Meet RLWdesign 20122011

What makes a great gretail experience?retail experience?

The Code of Compelling Retail Experience h h C i i states that the Customers experience is

determined the Retailer’s ability to deliver on 4 key Attributes.

Off U i d A h i C lOffer a Unique and Authentic Culture

Feel ComfortableFeel ComfortableBe Current

h C h Cl bBring the Customer into The Club

The Code of Compelling Retail Experiencecreates a lasting impression with your creates a lasting impression with your

customers.

Become part of the Customers Identity

M k h MMake the customer want More

Create a Buzz about the ExperienceCreate a Buzz about the Experience

What makes a great gretail experience?retail experience?

Conceptual Conceptual D l t Development

Examplep

copyright RLWdesign 2011copyright RLWdesign 2011

Def: rapt adj.j1. Deeply moved or delighted, enraptured.2. Deeply moved, engrossed.

copyright RLWdesign 2011copyright RLWdesign 2011

The runway, assembled from slabs of book matched marble, leads to an oversized Jeff Koons inspired Grand Truck.

Introducing the client to display tables of minimalist design, a spacious showroom, crowned by a woven ceiling that represents Collaboration.

At (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview VillageAt (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview Village

Shopper.

The footprint is 25 feet wide by 80 feet deep for a total of 2000 square feet.

The estimated construction cost is $300 per square footThe estimated construction cost is $300 per square foot.

copyright RLWdesign 2011

The fitting rooms are 6 feet wide by 9 feet deep and are designed to be the best fitting rooms in the world and were inspired by contemporary

Manhattan interior design; every aspect of exemplary convenience and service is available.

The perfect location to settle into and relax with the (rapt) signature beverage,The perfect location to settle into and relax with the (rapt) signature beverage,

each fitting room is has seating for 2, a side table, wood floor, contemporary Tibetan rug, perfect lighting, door bell, call bell,

and a table with a selection of items to help you freshen up after a busy fitting session.

The washroom is similarly designed and discreetly availableThe washroom is similarly designed and discreetly available.


The (rapt) ribbon is central to the theme and is inspired by the Ingo Maurer ribbon shown here.

It represents passion , softness, detail, and (rapt)ure.


(rapt) ( p )copyright RLWdesign 2011

Trunks are an outward sign of an individuals place and style.They inspire the viewer to consider and imagine what might be inside; something special?


(rapt) is contemporary and the transaction will be contemporary too(rapt) is contemporary and the transaction will be contemporary too.

The (rapt) app connects thousands of like minded users to assist the client in selecting the perfect item.

There is no obvious POS area, most transactions will take place in situ where the look was assembled.There is no obvious POS area, most transactions will take place in situ where the look was assembled.


A wide and tall expanse of glass ensures that (rapt) is has is open to view from the mallA wide and tall expanse of glass ensures that (rapt) is has is open to view from the mall.

The unique use of coloured glass panels gives the impression of looking through a coloured lens.

It says Stylish and Confident. y y


I t ll ti Sh tInstallation Shots

BousadaBousadathe art of flooringthe art of flooring

Bl EBlur EyewearARE 2009ARE 2009

Award Winner

C dit V ll H it l Credit Valley Hospital Gift Shopp

Gift In Kind Public Service

d lHydropoolCorporate Showroom

& Training Centre

WolverineWolverineSquare One SCSquare One SC

Designers OpticalDesigners OpticalOakville OntarioOakville Ontario

Seen Vision CareSeen Vision CareYorkdaleYorkdale

Meet RLWdesign 20122011

Documents

Transcript of Meet RLWdesign 20122011