Melissa Geiwitz - Brand Identity (Project3)

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  • 1. Brand Identity Madison Music by Melissa Geiwitz Company Sunday, November 14, 2010
  • 2. Backstory I have always been interested in helping people in some way. My way of lending a hand was by volunteering at dierent organizations throughout high school and college. After I graduated with a business degree, I knew I could go anywhere, but I wanted to combine my love of music and my passion for helping others. I became an advocate for VH1 Save The Music and realized that I can build a company similar to that, but in the Wisconsin area. Sunday, November 14, 2010
  • 3. Company Name: Madison Music Company Simple The name is descriptive. It states where the company is located and what the focus is on; music Easy to abbreviate: MMC Madison Music Company Sunday, November 14, 2010
  • 4. Strengths and Weaknesses Madison Music Company has a Madison Music clear and narrow focus. The Company is a name gives a general idea of unique concept, what the company is about. It is but not a very also catchy when shortened to its unique name like abbreviations, MMC. It reminds Google or Kodak. me of company names like IBM It may be too and BMW. The name is also generic which protectable as outlined on makes it slightly uspto.gov. According to dull. godaddy.com, I could register madisonmusiccompany.com or madisonmusiccompany.org for a small, annual fee. Sunday, November 14, 2010
  • 5. Laws of shape and color Shape: Color: -Designed to t the eyes -Basic color (blue) -Horizontal: ideal shape for a logotype -Neutral colors (black and white) -Square shape -Blue is peaceful, tranquil, and laid-back -Legible -Blue communicates stability -Simple typography -Blue is the color of leadership Sunday, November 14, 2010
  • 6. What makes it an eective logo? -Meaningful -Unique -Professional -Timeless -Dierentiation between the colors -Unity among the dierent elements -Possesses scalability Typography -The brand message is conveyed through Letterform marks -The blue type looks like it was hand- drawn with chalk Sunday, November 14, 2010
  • 7. Main competitors logo MMC is a non-prot, so it does not have competitors. Since MMC will be partnered with VH1 Save The Music Foundation, I will showcase their logo. Main attributes: -The logo can easily be changed to dierent colors -It incorporates the logo and tagline in one -Creatively added a musical instrument for visual enhancement Sunday, November 14, 2010
  • 8. Logo that conveys the spirit I want for my logo: -Simple -Treble clef sign is neat -Clean design -Many words on one logo, but it ts perfectly -Designed to t the eyes Sunday, November 14, 2010
  • 9. Corporate Culture -Develop rationales for the existence of music programs. -Secure and restore music education programs in Madisons public school curriculum. -Raise awareness about the importance of music as part of each childs complete education. -Advocate and fundraise for the company. -Gain support from corporate sponsors, foundations, businesses, and individual donors. Sunday, November 14, 2010
  • 10. How will you carry out your corporate culture? *I will carry out these objectives by hiring people with a passion to save music education. *I will create an inspiring corporate culture that will inspire, empower, and energize employees. *I will create a positive work environment. *I will promote new ideas and implement them eectively. *I will encourage employees to challenge the status quo. *I will inscribe and distribute the corporate culture to all MMC employees. Sunday, November 14, 2010
  • 11. Mission Statement Madison Music Companys core mission is to restore music education programs in Madison, Wisconsin, ensuring that each child has access to a complete education that includes the benet of music instruction. MMC will remain faithful to and focused on making its mission come to life. Madison Music Company will dig deeper into the reasons why public schools do not have music programs and learn more about the benets a student receives from studying music. Music education is not only important for its intrinsic value, but students who study music enhance their critical thinking skills and their ability to work as a team. They are more engaged in school and less likely to drop out, and they do signicantly better in all of their academic endeavors. Sunday, November 14, 2010
  • 12. Mission Statement Logistics -MMCs mission statement will be communicated via madisonmusiccompany.com (or org). -The mission statement will be on its own tab (Mission Statement, What MMC does, and Where MMC is located). -The mission statement is directed mainly towards its customers, but it will also pertain to its employees. -The mission statement incorporates direction, focus, policy, meaning, challenge, and passion. -The mission statement tells MMCs story in less than 30 seconds. Sunday, November 14, 2010
  • 13. Tagline Music is a nutrient. Enrich it. *This is a very rough sketch. I would have a graphic artist blend the instruments into the soil and turn them green like a pl