Mekong Moments

MEKONGMOMENTS POWERED BY ENWOKE

COLLABORATIVESTORYTELLINGFOR EVERYONE


BE PART OF YOUR OWN STORY. JOIN MEKONG MOMENTS AND UTILIZETHE POWER OF COLLABORATIVE MARKETING AND SOCIAL COMMERCE.

WHATis Mekong Moments


MARKETING CAMPAIGNAn authentic image tells your complex story in a simple way. Research has shown that visual content, such as images and videos, builds stronger connections to consumers.


1 A VISUAL CONSUMER


INCREASE IN CONVERSION RATES through Instagram-stylephotos: 25%

CLICK THROUGHRATES increasefrom 2.35% to 8%

87% of interactions of top brand posts on Facebook were with posts with photos

150%87%25% 8%

Tweets with images receive150% MORE RETWEETS

THE IMPACT OF USING AUTHENTIC USER GENERATEDIMAGERY COMPARED TO USUAL PHOTOGRAPHY

A TRAVEL INSPIRATIONAL PLATFORM

Travellers already share their stories. With Mekong Moments you can leverage the phenomenon of social media sharing and allow moments to turn into memories by enticing your visitor to connect their social content and by connecting to social influencers, such as bloggers.


2

40M

4.75B

500M

STORIES ARECONSTANTLYBEING SHARED

*NUMBER OF POSTS PER DAY

ENABLE OTHERS TO TELL YOUR STORY!

AN EXPERIENCE is an offering that provides an experience to visitors. This can be as a PLACE, EVENT, CAMPAIGN or a STORY connected to a specific location. A hotel for example constitutes several experiences, the accommodation, each restaurant and the spa are each separate and unique experiences that can be marketed to separate target groups.

STORYTELLING

NARRATIVE:Story

THE COMPONENTS OFAN AUTHENTIC STORY

PERSON:Story Teller

PLACE:Experience

VISUAL: The story teller’s

photo/video ofthe experience

MEKONGMOMENTS POWERED BY ENWOKEMEKONGMOMENTS POWERED BY ENWOKE

EXPERIENCE:WHAT IS AN

GENERATING DIRECT BUSINESS

More and more travellers are finding their information through social media and relying to peer-generated content to make their travel decisions. Mekong Moments provides a direct link to your booking channel from user generated content.

85% OF MILLENNIALS REPORTTHAT USER-GENERATED CONTENTINFLUENCES WHAT THEY BUYAND WHERE

85%

3 THROUGH SOCIAL COMMERCE


BUILDING SOCIAL MEDIA

Mekong Moments is easy to use. Any experience can sign up and run social media contests for free. Any individual can post images, which will automatically be aggregated to your personal page. Everything is done step-by-step, easy to understand

Ask us about the next Mekong Momentstraining in your region.

MARKETING CAPACITY


4

MEKONGMOMENTS POWERED BY ENWOKEMEKONGMOMENTS POWERED BY ENWOKE

5 THE GREATER MEKONG SUBREGION

Use the power of many to build powerful and sustainable campaigns in collaboration with partners. The GMS has a strong network of experiences. This creates millions of shared moments through a strong network of micro social media contests , showcasing the diversity and strong appeal of the GMS by building a cloud of content that increases the awareness of the region internationally.

The more you engage your customers and connect to other experiences, the more exposure you will get online, the more bookings you will receive in the future, and the more the region will be promoted as a result.

COLLABORATIVELY PROMOTING

CAMBODIA CHINA LAO PDR MYANMAR THAILAND VIET NAM

Using common hashtags , for example #MekongMoments, in social media in collaboration with others can become very powerful by creating content clouds, expanding your reach and making it widespread across joint followers and their friends with no boundaries to the size of the network. The larger a content cloud gets, the higher the online impact.


THE POWER OF EXPOSURE

#137PILLARS

#RAWEEKANLAYABKK

#SINOUKCOFFEE

#OCKPOKTOK #KAMPOT

#THAISMILE

#LAOS

#SIEMREAPMOMENTS

#INTERCONTINENTALBKK

#SOFITELLUANGPRABANG #BANGKOKRIVER

#ASIANTRAILS

#KAMULODGE

#LAOAIRLINES #BANGKOKTOURISM

#CHOUIFONGTEAHOUSE

#GREENDISCOVERYLAOS

#SAIGONTOURISM

#GERRITSTOUR#VESPERBAR

#DOICHAANGCOFFEE

#DOICHAANGCOFFEE#AIRASIA

#AMAZINGTHAILAND #MEKONGMOMENTS

6

INCREASEDENGAGEMENT

MORE SHAREDMOMENTS

MORE BUSINESSEXPOSURE

MORETRAFFIC

HIGHERRELEVANCE

WHYMekong Moments


We are a public-private partnership collaborating with the six governments through MTCO and with development organisations creating a support structure for local businesses.

