M E G A N P A R KDesigner

Los Angeles, CA

meganpark94@gmail.com(818) 912-0372

Springfest, USCEvent Brand materials (print and digital media), outdoor signage

Springfest is the largest on-campus annual music festival at the University of Southern California. I was asked to create print and digital collateral to promote this show. All illustrations are original and digitally drawn.

U S C C O N C E R T S C O M M I T T E E P R E S E N T S

D I P L OX A m b a s s a d o r s

N E W P O L I T I C S

Daylight Background Poster Series Illustration Details

Facebook Banner

Poster Design

Speaker poster for Brandon Stanton of Humans of New York. Original print and

digital marketing for this event.

An exploration of hand-crafted typography and photography for Jeffrey

Cain’s Advanced Design course.

A visual love letter to NPR Radiolab’s Season 6 episode “Falling.”

Spark SCBrand development, Logo Design, Web Design, Print DesignSpark SC is an entrepreneurial student organization at the University of Southern California. Student-motivated, cross-disciplinary entrepreneurship had not yet been addressed or branded at USC. What began as a logo design evolved into a fully equipped visual brand for print, web, and social media. With new campus initiatives such as Hack Nights and a pitch competition (1000 Pitches) I was challenged to build cohesive imagery for students and our sponsors.

Logo Design

Web Design Branding

PITCH COMPETITION

EACH STUDENT HAS A CHANCETO WIN $1000 FOR THEIR IDEAS.

WE’VE REACHED 500 PITCHES!

Now that we’re halfway, here are a few reminders:

Each student has 3 opportunities to pitch (3 chances to win $1000)

We host pitch booths for live pitches around campus every week with FREE SHIRTS + FOOD like

PIEPOPSICLESPOPCORN

and PIZZA

Leave the “Name your Organization” section blankwhen uploading your own pitch on 1000pitches.com

HELP US GET TO 1000.

Spark SC Event Branding - 1000 Pitches

1 2 p m

A P R I L 5m c c a r t h y q u a d

T Y G AX A m b a s s a d o r s

s I R S L YN E W P O L I T I C S

N I G H T R I O T S B R E A C H T H E S U M M I T

D A L E

V I C M E N S A & O V E R D O ZG E A R F E S T p r e s e n t s :

w i t h G N A S H L E O ( i V o i c e w i n n e r )

S O C I A L M E D I A

Logo Design

Trillest Media, a social media startup based in Los Angeles.

A modern redesign of the monogram for the USC chapter of Alpha Tau Omega.

A personal logo for musician Kevin Olusola of Pentatonix.

Every semester, the “New Media for Social Change” course in the USC Media Arts and Practice program designs 8-10 workshops for various non-profit organizations in the greater Los Angeles area. Seeking to present and distribute these workshops on a wider scale, I pitched to and collaborated with the program directors to design a printable, editable template for student groups developing their workshops.

In contrast to the original static form, this toolkit offers instructions and compartments for the working groups to design their workshops around. The toolkit promotes marginal-izing of time, awareness of issues, and enhances the presentation of the workshop for the facilitators. At the end of the semester, students throw the workshops they had created for groups of 20-40 people.

Use this toolkit as a guide to designing and articulating your workshop. Through separating topics, addressing the facilitators’ process, and tracking progress, your workshop can be distributed within your partner organization.

BY ANY MEDIA NECESSARY:

WORKSHOPTOOLKIT

The workshop reflects ongoing efforts by USC’s Media, Activism & Participatory Politics (MAPP) Project to integrate peer-based learning, popular culture, and media production into civic learning pathways.

How can we improve the design and facilitation of these workshops? How can we more efficiently distribute and produce workshops for the organizations we are designing for?

O

COVER: CONTEXT

Use these cards to provide more context to the issues, policies, and stories that emerge from the topic being engaged with in your workshop Think of this as your “Mission Statement” for the session.

Take this opportunity to be objective about the issues that your organization focuses on. Inform the participants of both the quantitative and qualitative impact this issue has on society. Think of this as the introduction into the workshop. If you can predetermine your audience (and assess based off age, involvement, and size), tailor this section to suit their needs. Are the participants completely distant from the subject of the workshop? Print and distribute these cards to each group/table. Familiar audience? Offer a verbal introduction.

Don’t be afraid to offer your personal stories as well. Storytelling is a powerful tool in engaging an audience with a certain cause.

HI I’M

AND I AM A

HI I’M

AND I AM A

HI I’M

AND I AM A

HI I’M

AND I AM A

NAME TAGS

CONTEXT CARDS

GOALS:

Distribute these name tags amongst your participants and facilitators. This serves as an introductory stepinto looking at identities, self-reflection, and overall breaking the ice.

FACILITATOR NOTES:

5-10 min

WATCH OUT:

PURPOSE:

Use this area to note additional instructions for the facilitator. Remind the facilitator of their roles and tips for efficiency or impact.

Use this section to warn about potentially unproductive or harmful practices in this activity. Any specific challenges can be described here. Reference the House Rules sheet.

Breaking barriers

[SECTION NAME] Icebreaker

[ACTIVITY NAME]This is the opportunity for you and your participants get to know each other. Describe the activity and steps the facilitator needs to take to give the icebreaker. Any extra materials needed (e.g. name cards, context clues) will be marked with the same icon on the top right corner.

Describe Step 1 Describe Step 2 Describe Step 3

step 1

step 2

step 3

FACILITATOR NOTES:

5-10 min

WATCH OUT:

PURPOSE:

Use this area to note additional instructions for the facilitator. Remind the facilitator of their roles and tips for efficiency or impact.

Use this section to warn about potentially unproductive or harmful practices in this activity. Any specific challenges can be described here. Reference the House Rules sheet.

Breaking barriers

[SECTION NAME] Icebreaker

[ACTIVITY NAME]This is the opportunity for you and your participants get to know each other. Describe the activity and steps the facilitator needs to take to give the icebreaker. Any extra materials needed (e.g. name cards, context clues) will be marked with the same icon on the top right corner.

Describe Step 1 Describe Step 2 Describe Step 3

step 1

step 2

step 3

ACTIVITY CARDSEach activity enlisted in your workshop (Icebreakers, Group Discussions, Reflection) should berepresented through the activity cards. This breaks down the workshop’s smaller goals, and maintainsthe timeline. Print as many as necessary.

New Media for Social Change - Curriculum Redesign PitchThis toolkit is currently being implemented for future semesters of this course; a printable document is being developed on the USC Media Arts and Practice website.

ENVIRONMENTAL STUDENT ASSEMBLYENVIRONMENTAL STUDENT ASSEMBLY

Earth MonthLogo Design, Print and social media campaignStudent leaders of USC gathered to promote a cohesive Earth Month campaign that highlighted and created events that promoted sustainable and green practices. The Earth Month 2014 campaign was the first of its kind at USC, and I focused on our immersion within the Hollywood hills as a visual focal point. Stickers, social media, and calendars were created based off of the logo.

Logo Design Logo Usage