MEDIAKIT VDS 2013
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Transcript of MEDIAKIT VDS 2013
MEDIAKIT 2013www.vEnTAsDEsEgurIDAD.coMspEcIAlIzED MEDIA for ThE lATIn AMErIcAn ElEcTronIc sEcurITy InDusTry
95% Keep the magazine as reference material.
88%have the authority to recommend,specify or purchase productsand/ or services.
82%have at one time or another used the publication to contact a supplier.
promote yourself in latin America's leading electronic security specialized media.
vEnTAs DE sEgurIDAD hasestabilished itself as the most
trustworthy source of information in the latin American market for
electronic security.
your marketing plan cannot afford to miss a captive audience of over 10,800 subscribers made up of:
Administrative managers.
sales and marketing executives.
security systems installation technicians.
Engineers, electricians, electronics and computational engineers.
security systems consultants and experts.
our readers are:
contractors and professionalsinvolved in the design, construction,
installation, sales and services toelectronic security systems.
End-users of security systems for residential, industrial and commercial applications.
Manufacturers, distributorsand dealers of electronic
security equipment.
our highly segmented audience ensures an effective reach for your message.
vEnTAs DE sEgurIDAD Is ThE offIcIAl MAgAzInE of ThEsE
orgAnIzATIons:
”vEnTAs DE sEgurIDAD Is An EffEcTIvE MAgAzInE, sIncE IT EncoMpAssEs All ThE sEgMEnTs of lATIn AMErIcAnElEcTronIc sEcurITy InDusTry DElIvErIng An AcTuAl, currEnT AnD oBJEcTIvE ApproAch”.
felipe Argüello
Total qualified circulation of 10,873 subscribers*
vDs is produced 6 times a year
* Total qualified circulationthrough June 2012.
13,6%venezuela, Ecuador, perú, paraguay, uruguay
13%Brasil, Argentina,Bolivia y chile
5,3%central America and the caribbean
35,9%México
29%colombia
print magazines, websites, podcasts, video & trade show converge in vDs´s advertising proposals, multiplying the effectiveness of your message.
” I rEAlly EnJoy rEADIng ABouT
oThEr coMpAny's EXpErIEncEs or
ABouT huMAn EngInEEr
MAnAgEMEnT AccoMplIsh A
proJEcT. I lEArn A loT froM ThE
sTorIEs AnD ThAT Is A vAluABlE rEsourcE
for ME”:
David Tretoproject and support Area
collins´ seguridad privada Integral
Industry TArgET segments41,7% contractor - security systems
installation
12,7% contractor - systems integration
9,1% security products manufacturer
7,8% Distributor / security systems wholesaler
7,7% Engineering firm / Consultancy / Design
6,9% End- users
5,4% other
4% service / central station monitoring
2% IT security
1,9% security systems consultants
Source: IVC - institute of circulation verification (June 2011)
recommended products
87% video 58% Entry/exit control systems
80% Alarms 55% system integrators
78% Access control 53% ID systems
76% sensors 49% security services
73% wiring and cables 48% vehicle control systems
71% perimeter protection 44% urban security
71% fire detection / others 44% Domotics - residential or commercial
67% wireless Technology 40% special protection
58% Installation - Tools, accesories and suppliers
38% sound and communication equipment
58% Installation and distribution services
... most likely to be sourced by our average reader.
69 percent of our readers visit our advertisers´ websites looking for information about their products.
reach 32,614 total readership*
5 readers or more
27%
2 readers 25%3 readers 24%4 readers 13%1 reader 12%
As per number of readers per single copy issue of ventas de seguridad
* This information is an estimate based on the number of individual copies readover the total number of audited readers, as indicated by respondents.
source for all data: 2011 ventas de seguridad Annual report.
The media most often consumedventas de seguridad´s readers surf the internet, but more often read specialized magazines to keep up to date
specialized magazines specialized websites
43% Always 40% Always
38% often 39% often
16% occasionally 15% occasionally
2% seldom 4% seldom
0% never 2% never
www.ventasdeseguridad.comThe leading spanish language websites on the travel management industry.
newsletters Info-podcasts Editorial content
22% Excellent 18% Excellent 34% Excellent
47% very good 43% very good 48% very good
27% good 32% good 18% good
4% poor 6% poor 1% poor
˝THE MAGAZINE Is A vAluABlE rEsourcE. IT
conTAIns IssuEs ThAT pErTAIns
To our BusInEss AnD gIvEs us
hElpful IDEAs. wE pArTIculArly
EnJoy ThE proDucT sEcTIon;
wE fInD A loT of usEful
InforMATIon THERE˝.
patricio fustillos sales manager
siaproci cía ltda
49% of ventas de seguridad´ssubscribers devote between 30 y 60 minutes to reading their contents.
