.ph/filipino-e-mail-marketing-tips


It is an open in the public relations industry that people gravitate to the

sound of their name. If you want to win friends and influence people, you have to

make them feel important. ICONCEPT’s email campaign is exactly that. Because

it is personalized, it makes people feel valued, and increases the chances of

being responded to.

Our focus is on creating well-designed marketing campaigns that improve

your brand’s image. We do not just focus on either a great design or on

persuasive words. Rather, we blend the two together to build a strong synergy of

your brand.

E-mail advertising is vital to the success of your marketing campaign. This

is a very influential marketing method; whether it is used to just communicate to

your prospective clients how much they are valued, or to announce product

releases or other event, this is a very important tool in both advertising and

client/customer relations. Without an effective email marketing plan in place, any

advertising campaign would not be complete.

(http://www.iconcept.com.ph/emailmarketing.php)

A similar article about Design and Layout in E-mail marketing which was

posted by Aurello (2011), in a recent aye tracking research project, Jacob

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http://www.iconcept.com.ph/emailmarketing.php


Nielsen finds that the ‘average time allocated to an email newsletter after

opening was 51 seconds, and that subscribers fully read only 19% of an email’

check out his website here to see some great eye tracking heat maps.

Now, if you’re anything like me, you may be inclined to runaway

screaming at the idea of those odds. If you stop and think for minute though,

those stats to sound pretty good, especially when compared to print advertising

and other forms of direct marketing, and email marketing is much cheaper too.

It does present us with a challenge though; how to get those readers to

spend more than a minute looking at your newsletter. I think the answer is the

design and layout. It’s time to get creative! Content is important and will stay

priority for most email marketers. But, when you consider that most readers will

only read the first two words of a paragraph before their attention is caught by

something else, email marketers will need to come up with strategies for guiding

the reader through the email, hopefully taking them to what they are interested in,

but at least holding their attention for long enough to get them to click.

(http://esphil.org/eng/get-creative-design-and-layout-in-email-marketing)

According to Faylona (2005), the television market in the Philippines is

primarily borne out of commercial considerations and remains true to that today.

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http://esphil.org/eng/get-creative-design-and-layout-in-email-marketing


It has been said that commercial television offers audiences less diversity and

quality in programming leaving out content that members of society will be willing

to pay for. This then leads to dissatisfaction among television viewers. The

primary objective of this study is to find out whether or not this occurs in the

Philippines situation and if so, how public service broadcasting, this study aims to

discover if there is an audience willing to accept and pay for the service. This

study also aims to determine what viewers believe should be the role and

characteristics the service should have within the local broadcasting market.

(http://repository,ntu.sg/handle /10356/1458)

A related article entitle “Group text messaging service: ideal for small time

business, retail etc.!” 9002) states that SMSCaster is a revolutionary group text

or SMS messaging service which will help small time businesses start up

companies, school organization and clubs, associations reach out to their

existing customer or membership database at a cheaper cost.

For small time business, retail establishments and start-up companies,

your SMS/Text updates can be ideal for announcing: new promotions, seasonal

promotions, special, sale events, new product offerings, product launches,

introductory offers and special announcements.

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(http:///www.pinoyexchange.com/forums.showthread.php?t=419713

Foreign Studies

According to Epsilon’s online poll study (2009), a top Database Marketing

Services provider, global use of SMS and E-mail marketing varies Based on the

company’s “global Consumer Email Study” conducted in Dallas during April

2009, polling more than 4,000 consumers and business in 13 countries, while

email remains 87% and 74% respectively of those polled, its use as a main

communications channel in the Asia-Pacific region is at just 58%.

Moreover, the use of instant messaging is notably high in the Asia-Pacific

region, with 28% citing IM as their primary communications modus, compared

with 15% in Europe, the Middle East and Africa, and 6% in North America. The

Asia-Pacific area differs in the use of smart phones to access email, at 32% of

respondent, compared with only 9% from Nortg America and 7% from Europe.

(http://www.epsilon.com/News-and-Events/Press-Releases-2009/060-409-

Global-Email-Consumer-Study/p157-13)

According to Miller (2011), a Marketing Solutions Consultant, the holidays

are the time of year email marketing becomes a contact sport. Retailers are

27

http://www.epsilon.com/News-and-Events/Press-Releases-2009/060-409-Global-Email-Consumer-Study/p157-13

http://www.epsilon.com/News-and-Events/Press-Releases-2009/060-409-Global-Email-Consumer-Study/p157-13


notorious for cranking up the email volume during the holidays, especially around

Black Friday/Cyber Monday 9the weekend after Thanksgiving). Everyone knows

tat there’s a delicate balance between pushing a few more emails and burning

out your list with unsubscribe and complaints. So what can we do to

accommodate the extra emails, and keep through the clutter that your

competitions are so inconsiderately creating, and keep our lists healthy?

Two common holiday deliverability problems are “Mailbox Full” soft

bounces due to increased volume from all senders and Subscriber burnout due

to dramatically increased sending frequency – symptoms include increased

unsubscribe and higher complaint rate.

