Meeting of State IEC Nodal Officers for MGNREGA

14 March 2014

Analysis of State IEC Plans (’13 -’15)

Overall observations and recommendations

The Flow

• Decision taken in 5-6th Dec 2013

• IEC Action Plans: a few observations

• Way ahead

Decisions taken on 5-6th Dec 2013

5-6th Dec. Meeting

• Customisation of IEC strategy & plans • Define stakeholder-wise target output and outcomes • Focus on activities requiring inter-personal

communication (IPC) – to bring in changes in the attitudes and practices.

• IEC & Rozgar Divas• Plan to include, in a tabular form,

– the proposed activities, key messages, IEC tools, specifications, frequency/no. of units, budget line etc.

– month-wise/quarterly implementation plan for each of the IEC activities

5-6th Dec. Meeting

• IEC materials – attractive, appealing, clear, precise, easy to

disseminate and cost-effective. – revisit the existing IEC/training tools and

materials.

• Development of key messages– Precise, specific, scientific, clear, relevant and

standardised

• Nomination of a State nodal officer

IEC Action Plans

IEC Plan: Submission Status

Submitted (24) Yet to submit

A & N Islands, AP, Assam,

BH, Chhattisgarh, Gujarat,

HR, J & K, JH, KNK, Kerala,

MP, MH, Manipur,

Meghalaya, Mizoram,

Punjab, RAJ, Sikkim ,

Tripura, UP, WB, OR, TN

Goa, UK, HP, Arunachal

Pr., Nagaland, D & N

Haveli, D & Diu,

Lakshadweep,

Puducherry

Analysis of IEC PlansIndicator States

Customization with GoI’s IEC Strategy and Plan (16)

AP, Sikkim, MH, BH, Kerala, Punjab, UP, WB, A & N Islands, Assam, HR, Gujarat, TN, OR, Chhattisgarh, J & K

Key Messages (5) Sikkim, Kerala, UP, A & N Islands, Assam

Key messages aligned with IEC tools (5)

Sikkim, Kerala, UP, A & N Islands, Assam

Identification of effective IEC tools and their specification (2)

Punjab, Assam

Analysis of IEC Plans

Indicator States

Budget with IEC components (15) Meghalaya, Manipur, AP, JH, MP, MH, BH, Sikkim, Kerala, Punjab, UP, WB, Assam, A & N Islands, HR

Monthly/Quarterly Implementation plan (7)

AP, JH, MH, Sikkim, Punjab, UP, WB

Explanatory Note on IEC activities, tools, target groups, objective of IEC intervention etc. (6)

Manipur, AP, Sikkim, Kerala, WB, Assam

Nodal Officer Nominated

Nominated States (11)

• Bihar, Sikkim, Maharashtra, Punjab, Tripura, AP, Rajasthan, Jharkhand, Manipur, Mizoram, UP

Not nominated (13)

• West Bengal, Karnataka, Kerala, Meghalaya, Andaman,Haryana, Chhattisgarh, Odisha, Tamil Nadu, Assam, Gujarat, J&K, Madhya Pradesh

Focus on IPC

IPC related tools (17)

• Bihar, Sikkim, West Bengal, Karnataka, Tripura, Rajasthan, Jharkhand, MP, Manipur, Sikkim, Kerala, UP, Andaman, Assam, Haryana, Odisha, Mizoram

No IPC attempts (7)

• Maharashtra, Punjab, Andhra, Jharkhand, Meghalaya, Punjab (?),Tamil Nadu

Rozgar Divas Aligned with IEC Plan

Aligned (1) ?

• Odisha (Rozgar Mela?)

Not aligned (23)• (Andaman and Nicobar,

Andhra Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Haryana, Jammu and Kashmir, Jharkhand, Karnataka , Kerala, Madhya Pradesh , Maharashtra, Manipur, Meghalaya, Mizoram, Punjab, Rajasthan, Sikkim , Tripura, UP, W Bengal, Tamil Nadu)

Way ahead

Way Ahead

• States who have submitted plan– Rework and revise the plan as per Ministry’s

observations/suggestions• States who are yet to submit plan

– Incorporate suggestions in to the plans and submit• MoRD

– Examine the remaining plans (9 + )

Thank you