Meetopolis 2012 - Level 1 - Social media & community management for meetings & events (level 1) -...

Social Media for meetings & events

why, optimize network & messages

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Gerrit HeijkoopHow Can I Be Social (HCIBS)

Twitter: @HCIBS

Facebook: /HCIBS



Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

3.500

500


20


Lessons #Haren1. Power of networks2. User generated content3. Access to mass media4. Community takes action

Where do you stand?

“I find myself quitea good networker”

AgreeDisagree


Social Media explainedTwitterFacebookFoursquareInstagramYoutubeLinkedinPinterestLast FMGoogle+

I’m eating a donutI like donutsThis is where I eat donutsLook at my donut!Watch me eating my donutMy skills include donut eatingA collection of the best donut picturesNow listening to “Donuts”I’m a Google employee who eats donuts



Statistics Belgium

: 0,9 million

: 1.1 million

: 4.8 million (46,5% of population)


Key ideas1. #learning2. #communication3. #attitude4. #relevance


#learning


“Anything that is

invented after your 35th,

feels as against the natural

order of the world.”

Credits: @lykle


“Anything that is invented

between your 15th and 35th feels

as new and exciting and will play

an important role in your

professional career.”Credits: @lykle


“Everything that already

exists when you are born,

feels like normal and is a

regular part of the world

around you.”Credits: @lykle


why


Social Media = Communication

… » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …


“What is the impact of Social Media on

our communication?”

The impact of Social Media on our communication


“With Social Mediait takes less effort

to reach more people”

HCIBS social media solutions


Key ideas #learning #communication3. #attitude4. #relevance


fundamental difference

HCIBS social media solutions

fundamental difference:

AIDA still exists…


Attention Interest Desire Action Share

Capital vs Relations

Bought mediaAdvertisingCommercialsFlyers & PostersDirect mailings

Earned mediaTweetsShares & LikesPhoto & videoForwarded e-mails



“How can you activate

your network?”


#daretogive

Exercisethe power of networks



“How can I …


#reflectionthe power ofnetworks


how


Video link:http://bit.ly/KLMSurpriseVideo

http://bit.ly/KLMSurpriseVideo

http://bit.ly/KLMSurpriseVideo


#daretogive


1. Authenticity2. Friends & family3. Employees & colleagues4. Partners & suppliers5. Clients6. Rest of the world


Key ideas #learning #communication #attitude4. #relevance


Video link:http://bit.ly/ChooseYourWordsWisely

http://bit.ly/ChooseYourWordsWisely

http://bit.ly/ChooseYourWordsWisely


LearnLoveLaughLocation

5×L


Key ideas #learning #communication #attitude #relevance


#reflectionapplying toyour own context


Before I go …


Level 2 session after lunch:1. Social Networking Strategy2. How to measure ROI3. How to determine what & what not


Do you know someone who needs some help with …

… event technology… Social Media… a speaker about those topics?

Gerrit HeijkoopPartner HCIBSWant to receive these slides?Leave me your businesscard and I will e-mail you the link!

@gheijkoop or @hcibs


Social Media for meetings & events

why, optimize network & messages


Meetopolis 2012 - Level 1 - Social media & community management for meetings & events (level 1) -...

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