Meet the rest of our team - Tourism · • Attractive (not a stag/hen weekend break) •...
Transcript of Meet the rest of our team - Tourism · • Attractive (not a stag/hen weekend break) •...
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Meet the rest of our team:
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2013 Tourism figures:
In 12 months May 2012/2013 overseas visits up by 1% approx.56m
Expenditure rose by 4%
Quarterly change from a year earlier in visits abroad by UK residents
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2013 Tourism figures first quarter 2013:
• Visits abroad by UK residents Q1, 2013 static at 10.3 million • Leisure continues to be the main reason for UK visits abroad, +1% = 5.8m holiday visits • Visits to Europe increased by 2% • Number nights spent abroad down 1.1% compared with Q1 2012 • Expenditure increased by 3.2% to £6.1 billion • Spending in Europe increased by 4%
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2013 UK visits to Lithuania: . Up 21% 2nd quarter, . Reaching 19,800 in total . 6th place in overseas tourism rankings, 5th Germany, 1 to 4th places neighbours . Total British visitors in 2012 65,600 / 37,800 in tourism accommodation 2014 Forecast:
•UK visits to EU destinations are expected to increase by 4.0% in 2014 and 4.6% in 2015 • UK figures to Lithuania expected to exceed the growth figures of the rest of the EU. :
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STRENGTHS
• Accessible:2hr flight time
Regional airport departures 3 airlines inc. 2 low cost carriers
• Affordable, 4.04 Litas = £1 GBP / not in Euro • Attractive (not a stag/hen weekend break) • Historical, cultural and traditional • The ‘unexplored’ Baltics • Conservative, sustainable tourism development approach • Beach, spa, soft adventure - more than a city break • English widely spoken • Proactive and supportive Embassy • Large number of Lithuanians in the UK
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WEAKNESSES
• Only low cost airlines, no national airlines • Less well known • Distance between Vilnius and coast • Misconception of attractiveness • Unknown gastronomy • Unknown history and culture
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Q2. Have you visited Lithuania and/or its capital city Vilnius in the past? 1,485 UK
respondents
52% of respondents
perceive Lithuania
as a city break
21% a beach holiday
28% as a Baltic Tour
67% are on
facebook/26%
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57% female
50% between 35 and 54 yrs old
25% 25 to 34 yrs
20% 55 yrs+
5% 16 to 24 yrs
51% in management
24% unemployed (retired or non-working spouses)
86% haven't visited the other Baltic States and only
10% had visited Poland
Profile of past visitors to Lithuania from the UK
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Achievements so far and forthcoming projects…..
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6000 travel agents
1500+ homeworkers
250 tour operators
2 multiples Tui v Thomas Cook
Advantage Travel
Worldchoice
AITO, ABTA, Tourism Society, ITT
10% increase in tour operators programming
Lithuania as a stand alone destination
UK Leisure Travel Trade
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Sponsoring the Responsible Tourism Awards 2013, Best Photographic Entry
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Most recently the PR team have secured Lithuania a nomination for ‘Best Destination’ at the Responsible Tourism Awards
•Regular press releases &
news
•Seminars and meetings
•Feature / Editorial Ideas
•ANTOR Membership, ANTOR
Meets BGTW & Meets the
Media
•Press Monitoring
•Social Media & Blog
Networking
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Food & Travel Media Visit – 8 page feature on Lithuania worth £40,000 AVE and reaching 79,000 readers The Sun Media Visit -Double page, £50,000 reaching 2,2m readers
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Negotiations with high profile media publications targeting both the travel trade and consumer titles.
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Prizes: •City Breaks •Lithuanian Beer •Martynas CD’s
Aims: •Increased awareness •Driving traffic to the website
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World Travel Market 2013 – Media and Trade focus
Tourism Society Workshop and Tour 2014
Online Travel Training Launch Night
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Fam and press trip hosting
Good rates/special offers for tour operators and leisure groups
Attend WTM
Participate in the UK events
How can you get involved?
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Contact Us! Follow us!
Lithuanian Tourism Office in the UK
Tel: 020 8877 4516 Fax: 020 8874 4219
Email: [email protected]
Website: www.lithuania.travel/uk
‘Lithuanian Tourism Office in the UK’
@visitLithuania