Meld Magazine Volunteer Information Session, Semester 1, 2014

Meld Volunteer Information Session Semester 1, 2014

Agenda

The digital media industryWhat jobs are out there?

Requisite skills and competenciesWhat does it mean for me?

Meld Strategy 2014 What should I be getting out of my time at Meld?

What jobs are out there?

The digital media

industry

Requisite skills and

competencies

Meld Strategy

2014

What are employers looking for?

In groups, go through the following jobs that have been recently advertised.

Discuss and note down the skills and competencies required for jobs in journalism, multimedia and social media.

Are there any recurring themes? What implications does this have on media graduates?

Activity

The digital media

industry


competencies

Meld Strategy

2014 Journalist

s

The digital media

industry


competencies

Meld Strategy

2014 Multim

edia

The digital media

industry


competencies

Meld Strategy

2014

Social media

Others The digital media

industry


competencies

Meld Strategy

2014

The digital media

industry


competencies

Meld Strategy

2014

What does it mean for me?

Nominate a leader in the group. Present your group’s learnings and insights.

Share

“Experience in content management systems”“Photoshop experience essential”“Understand how search engines work”“Nail the perfect tweet”

“Improve the ways the ABC presents news online”“Written and audio-visual content”“Development and provision of content and services for new media platforms and tools”

“Web writing”“Written communication via digital channels”“Support search engine optimisation principles”“Develop and maintain content rich websites”

Journalists

“Adding value and attracting readers”“Overseeing our daily newsletter”

The digital media

industry


competencies

Meld Strategy

2014

Journalists

Possessing the ability to write no longer enough.You need a suite of skills to succeed.

You are, reporter, videographer, sub, production-editor and editor You are tech savvy and keeping up with evolving digital landscape You understand terms like CMS and SEO You are a community development and social media manager You are a marketer and understand the value of personal branding

The digital media

industry


competencies

Meld Strategy

2014

The digital media

industry


competencies

Meld Strategy

2014

“You could be pitching ideas, which you will then shoot and edit yourself with no budget on to social”

Multimedia

“You will be a creative, cameraman, editor and content guru all rolled into one package”

“Able to work with a range of mediums”“Graphic design/HTML with proficient skills in Adobe Creative Suite”“Experience with Final Cut Pro will also be favourable”“Photographic and filming skills essential”“Website development… highly desirable”

“Advanced video production skills – concept, filming and editing”“Quickly producing visual and shareable content”“Advanced knowledge of best practice cross-media production techniques including new media ability“Passion for engaging audiences through social media and experience of managing communities”

You also need a suite of skills to succeed.

You are a photographer, videographer and graphic designer

You are comfortable to produce content across multiple platforms

You might even need skills in website development You are tech savvy and be comfortable to shoot with

both inexpensive and professional gear You are also a community development and social

media engagement manager, and understand the value of personal branding

The digital media

industry


competencies

Meld Strategy

2014 Multim

edia

“Content strategy across blogs, websites, social media forums”“Comprehensive understanding of social media platforms and how each is best used in different scenarios”

Social media

“Development of ROI, KPI and engagement metrics”“Development and maintenance of 12 month calendar in line with key marketing and promotional campaigns”“Identify and develop strategies to launch and maintain Tupperware’s presence on new platforms including Instagram, Pinterest, forums etc”“Providing regular and informative insights and case studies in the social media space”

The digital media

industry


competencies

Meld Strategy

2014

Social media engagement is an area of growth.Many organisations are still developing capabilities

The skills you are picking up are highly valuable You have a chance to innovate and carve out new

ground You will learn the most by being observant and keeping

abreast with developments in social media Practice what you preach, engage others online and

build a strong personal brand

Social media

The digital media

industry


competencies

Meld Strategy

2014

Think outside the box! Same skills can be applied to a variety of roles and jobs.

The digital media

industry


competencies

Meld Strategy

2014 Others

The digital media

industry


competencies

Meld Strategy

2014

What should I be getting out of my time

at Meld?

What are my goals for Semester 1, 2014?