96% of respondents qualify the content positively:
source for all data: 2011 ventas de seguridad annual report.
with vDs latinoamérica, advertisers keep a continual interaction with their customers and suppliers throughout our diverse display opportunities.
www.indumedia.com
get access to building or remodelling projects on an individual basis, or through an annual subscription.
get information at an affordable price.
More than 4,000 projects available per year.
Building and renovation projects in latin America
Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. register now and get all the information you need to generate effective sales.
www.induleads.comThe lead generation engine
“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not
otherwise known"general Manager
Minibar systems México sA de cv
Visitor Qualified buyer
lead generated
The buyer shares needs and demographic daTa
nduleads checks buyer's daTa
The lead be crossed wiTh cusTomer and iT be send
To buyer
how does it work?
www.induguia.comThe suppliers´guide for latinAmerica.
Make effective contacts.
find the best offers in the market.
The printed edition is published and distributed every end of the year.
InDuguIA is distributed in latin America, do not miss this great opportunity to project your company without spending much money.
InDuguIA
Make your marketing dollars work for you:• Section Tab Ads• Display Ads • Highlights w/ logo (both print & web edition)
All advertisers receive:• Unlimited free boldface listings• Quick reference to product listings
coMpAny DIrEcToryAn alphabetical listing of manufacturers, supplier and services/consultants by company name.
proDucT DIrEcToryAn alphabetical listing of product categories containing supplier´s names and phone numbers. your free company listing includes tel/fax numbers, webpage listings at no additional cost.
ADvErTIsIng opTIons
one page advertisement
logo
Banner leaderboard
[ 728x90 ] for 12 months
u$D 1.904
half page advertisement
logo
Banner leaderboard
[ 728x90 ] for 8 months
u$D 1.143
Third page advertisement
[ vertical or horizontal ]
logo
Banner footer
[ 728x90 ] for 6 months
fourth page advertisement
logo
Banner footer
[ 728x90 ] for 4 months
u$D 857
u$D 726
logo on print edition and online
logo on a banner on the website for a year
u$D 300
Expand your brand´s scope and reach bysponsoring specialized industry events.
www.tecnoedificios.com
working areas:- Engineering chiefs and general services supervisors - Maintenance and industrial security Managers- security and acess control managers- Managers in general- Big buildings owners
conference and trade show for an advanced building/facility operation.
november 8 - 9 / 2012
TecnoEdificios addresses profesionals in fields engaged in the operationand management of commercial and industrial facilities.
facilities:• Airports / Shopping malls• Convention centers• Office buildings / Hotels and Tourism complexes• Harbors• Industrial premises
plAzA MAyor convencciones y Exposiciones Medellín - colombia
sponsorship optionsThe following sponsorship packages are only available for companies with a booth space:
• Gold Sponsorship
• Silver Sponsorship
• Bronze Sponsorship
The sponsorships below are available to any company -a staff registration to the Aca-demic program is not included. sponsors will have a 30% discount on the registration fees to the Academic program:
• ADvErTIsIng InsErTIon
• BAnnEr
• Sponsorship – Lunch
• Sponsorship - Cocktail
• Sponsorship - Coffee Station
• Sponsorship - Coffee Breaks
• Conference Notebook
• Speaker
• Badges• Official Congress Bag• Chair Cover• Desktop Displays• Conference Proceeding• Advertising - Official
catalogue
stands valor us$/m2us$ 330
12 MonThs us$ 24.054
vDs EDITorIAl cAlEnDAr 2013
6 MonThs us$ 12.660
2 MonThs us$ 4.442
Issue [Vol.17 Nº 1] [Vol.17 Nº 2] [Vol.17 Nº 3] [Vol.17 Nº 4] [Vol.17Nº 5] [Vol.17 Nº 6]
Close January 11, 2013 February 22, 2013 April 5, 2013 May 31, 2013 July 26, 2013 Sept. 20, 2013
Approaches Alarms CCTV Fire Detection Perimeter Security Access Control Integration
Market and
Technology focus
Instrision Systems Compression
Algorithms CCTV.
