Peter Phelan, Chief People Officer

An Empowered Entrepreneurial Culture Multiple CEOs

March 18, 2015

What if Culture Were Strategy?

CULTUREeats strategy for breakfast

- Peter Drucker

“Company cultures are like country cultures.

Never try to change one. Try, instead,

to work with what you’ve got.”

- Peter Drucker

“The best way to predict the

future is to create it.”

- Peter Drucker

Find a truly massive business problem – perhaps one that is 120 years old…

And assemble a group of kind, brilliant, ambitious, and positive people to solve it.

Big Data at MediaMath

billion

impressions

analyzed per

day

151million

queries

processed

per second

2.3millisecond

average

response

time

40Over 1 quadrillion

data variables,

120 terabytes

of data analyzed

per day

1global

data

centers

9

Think not only BIG but equally OPEN –

the combo gets you BIGGER faster!

We are very wary of echo chambers – success is

when we’re associated with tangible positive

outcomes for our people, clients and partners in

the expanding ecosystem.

Math Values

Performance:

We’re driven at

warp speed to

boldly go

where no mad

man or woman

has gone

before

Accountability:

We own our

careers and our

contributions to

organizational

success

Collaboration:

We partner to

turn insights

from our

diverse group of

super-human

individuals into

collective

problem solving

Scalable Innovation:

With great horsepower

comes great

responsibility

Empowerment:

The force is

strong on our

team and barriers

to success have

no place here

What’s an illustration of thinking BIG & OPEN

11

Creating a new Marketing OS category perhaps

12

Creating a new Marketing OS category perhaps

13

There’s a better view elevated from the clutter

There’s a better view elevated from the clutter

You’re not going to create

the next MediaMath, or

Videology, or Facebook,

or Google out of this.

-Kyle Stock, Bloomberg BusinessWeek

on Omnicom-Publicis deal

Employees Voted MediaMath

Glassdoor Best Place to Work

• #2 in NYC two years in a row

• Top 12 in the US two years in a row (1 of only 3 companies to make that short list)

• #1 Ad Tech Visionary: Joe Zawadzki - The Rayno Report • Crain’s 2014 Best Places to Work in NYC - #42• Crain’s Fast 50 list of the fastest growing Cos. 2014• Deloitte’s 2014 Technology Fast 500• DMR Marketers’ Choice Award for Best Display Ad Tech• iCIMS Excellence Award: Best Company Expansion• Ernst & Young Entrepreneur of the year finalist 2014 - JoeZ• Great Rated! – 2014 Great Place to Work• Glassdoor Best Places to Work 2014 & 2015

You made a great choice!

More on BIG and OPEN

The Intro to Digital Media Class was

my stepping stone into the digital

ad space. The course was a fruitful

experience, one which has provided me with the

tools to better understand and discuss the

space. I highly recommend enrolling…

- Social Media Coordinator, Pubmatic

An Empowered Entrepreneurial Culture

Multiple CEOs

MediaMath Alumni Companies:

Gather kind, brilliant, ambitious, and positive people - give them a crazy hard problem to solve!

LEARN MORE ABOUT MEDIAMATH

• Glassdoor Blog Post: “Best Place to Work MediaMath listens to Employees”

• MediaMath Marketing Blog

• MediaMath DevBlog

Peter Phelan@mediamath

Mediamath.com/careers