He gave tactics on how to avoid delivery problems. First, send your best

subscribers first. Second, closely monitor deliverability results after each send.

Third, wait for the perfect timing to send. Fourth, go mobile for alternative

communication channel.

(http://blog.extratarget.com/blog/sms-marketing-solutions)

A related article by Kurniwan (2011), elaborates that small business often

neglect existing clients. It may be a hard sell for web designers a t first, but most

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http://blog.extratarget.com/blog/sms-marketing-solutions


small business eventually establish email marketing campaigns that focus in

these established relationships.

Small businesses benefit email marketing in many ways. Email campaigns

are cost effective marketing tools and can enhance the business model of any

small organization. Most small business is as capable of providing the same level

of quality as their larger counterparts. Finding a high levels of services and

quality from a more personally accessible vendor inspire the customer to entrust

the vendor with their email address.

There are many valid reasons for small business to utilize email

marketing. First, it is cost-effective. Sending an email is free. Converting the

printed material into email format is quick, easy and saves money and time

expended on postage and mailing. Second, it provides valuable information. It

gives the tools needed to analyze the performance of the email campaign. Third,

it produces fast results. Email marketing not only allows the small business

owner to quickly communicate prospective clients, but give current clients

valuable information in a timely fashion. The customer can instantly act upon

their interest and the business owner can instantly respond. Fourth, it is

convenient. Email marketing makes it easy to process customer questions and

feedback.

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(http://plrarticlemarketers.com/content/email-marketing-for-small-business-

posted-by-nico-kurniawan-2)

According to Williams (2009), bulk email is used by individuals and

businesses, although it’s generally thought of as a direct marketing tool used by

companies. An individual might use a bulk email to send dinner invitations,

distributed vacation photos, or to send a birth announcement. Bulk emailing

needs vary by individual and are generally sent to friends and family whom he or

she knows.

Companies commonly use bulk email to create direct email marketing

campaigns that promote services or goods to consumers. A bulk email can be

used to reached existing clients, a well a reach prospective clients. Many

companies create multiple bulk email version and target each one’s message to

a particular group of people.

Prior to internet technology, company direct mailing occurred through

postal mail. While the internet now creates a faster and often less to using bulk

email.

(http://www.suite101.com/content/what-is-bilk-email-a151543)

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http://www.suite101.com/content/what-is-bilk-email-a151543

http://plrarticlemarketers.com/content/email-marketing-for-small-business-posted-by-nico-kurniawan-2

http://plrarticlemarketers.com/content/email-marketing-for-small-business-posted-by-nico-kurniawan-2


According to an article by Luvanil (2011), communications company

Alcatel-Lucent announces the formation of the Broadcasting Message centre

(BMC), an element that enables government agencies to send urgent alerts to

mobile phones in the happening of state, local or national disrupt television

broadcasts, will be sent via text message using the BMC, and will be

geographically-targeted. For example, an alert pertaining to a road closure in a

particular town will only be distributed to mobile phones in that area, while a

significantly larger group of people will receive text warnings in the event if a city-

specific or nationwide crisis.

The BMC will act as a “secure interface between the emergency

management agency” and the mobile phone carrier, the press releases said.

Warnings will contact people in the event of a terrorist attack, natural disaster,

bad weather, highway accident, business migration, school or campus

emergency, Amber Alert and other crises.

The BMC ha been tested already in San Diego and Tampa, and is

presently in field trials with all the major mobile phone carriers, said Mark

Hudson, Alcatel-Lucent spokesperson. Hudson told security News Daily that the

BMC is planned to be in operation by April 2012.

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(http://www.msnbc.msn.com/id/40223976/ns/technology_andand_science-

wireless)

Synthesis

The studies are based in useful articles and commentaries and are very

constructive in the advancement of the concept behind the proposed design.

The studies show that a wide array of companies and infrastructure design

for mass message dissemination. All of the studies and articles abovementioned

are related to this study in one way or another. The main reason why these are

associated to the proposed system is the focus on the application of computers

to society, its impact on business and culture, the current trends and the

modernization and industrialization of today’s world.

The world has changed drastically since the innovation in computer

technology occurred. Due to the rising needs and deficiencies that business have

been experiencing as by-products of traditional message broadcasting, it is just a

must to develop a quicker response for the betterment of their service to their

clients and ease in message dissemination among employees.

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http://www.msnbc.msn.com/id/40223976/ns/technology_andand_science-wireless

http://www.msnbc.msn.com/id/40223976/ns/technology_andand_science-wireless


Chapter III

RESEARCH METHODOLOGY

Descriptive Research Methodology

The research design made use of the Descriptive method wherein the

person doing the research presents it in a descriptive manner. It enables

researchers to describe or present the picture of a phenomenon or phenomena

under investigation. This refers to the type of research question, design and

analysis that will be applied to a given topic.

