SWOT Analysis

Strengths

Leading manufacturer of high quality edible oils, vanaspati, bakery fats and soya foods.

Wide and extensive distribution network with 6.80 Lakh retail stores, 110 Company depots, 3300 distributors and a sales force of 300personnel.

Highest exporter of Soyabean meal and lecithin

16 factories for the production of oil across India

Mehta Soy enjoys a 21% share of the Indian edible/non-edible oil industry

Raw material is directly transferred to strategically located plants using pipelines.

Weakness

No control on raw material prices as product is agro based and imported.

Limited brand awareness compared to some other brands

Opportunities

The edible oil industry in the country is likely to grow from 18 million tons to 22 million tons (MT) by 2015, including 50% growth in packed oils segment, in view of the awareness and youth preference,

Strengthening industry portfolio with other healthy additions

Control price fluctuations

Expansion into premium segments and global markets

Tie- up with restaurants and hotel chains

Threats

Rupee depreciation against world currencies has negatively impacted the oil import trade forcing small timers closing their shop.

Food regulation by Government

Regulation and control by other authorities like NGO’s

Entry of more domestic and international players