Mekong Moments has a curriculum of trainings on various topics, which are conducted in collaboration with partners to increase knowledge transfer in the region as well as build capacity on all levels.

Businesses also have access to an extensive online resource centre providing answers and support as well as giving access to promotional materials. In addition, they have access to partner services and products through the business interface.

AN ACTIVE PARTNER TO THE INDUSTRYI

OUR GOAL IS TO BUILD CAPACITY FOR THE TRAVEL INDUSTRY IN THE GMS.MEKONG MOMENTS IS ACCESSIBLE TOEVERYONE, EXPERIENCES OF ALL SIZESAND SHAPES FROM INDIVIDUAL TOURGUIDES TO INTERNATIONAL HOTEL CHAINS.

Jens Thraenhart,Executive DirectorMekong Tourism Coordinating Office


IIWe encourage and allow partnerships between businesses for a greater impact of their campaigns through a higher exposure by reaching wider groups of audiences.

Mekong Moments allows any experience to be connected to others or grouped with others under a common campaign, brand, and affiliation.

IT’S COLLABORATIVE


III

Participation at Mekong Moments is FREE as long as a campaign is actively run.

THERE ARE NO BARRIERS


TO PARTICIPATE


IV

Our technology help to drive social commerce engage audiences and create a cloud of authentic user generated content that promotes destinations, businesses, and organisations. Social CRM provide valuable consumer insights. Powerful combination of data and content creating inspirational storytelling.

IT SETS TRENDS


V

Mekong Moments provides a unique level of customization options to experience and group pages. You have total control of the content that will be published as well as the branding and the location.

Image boards can be posted on any website.

Ability to use the experience page as your own homepage by connecting your URL and applying your own branding.

YOU CAN MAKE ITYOUR OWN


HOWdo I participate?


Create a user and business profile on MekongMoments.com, following the easy step-by-step instructions. You can later invite other users to your business profile and assign user roles to them.

At the same time, you can setup your experiences following the easy step-by-step instructions. You can choose between a free Bronze experiences to fully customized Gold Experiences.

If at any time you require support, book our setup service to have it done for you.

Determine, which hashtag is best for your campaign. We recommend using your Instagram # for the first campaign. Afterwards, follow the easy step-by-step instructions to complete the campaign set-up.

This includes setting a campaign image and poster, campaign types, duration and mechanics.

The campaign will afterwards be visible in the offers page of Mekong Moments.

If you require creative or setup support, feel free to book our services to create a stunning campaign.

A successful campaign requires customer engagement. Download and print marketing materials from your business user page, ask us to create custom collateral or a custom Mekong Moments video for your campaign, use social media channels to promote your campaign.

Check the reporting on your Mekong Moments business page frequently and adjust your customer engagement strategy accordingly.

Mekong Moments step-by-stepsign-up process

CREATEA CAMPAIGN

ENGAGEYOUR CUSTOMERS

MONITORAND ADJUST

SETYOURSELF UP

Mekong Moments campaignimage board

Customized collateral Business Reporting backend

DRIVESALES$

FEATURES


Your experience will be pinned on the main Mekong Moments map and will be searchable on the platform

MEKONG MOMENTS MAP LISTING

The Moments board shows the aggregated social media images from your campaigns. You are able to control the image via the business backend.

MOMENTS BOARD ON EXPERIENCE PAGE

Create and run as many campaigns as you wish.UNLIMITED CAMPAIGNS AND OFFERS

Your campaigns and offers will be listed on the Mekong Moments offers pageLISTING OF CAMPAIGNS AND OFFERS

Make yourself easier searchable by showcasing your features from accepting credit cards to offering pet friendly rooms.

SHOW YOUR FEATURES ON YOUR EXPERIENCE PAGE

Showcase your certified affiliations and your group membership to appeal to special target groups

SHOW YOUR AFFILIATIONS

Create a map of experiences on your Mekong Moments experience page (permission for two-way connection required)

CONNECT WITH EXTERNAL EXPERIENCES

Promote your events on Mekong Moments. Collect event images to the Moment board on the events page.

UNLIMITED EVENT PAGES

Feature your experiences, events and offer on the Mekong Moments map and listings pages with a targeted boost.

AVAILABILITY TO SHOWCASE EXPERIENCES, EVENTS AND OFFERS

Download marketing materials, request customized collateral, book creative and other support. Register for a training.

BUSINESS RESOURCES AND SUPPORT

MekongMoments will connect you to partner services of trusted business service providers, from photographers to booking engines.

ACCESS TO PARTNER SERVICES

Make your MekongMoments experience page your own by placing your own logo and applying your corporate colours. Removal of Mekong Moments watermark.

