Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... ·...
Transcript of Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... ·...
![Page 1: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/1.jpg)
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
![Page 2: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/2.jpg)
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
![Page 3: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/3.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 4: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/4.jpg)
![Page 5: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/5.jpg)
![Page 6: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/6.jpg)
“Networking is the most
important activity you can
undertake, starting now.”
–Harold Burson
![Page 7: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/7.jpg)
“Good business judgment is
fundamental to success in public
relations.”
–Kurt Stocker
![Page 8: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/8.jpg)
“The challenges, as tough as
they have been, have
brought me to this
mountaintop experience in
public relations.”
–Ofield Dukes
![Page 9: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/9.jpg)
![Page 10: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/10.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 11: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/11.jpg)
“Never forget that integrity is the
first order of your day.”
–Frank Wylie
![Page 12: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/12.jpg)
“…Leadership is a responsibility,
not power, prestige or a job title.
It’s about WHO you have to be,
not WHAT you have to do.”
–Ann Barkelew
![Page 13: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/13.jpg)
“The most difficult problem in life
is telling the
truth to power.”
–Chester Burger
![Page 14: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/14.jpg)
“The more we know, the more we
can help solve problems and link
resources to each other.”
–Judith Bogart
![Page 15: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/15.jpg)
![Page 16: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/16.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 17: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/17.jpg)
“You must be prepared to risk
your job in pursuit of
doing it right.”
–Joseph Vecchione
![Page 18: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/18.jpg)
![Page 19: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/19.jpg)
“You can develop the personality
skills needed to be a great
networker by showing active
interest in others, and by stretching
to broaden who you are.”
–Ron Culp
![Page 20: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/20.jpg)
“That ‘be the best’ attitude is a
formula for success in public
relations.”
–Jack Felton
![Page 21: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/21.jpg)
“Fix it before it breaks.”
–Al Golin
![Page 22: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/22.jpg)
![Page 23: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/23.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 24: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/24.jpg)
“You will not get far
without good people.”
–John Graham
![Page 25: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/25.jpg)
“As a PR pro, you will be
challenged daily to embrace or
create a vision, to be a subject
matter expert on a variety of
topics and to the have the
relationships and resources
necessary to deliver on the
promise of your personal
brand.”
–Cheryl Procter-Rogers
![Page 26: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/26.jpg)
“The fact is, no one
succeeds alone.”
–Judith Phair
![Page 27: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/27.jpg)
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
![Page 28: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/28.jpg)
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
![Page 29: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/29.jpg)
“Be proud of this profession
and your role in it.”
–Mary Beth West
![Page 30: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/30.jpg)
![Page 31: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/31.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 32: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/32.jpg)
“The future leaders must reaffirm
our role as counselors of
corporate behavior.”
–Thomas Hoog
![Page 33: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/33.jpg)
“Access mentors through
PRSA, business groups and
by volunteering in the
community and
organization.”
–Rhoda Weiss
![Page 34: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/34.jpg)
“Protect your reputation,
which is the biggest asset
any professional has.
Adhering to the highest
ethical standards will have
better returns on your career
than any educational degree
or client campaign.”
–Gary McCormick
![Page 35: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/35.jpg)
“I would single out integrity as
being a key factor.”
–Barbara Hunter
![Page 36: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/36.jpg)
![Page 37: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/37.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 38: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/38.jpg)
“Mentors are a necessity
throughout one’s career.”
–Debra Miller
![Page 39: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/39.jpg)
“Follow your moral compass.
Do the right thing. Always.”
–Jack Koten
![Page 40: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/40.jpg)
“One of the most important
lessons I’ve learned along the
way is the necessity to challenge
convention; to look ahead and
never settle
for the expected.”
-Margery Kraus
![Page 41: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/41.jpg)
“Clear, concise & credible
communications skills are
essential for leadership
in PR.”
–Richard Mau
![Page 42: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/42.jpg)
![Page 43: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/43.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 44: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/44.jpg)
“Because our job is to
communicate effectively with
broad and inclusive audiences,
we need diversity at the table.”
–Ron Culp
![Page 45: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/45.jpg)
“Corporate PR pros must be
good social scientists as well
as good social counselors.”
–James Murphy
![Page 46: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/46.jpg)
“Transparency would be a good
value to own.”
–Bill Nielsen
![Page 47: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/47.jpg)
“A public relations professional
is only as good as his/her
contacts–media, vendors and
peers.”
–Gary McCormick
![Page 48: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/48.jpg)
![Page 49: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/49.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 50: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/50.jpg)
“The only way to ‘manage a
reputation’ is through
managing the organizational
behaviors that are reflected in
that reputation.”
–James Grunig
![Page 51: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/51.jpg)
“Approach diversity as an
opportunity, not a problem.”
–Debra Miller
![Page 52: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/52.jpg)
“Your goal should be to raise
the level of public
communications by making
truth, integrity and
responsibility the standards
that may not be
compromised.”
–Lawrence Foster
![Page 53: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/53.jpg)
Meet the Living
Legends of Public
Relations
#PRLivingLegends
Bridget
Coffing Mike
Fernandez
![Page 54: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/54.jpg)
With Special Guest Moderator
Brian Price PRSSA 2013–2014 National President
![Page 55: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/55.jpg)
“As CEO of your brand,
assemble a group of
individuals to act as official
advisors and to help you
navigate personally and
professionally.”
–Cheryl Procter-Rogers
![Page 56: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/56.jpg)
![Page 57: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/57.jpg)
#PRLivingLegends
@PlankCenterPR
![Page 58: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/58.jpg)
“In many ways, the slate is
blank, and you have the
chance to fill it.”
–Jon Iwata
![Page 59: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/59.jpg)
“How you dress, speak
and graphically design
your résumé may provide
some of the style points
that get your foot in the
door, but it’s how you
integrate substantive
ethics, strategy, writing,
creativity and diplomacy
that will keep you
in the room.”
–Mary Beth West
![Page 60: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/60.jpg)
“Act honestly and ethically —
always: Only you can build your
reputation; only you can harm or
destroy it.”
–Jerry Dalton
![Page 61: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/61.jpg)
“In public relations we have
a powerful weapon
in this task: language.”
–John Paluszek
![Page 62: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/62.jpg)
![Page 63: Meet the Living Legends of Public Relationsapps-prssa.prsa.org/events/Conference/Program/2016... · Meet the Living Legends of Public Relations #PRLivingLegends Bridget Coffing Mike](https://reader033.fdocuments.in/reader033/viewer/2022042223/5ec9fcf8aa226c52ed29e9f7/html5/thumbnails/63.jpg)
#PRLivingLegends
@PlankCenterPR