Recruitment in baltics
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Transcript of Recruitment in baltics
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Recruitment in the BalticsGreat Students from Small EU Countries
Presenters:Eha Teder, Tallinn, Estonia
Una Lukjanova, Riga. LatviaZaneta Savickiene, Vilnius, Lithuania
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WHY TO RECRUIT IN THE BALTICS?
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WHY TO RECRUIT IN THE BALTICS?• High quality and strong traditions of state
secondary education• High positions in the PISA results (2012):
Europe & Eurasia Regional ForumTbilisi, Georgia, September 22-24, 2014
Math Reading Sciences 430440450460470480490500510520530
521
501
528
482 484 494
477 468
491496 493501 Estonia
Latvia Lithuania OECD avr.
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WHY TO RECRUIT IN THE BALTICS?
• Long traditions and quality of higher education
20201200 1579 1632 18621636
Vilnius University Tartu University Riga Technical University
Harvard University
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WHY TO RECRUIT IN THE BALTICS?
• Very good level of English– By ETS, TOEFL iBT scores in 2013:
93 86 90
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WHY TO RECRUIT IN THE BALTICS?• Funding available for studies abroad
– Fulbright and BAFF scholarships– National scholarships
• Estonia: Archimedes Foundation, Young Scholar Fellowship, National Cultural Fund, Estonian Student Fund
• Lithuania: Research Council of Lithuania, The Lithuanian Foundation, The Kazickas Family Foundation
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Number of students in tertiary education by Eurostat
Outward mobile students in absolute numbers by Eurostat
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STUDENTS MOBILITY
Baltic Students in the USA by IIE
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STUDENT DECISION MAKING STRATEGIES
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Meet Armands• Studies Sports Management at Grand Canyon
University• Came to EducationUSA Center at the beginning of
grade 11
Deciding factors for studies in the USA: Better training for Mixed Martial Arts (MMA)
Deciding factors for university:MMA club and total costs
Funding: family and a scholarship
• Participated in many EducationUSA events
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Meet Mikus• Studies Business at New York University
• Came to EducationUSA Center at the beginning of grade 10
• Participated in several EducationUSA events
Deciding factors for studies in the USA: Quality of education
Deciding factors for university:location and need based financial aid
Funding: 40 000$ financial aid
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• Latvians, Estonians, Lithuanians
HOW STUDENTS MAKE DECISIONS?
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• Russian speakings students and parents
HOW STUDENTS MAKE DECISIONS?
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DECISION MAP
UKRussiaDenmarkGermanyNetherlandsUnited StatesPolandFranceFinlandSweden
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HOW TO HELP A STUDENT TO DECIDE
• Start early: grade 9• Wide choice of majors• Why USA is the best place to study this particular major?• Scholarships / financial aid• In-person communication / alumni• Cooperation with EducationUSA ( if we know, they know)
Questions students ask:How much do I have to pay? Any scholarships?Study loans for international studentsHow far from home?RankingsJob opportunities / internships
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THE MOST POPULAR AREAS OF STUDY
• Social sciences • IT and other engineering • Business and Law
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RECRUITMENT STRATEGIES:WHAT? HOW? WHY?
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WORKS WELL
• Fairs, school visits, outreach• Alumni• MOOC’s • Combined meetings virtual / on site• SKYPE meetings
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WORKS WELL• Exchange programs between the Baltic and US
universities• Academic cooperation between universities
– Bilateral agreements• Baltic's as Study Abroad destination (students
ambassadors) – Kent State in Tallinn Tech:
http://www.datelinebaltics.org/
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INSTITUTIONAL COOPERATION
• Joint or double degree programs • Academic/research collaboration• Both ways scholars/academic staff exchange
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Case study: Riga Business School and University at Buffalo School of Management• Dual degree: 3 years in Latvia + 1 year in the
USA
• Very attractive for local students and students from Commonwealth of Independent States (CIS)
• Lower total costs • Selective, 150 students
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Case study: Tallinn Technical University and Salisbury University, Maryland
• BS and MS in Cyber security • Dual degree: 2 years in Maryland, USA + 1 or + 2
years in Tallinn, Estonia
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Case study: ISM University of Management and Economics and Illinois Institute of Technology
• 2 dual degree (2 diplomas) programs • Bachelor in Industrial Technology Management (2,5
in Lithuania+1,5 in USA) • Master in Innovation and Technology Management
(1,5 in Lithuania+ 1 in USA) • Opportunity to study in the USA and Lithuania (both
sides mobility) • Reasonable costs • Full time or online/campus modes of studies
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Case study: LCC International University and Taylor University, Indiana
• MA in International Management from LCC• MBA from Taylor – 2 diplomas • Taught by both LCC and Taylor faculty• Reasonable costs
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Case study: EducationUSA scholarship from USC Gould school of Law
• Open to students in any of the 44 EUR countries in the EUR region
• $25,000 award per academic year
• Tuition $55,084• Student received Baltic American Freedom
Foundation scholarship • About 8 000 $ covered by student himself
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CHALLENGES
• Awareness about studies in Europe (recruitment, exchange programs, Erasmus)
• World class education in Europe:– more favorable geographical position– rising numbers of programs thought in English
• Strong marketing from Western Europe• Strong marketing from non EU countries (participation in
the Fairs, school visits etc.)
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CHALLENGES
• Financing (GDP/capita USD: USA–50 100; Est–15 800; Lat–14 200; Lit–13 900)
• World class education in Europe:– same currency -EURO– Scandinavia tuition free education– UK deferred payment (interest free loan)– Netherlands and Germany low costs education– open job market within EU
• Strong marketing from non EU countries: full scholarships in Turkey
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Situation in favor of entering the Baltic higher education market
• On going reform in higher education • Funds towards internationalization of local universities• UK recently increased tuition fees • Lifelong learning in order to be more competitive (short
courses)
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• This is the right time to enter the Baltic market• Quality of education, competitive students, STEM• Two-way mobility• International education is in high demand• Cooperation with EducationUSA
CONCLUSIONS
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THANK YOU!
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www.educationusa.lv
Facebook: EducationUSA Vilnius EducationUSA Latvia
Education USA Tallinn