OWN BRANDING

Have a choice to templates for your experience. The template are customized to meet various requirements, e.g. hotels, restaurants, etc.

CHOICES TO CUSTOMIZE WEBSITE

Make your experience page your own by connecting it to your URL.OWN URL

Make direct bookings easier by integration your booking engine. BOOKING ENGINE INTEGRATION

WITH ACTIVECAMPAIGN

Have access to your personal customer service agent.GOLD SUPPORT

SET-UP FEE (ONE-TIME) $60.00

$10.00

$5.00

$250.00

$50.00

$25.00

$1,500.00

$300.00

$150.00

MONTHLY FEES (MONTHLY PAYMENT)

MONTHLY FEES (ANNUAL PAYMENT)

Showcase your own experiences on each other’s pages.CONNECT INTERNAL EXPERIENCES

Showcase your offers and campaign on your own page to your own customers.SHOW OFFERS AND CAMPAIGNS ON YOUR PAGE

In addition, to showing your event on the main page, add an event calendar page to your experience.

EVENT CALENDAR

Add an image gallery to your page to showcase your professional imagery.IMAGE GALLERY

Make your content and main images available to interested parties all over the world.

SYNDICATION AVAILABLE (UNDER DEVELOPMENT)

Generate an embed code your moments boards with various customization options and include it in any other media such as websites, LED screens, event projector screens, etc.

EMBED CODE FOR MOMENTS BOARD

MEKONGMOMENTS EXPERIENCE PAGEFEATURE

BRONZE SILVER GOLD

(Branded) (Full API)

(Advanced)REPORTING TOOLS

INCLUSION OF AN UNLIMITED NUMBER OF EXPERIENCES

Create a map of experiences on your Mekong Moments experience page (permission for two-way connection required)

CONNECT WITH YOUR EXPERIENCES

Generate an embed code your moments boards with various customization options and include it in any other media such as websites, LED screens, event projector screens, etc.

EMBED CODE FOR MOMENTS BOARD

Make your Mekong Moments group page your own by placing your own logo and applying your corporate colours.

OWN BRANDING

Show all your connected experiences on a custom map page. All experiences are searchable and can be browsed by category, location, features, etc.

CUSTOM MAP PAGE

Show all your connected experiences on a custom map page. All experiences are searchable and can be browsed by category, location, features, etc.

CUSTOM OFFERS AND CAMPAIGNS PAGE

Showcase your events and your experiences’ evebts on your own page to your own customers. Event can be searched and browsed.

CUSTOM EVENTS PAGE

Publish your stories on your own stories page.CUSTOM STORIES PAGE

Have a choice to templates for your group site.CHOICES TO CUSTOMIZE WEBSITE

Make direct bookings easier by integration your booking engine. BOOKING ENGINE INTEGRATION

SET-UP FEE (ONE-TIME)

MONTHLY FEES (MONTHLY PAYMENT)

MONTHLY FEES (ANNUAL PAYMENT)

Make your group page your own by connecting it to your URL.

OWN URL

Have access to your personal customer service agent.

GOLD SUPPORT

The Moments board shows the aggregated social media images from your experiences. You are able to control the image via the business backend.

MOMENTS BOARD ON GROUP PAGE

MEKONG MOMENTS GROUP PAGEGROUPPAGE

EXPERIENCEPAGE FEATURES

BRONZE SILVER GOLD

Access to FAQ and support page

Download standard marketing materials

Customized marketing materials (per item)

Customized MekongMoments video

Set-up support (per bronze experience)

Training Materials

Boosting of Experience, Offers, Campaigns and Events

Boosting of favourite Moments

BUSINESS SUPPORT

10 -24 Experiences

25 -49 Experiences

50 -74 Experiences

75 -99 Experiences

More than 100 experiences

NUMBER OF EXPERIENCES DISCOUNT

(Branded) (Full API)

$150.00

FREE

FREE

FREE

FROM $0.20 (PER DAY)

5%

10%

15%

25%

35%

FROM $0.10 (PER DAY)

$150.00

$450.00

$60.00

$100.00

$50.00

$350.00

$300.00

$150.00

$1,500.00

$1,000.00

$500.00

FREE

www.MekongMoments.com

IN PARTNERSHIP WITH

CAMBODIA PR CHINA LAO PDR MYANMAR THAILAND VIET NAM| | | | |

SUPPORT


FLYERS

VIDEOS

STICKERS & BADGES

POSTER & STANDEES


EXPERIENCE SET-UP &CAMPAIGN CREATION

TRAININGS & HELP DESK

CREATION OF PRIVATE LABEL PLATFORM - POWERED BY “ENWOKE”

Mekong Moments

Business

Transcript of Mekong Moments