This semester, I’m working towards ……………………………… A media-related skill or competency I’d like to get really good at is ……………………..

I’ve always had an interest in…………………………… and would really appreciate the opportunity to try it out.

Activity

The digital media

industry


competencies

Meld Strategy

2014

Explore

Equip

EngageEmpower

Excel

• Tools and platforms• Strengths and

weakness• Topics of interest• Various roles in digital

media

• Build on and widen skill sets

• Journalism, multimedia, social media

• Leadership, project management, business, entrepreneurship

• Apply skills and knowledge

• Practice, practice, practice

• Work as a team• Think and act like

media executives, entrepreneurs

• Build up a professional portfolio

• Share knowledge and skills, best practice

• Network and reach out to communities of interest

• Invite others to participate

• Build on strengths and work on weaknesses

• Improve competency• Develop specialties or

expertise• Take your skills to the next

level • Boost chances of getting

employed

Meld MagazineEditor-in-chief

Editorial

Production editor

Section editors - News, lifestyle, entertainment, sports, tech

Reporters

Multimedia editors – Photos, videos, graphics

Photographers, videographers, graphic

designers

Social media manager

Social media interns - Facebook, Twitter, Pinterest, Instagram,

LinkedIn, Tumblr

The digital media

industry


competencies

Meld Strategy

2014

To achieve that, we need to go from this…

The digital media

industry


competencies

Meld Strategy

2014

To this…

Editor-in-chief

EditorsSocial media mgrs

Multi-media editors

Videographer

Reporter

Photographer

Graphic designer

Contributor

International studentsCommunitie

s of interestInternational education stakeholders

Across all Meld platforms

Resource, guidance and training

Social media interns

Transf

era

ble

skill

s

Research and analysis

Interpersonal, oral and written communication skills

Organisation and leadership

Personal branding

Business acumen

Sp

eci

fic

skill

s

Writing, photography, videography, design and editing for the web

Content and social media strategy development across multiple platforms

Community management and social media engagement

SEO, web and social media analytics

Deliv

era

ble

s

Content strategy for semester 1 – signed off by supervising editor

Editorial calendar – two 3-month calendar or one semester-long calendar

Body of content published across Meld platforms to deadline

Input from community through contributions or social media

Ou

tcom

es

Improved learning outcomes – volunteers empowered to own and lead projects

Content and social media strategy to reach audience more effectively

Organisation is flatter, more open and grassroots driven

The digital media

industry


competencies

Meld Strategy

2014 Process Overview

Kick off

Brainstorm and team

Strategy and plan

Content and community

engagement

Measure and evaluate

1. Understand the big picture

2. Set personal development goals

3. Get to know each other

1. Express your interests

2. Form teams3. Brainstorm ideas

1. Content strategy across multiple platforms

2. Editorial calendar

3. Assign roles and agree on deadlines

1. Produce content2. Community

outreach3. Seek

contributions from community

1. Google Analytics2. Social media

measurement 3. Performance

evaluation

The digital media

industry


competencies

Meld Strategy

2014

Meetings

The digital media

industry


competencies

Meld Strategy

2014

Teaching, training

Topic Objective Date and time Venue

Content strategy

Facilitated workshop that will help participants develop a content strategy for a hyperlocal audience.

Shooting with your phone

Go on a photo/video walk around Melbourne and learn how you can create multimedia content for publication with just a smart phone in hand and the help of some great apps.

Social media strategy

Gain an overview of the tools and platforms organisations and business are using to reach audiences and figure out which ones will work best for your audience.

Graphics and other visual aids for story-telling

Find out how you can tell a story better through visual aids, from the basic graph to cool infographics, and the tools out there that you can use.

This isn’t the end but the start of an ongoing conversation!

Ask questions, provide feedback, suggest ideas or raise concerns in Meld’s team page, or email [email protected].

mailto:[email protected]

Meld Magazine Volunteer Information Session, Semester 1, 2014

Career

Transcript of Meld Magazine Volunteer Information Session, Semester 1, 2014