Megan Hoyt: Visual Media Portfolio

PortfolioMegan Hoyt

ContactMegan Hoyt

12 W 2nd SRexburg, ID 83440

951.219.7230

[email protected]

ContentsLogos

Stationary Webpage

Brochure

Montage

Photodesign

Flier

Event Ad

Date: June 7, 2015

Instructor: Joel Judkins

Course: Visual Media

Description: Color, gray scale, and white on color logo for Crane Paper Company

Programs: Adobe Illustrator

Process: Paper cranes have been a symbol for me throughout my life so when I started this project I folded one up for inspiration. I used pictures of the folded up paper crane as a template in Adobe Illustrator. I used the pen tool and drew out separate shapes that all worked together to create a geometric paper crane. Using the eye drop tool and others within Illustrator, I added color and text. It took a lot of playing around and experimenting to finally get my logo to a place where I felt like it was ready to be submitted.

Objectives: My goal was to portray the fictional paper company, Crane Paper Co., as professional, reliable, and elegant.

Logos

Date: June 14, 2015



Description: Professional stationery for a fictional company using a personally created logo.

Programs: Adobe Illustrator and Adobe InDesign

Process: I created the logo using Adobe Illustrator. I used the pen tool to create the shapes that make up the crane (for further descriptive process, see previous project). After I created the logo I copied and pasted it into Adobe InDesign to create the stationery. I used the shape tool to create the orange bar across the top and used the direct selection tool to fit the shapes evenly around the crane. I used the type tool to add my contact information and align it with the logo.


Stationary

Date: June 14, 2015



Description: Professional business card using a personally created logo.Programs: Adobe Illustrator

Process: I created the logo using Adobe Illustrator. I used the pen tool to create the shapes that make the crane. After I created the logo I copied and pasted it into Adobe InDesign to create business card and the stationery you see above. I placed the crane logo on both sides of the business card but I made it larger on the back of the card. I also used Adobe Illustrator to change the logo on the back to white. I used the eyedropper tool to match the colors with my stationary. I then used the type tool to place the contact information and i found the social media icons online.


Business Card

Date: June 28, 2015



Description: A basic website designed using HTML and CSS.

Programs: Text Wrangler

Process: I used Text Wrangler to as a plain text editor to code this website. I coded the HTML first.. I was able to enter the basic tags that I needed for the HTML and then I linked my HTML document to a CSS template available online. I was able to play around with the padding of the headings, my logo, and the body to line them up how I wanted. I used Adobe illustrator to find the numbers for the colors I wanted to use my website and matched them to my logo. I also used illustrator to create a simple pattern for my background and inserted that. I changed the fonts to match the logo more closely as well and thickened the border of the page.


Webpage

Date: July 11, 2015



Description: Professional, color brochure for a fictional nature rehabilitation company

Programs: Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

Process: First I made a really rough cut out and sketch of what I wanted my brochure to look like. Then I figured out the necessary measurements and created the art board on InDesign. I had to create shapes in black where I would want to cut after it was printed. Once I had the general shape down, I used a logo I had designed in Illustrator and placed it on the front. I had to cut it in half and line it up on the separate sides since the front is made of two pieces that meet diagonally. I got images from the Internet and placed one as the background for the whole inside and lightened the opacity. I clipped out a silhouette using Adobe Photoshop and placed it on another image of a sunset and then I inserted my text. I wrapped the text around the silhouette on the back of the brochure. I inserted my body copy on the inside and text wrapped it to the shapes I would cut out when it was printed.

Objectives: My goal was to create a brochure that looked inviting as well as professional. I also wanted the brochure to effectively inform its audience of the purpose of the company and persuade them to get involved.

Brochure

Date: May 31, 2015



Description: An inspirational poster and quote.

Programs: Adobe Illustrator

Process: I found the original picture of the woman on the Internet and I edited it (using the cloning tool in Photoshop) to remove some extra hairs under the eyebrows that were distracting. I also used Photoshops masking tool to edit a picture of stars into the eye of the woman. I used the paintbrush to darken the pupil so that you could see it a little more through the stars. I also created a text box to add in the quote and then used the eyedropper tool to match the color with the eye.

Objectives: My goal was to create a simple, inspirational poster that would cause people to stop and think.

Montage

Date: May 24, 2015



Description: Color flier, designed to look like a musicians album cover.

Programs: Adobe Photoshop

Process: I used a 7D DSLR camera to shoot the photo and then adjusted the vibrancy, brightness, saturation, and sharpness in Photoshop. I also used Photoshop color selection to change the color of his shirt to teal. I then used Photoshop to add the text, design elements, and color scheme details.

Objectives: Create an album cover for an acoustic, folk or bluegrass type album. The intent was for the album to appeal to people who listen to these types of music.

Photo Design

Date: May 10, 2015



Description: Gray scale flier to promote a graduate leadership conference.

Programs: Adobe InDesign and Adobe Photoshop

Process: I was given the logo, image, and text for this flier. I began by sketching a few ideas for the layout of the flier after considering the message that I wanted to send. I chose the sketch that I felt had turned out the best and had the best chance of attracting the attention of the audience. I then used Adobe InDesign to create the flier, using different shades of gray to create a smooth flow from the top of the page to the bottom. I used the shape tool to create repetition with the circles and wrapped the text to each circle. I used Photoshop to lighten the logo that I was given so that it didnt detract attention from the title.

Objectives: My goal was to attract the attention of recent graduates and cause them to want to attend the conference. I wanted to give a professional look that said the conference would be very beneficial, while also showing that it would be enjoyable and worth attending.

Flier

Date: May 16, 2015



Description: A full bleed fundraiser event flier in color.

Programs: Microsoft Word

Process: I arranged pieces of cloth on a scanner and then scanned it into the computer in the form of a jpeg. I then inserted this picture into word as my background. Then I used word to add a title and also body copy with a text box. I inserted a shape, and adjusted the color and transparency to create contrast so that the text was easier to read.

Objectives: To create a flier to attract attention to a local fundraiser.

Event Ad

Megan Hoyt: Visual Media Portfolio

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