It involves collecting data to test hypothesis or answer questions

concerning the current status of the subject of the study.

It is known as a qualitative hence it describes the matter being researched

in detail. It is the opposite of quantitative, which refers to the questioners and

surveys.

Research Design Methodology

The development of any new information system normally requires four

major sets of activities: analysis, design, coding and implementation.

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(Waterfall Model)

Figure 2.0

System Development Life cycle (SDLC)

Planning - It used to study the establishment information needs, identify

strategic opportunities and develop a plan to address those information needs.

What the researcher did is to picture out and blueprint of the necessary activities

for the system. It would list down the possible plan during this stage.

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Planning

System Requirements

Analysis

Design

Construction

Implementation

Maintenance


System Requirements – Computer unit and other peripheral devices is the pre-

requisites which are often used as a guideline to an absolute rule. It would

identify what are those input, process and output requirements of the proposed

system.

Analysis - It is a combined process dissecting the system responsibilities that

are based on the problem domain characteristics and user’s requirements.

During this phase, the researcher defined the problems and also made an outline

of the whole definition of the problem. The proponents desired to determine the

desired end and the most efficient method of obtaining the needs.

Design - This contains logical design and physical design. Logical designing

describes the structure and characteristics or features, like output, input, files

database and procedures. This is the physical design which follows the logical

design, actual software and a working system. There will be constraints like

Hardware, Software, Cost Time and Interfaces.

Construction - Arranging symbols or instructions in a computer program in

which letters, digits etc. are represented as binary numbers

Implementation - It covers a broad spectrum of activities from a detailed

workflow analysis to the formal go-live of the new system.

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Maintenance - The modification occurs such as correction of faults,

improvements in term of the performance, or adaption of the system to a

changed environment or changed requirements.

Implementation as putting it all together

Putting a planned system into action occurs. The stage of system

development in which hardware and software are being acquired, developed and

installed. The system is being tested and documented and employees are being

tested and documented and employees are being trained to operate and use the

system.

Instrumentation

This explains the specific type of research instrument used such as

evaluation form. It was submitted to the users whom the researcher considered

as persons in authority for the enhancement of the system. It gives the users the

opportunity to evaluate the system based on its effectiveness by letting them

rank the system out of the given ratings. Comments or suggestions were

considered for the modification of the system.

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Data Gathering

Respondents of the study

Table 3.1

Research Respondents

# of Research Respondents

Percentage

Admin 5 25%

Marketing 10 50%

Accounting 5 25%

Total 20 100%

Statistics Tools

Data were analyzed and interpret using different statistical formulas.

Frequency for each criterion was determined by the number of responses from

the three departments’ respondents: Administration, Accounting and Marketing.

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Likert Scale

INTERPRETATION SCALE

Strongly 5Agree 4Uncertain 3Disagree 2Strongly Disagree 1

Where: P =f/N x 100

P = percentage

F = frequency of responses

N = total number of responses

Weighted mean – is a mean where there is some variation in the corner in the

distribution of individual data values to the mean.

Formula:

Weighted mean = W 1X1 + W2X2 + …..WnXn

Total # of Weights

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Where: f = frequency of items

X/w = criteria

N = no. or respondent

In many if not statistical studies, a conclusion is to be made, so one must

know variability of the data. The measure of variability used is always nearly the

standard deviation. The standard deviation is approximately equal to the average

deviation from the mean and is one of the first formulas a student of introductory

statistics will learn. The standard deviation formula is fairly straightforward, but its

formula may appear confusing at first glance.

Standard Deviation

Formula:

SD =

Where:

= is the value of the mean

= is the sample size

= Represents each data value

= Symbol represents the summation function

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T –test

A statistical test involving means of normal populations with unknown

standard deviations; small samples are used, based on a variable t equal to the

difference between the mean of the sample and the mean of the population

divided by the result obtained by dividing the standard deviation of the sample by

the square root of the number of individuals in the sample. This leads us to a

very important conclusion when we are looking at the differences between scores

for two group, we have to judge the difference between their means relative to

the spread or variability of their scores.

Formula :

Where :

= Proposed Mean

= Existing Mean

s = Variance

n = number of Respondents

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System Requirements Specification

In this segment of the study lists down the requirements in developing the

system in order to realize the application:

Hardware Requirements

1.) Suitable GSM Phone or GSM Modern

2.) SIM Card

3.) Network Interface Card

4.) Broadband or DSL Internet Connection

5.) Data Connection : a phone –to-pc data cable or an infrared port or

a Bluetooth connection

6.) Processor : Intel Pentium Single or Dual Core , 2Ghz or better CPU

(or equivalent AMD CPUs)

7.) Memory : 1024Mb of RAM

8.) Hard Disk : 120Mb free hard disk space

Software Requirements

Operating System:

Microsoft Windows XP (recommended) or MS-Vista or higher

Database: Microsoft SQL Express 2008

IBS (Information Broadcasting System Program installed)

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MELJUN CORTES Research Collouium_chapter1_2_3_new

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