(Comparative
report)
Fire Detection
for Commercial
Centers
Perimeter Security
Systems
Access Control in
education centers
Integration
Systems
Industrial and end
user focus
Systems
integration
Public
Transportation
Regulations Sensors Biometrics (market
report)
Integration projects
in Latin America
IT Security Networks Security Encryption Intrusion Detection
Systems
Business
Protection
Conmputer
Forensics
Security in banks
Security Pro of the
month
Merconorte Mexico Brazil Argentina Colombia Central America
and The Caribbean
Regular features Government
Case Study, new
products and
industry news
Case Study, new
products and
industry news
Case Study, new
products and
industry news
Case Study, new
products and
industry news
Case Study, new
products and
industry news
Case Study, new
products and
industry news
Marketing features Litfocus Supplier's Spotlight
Events ISC West
Las Vegas, USA
ISC Brazil
Sao Paulo, Brazil
ExpoSeguridad
México
México DF
Seguriexpo
(Intersec)
Buenos Aires,
Argentina
Asis
México DF
Cumbre ALAS
Miami, USA
ASIS
Chicago, USA
FIBA-CELAES
Miami, USA
CPSE
Shenzhen, China
E+S
Bogota, Colombia
TecnoEdificios
Medellín, Colombia
12 MonThs us$ 24.054
vDs EDITorIAl cAlEnDAr 2013
6 MonThs us$ 12.660
2 MonThs us$ 4.442
ADDED sErvIcEs
ADDED sErvIcEs
ADDED sErvIcEs
plAn 1 ADvErTIsIng opTIons
6 IssuEs
3 IssuEs
1 IssuE
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 550words + image ]US$ 4.442 profile [included value]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 1.300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 550words + image ]US$ 4.442 profile [included value]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 550words + image ]US$ 4.442 profile [included value]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 750 / 6 months [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]
plAn 2 ADvErTIsIng opTIons
6 IssuEs
3 IssuEs
1 IssuE
12 MonThs us$ 14.436 ADDED sErvIcEs
6 MonThs us$ 7.596 ADDED sErvIcEs
2 MonThs us$ 2.665 ADDED sErvIcEs
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 250words + image ]US$ 2.665 profile [included value]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 1.300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 250words + image ]US$ 2.665 profile [included value]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 750 / 6 moths [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation servicesupplier spotlight Article[ 250words + image ]US$ 2.665 profile [included value]only offered once a year in corresponding issue.
Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]Indumedia subscriptionus$ 750 / 6 moths [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
plAn 3 ADvErTIsIng opTIons
6 IssuEs
3 IssuEs
1 IssuE
12 MonThs us$ 10.824 ADDED sErvIcEs
6 MonThs us$ 5.697 ADDED sErvIcEs
2 MonThs us$ 1.999 ADDED sErvIcEs
Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation serviceIndumedia subscriptionus$ 1.300 / 1 year [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
plAn 4 ADvErTIsIng opTIons
6 IssuEs
3 IssuEs
1 IssuE
ADDED sErvIcEs12 MonThs us$ 9.624
ADDED sErvIcEs 6 MonThs us$ 5.064
ADDED sErvIcEs 2 MonThs us$ 1.777
Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 1.300 / 1 year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 300 / year [ included value ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 1.300 / 1 year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
Digital Magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]us$ 250 / year [ not included ]supplier spotlight Article[ 550words + image ]US$ 4.442 profile [Not included ]only offered once a year in corresponding issue.
Indumedia subscriptionus$ 1.300 / 1 year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
EXTrA sErvIcEs
vAluE +30% vAluE +20% vAluE +10%
vEnTAsDEsEgurIDAD.coM - ADvErTIsIng opTIons
Web Portal Layout:
Newsletter Layout: Mailed every weeks
Web Portal Advertising [Run of Site]Monthly prices
1 month/each
6 months/each
12 months/each
leaderboard [728 x 90 px] $555 $527 $501
Body [300 x 250 px] $333 $316 $301
Banner [468 x 60 px] $250 $237 $226
footer [728 x 90 px] $222 $211 $200
web sponsor [120 x 90 px] $100 $95 $90
web search sponsor $450 $428 $406
show room content with logo + contact information + 12 products + [maximum description 190 characters]
$550 $523 $496
only on ThE wEB
nEwslETTEr ADvErTIsIng
WEBINARS Price
supplier sponsored webinars: supplier provides speaker & content/publisher provides IT platform & audience
$4,000
publisher webinars: publisher provides speaker & content/supplier participates in promotional campaign
$1,500
AdvERtISINg PodcASt Price
[Banner 468 x 60 px + voice introduction ]It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.
$600
EXTrA sErvIcEs
4x / monthUnit Prices
1 month/ 1x
6 months/ 24x
12 months/ 48x
Banner - 1st position[468 x 60 px] $276 $262 $249
Banner - 2nd position [468 x 60 px] $235 $223 $212
Bánner - 3-5th position[468 x 60 px] $141 $134 $127
E-sponsor [120 x 90 px] $117 $111 $106
fIlE spEcIfIcATIonsInTErnET
Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code
Mega Banner [550x480 px] Price Display
Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
$2.500
Advertising insertMake your company and products stand out ask your account manager about the different options.
adVertisinginsert
MArKETIng opporTunITIEs
supplIErs´spoTlIghT
Buy a page of advertising and receive the adjoining page frEE to spotlight your company and products. or buy a half-page and receive the remainder of the page to describe your products and services. frEE to full-page or half-page advertisers in March/April issue.
Materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.
lITfocus: proDucT AnD lITErATurE showcAsE
your product & literature showcase is frEE when you place your 1/4-page or larger ad in the corresponding issue.
The litfocus section compiles 8.5 x 6.5 cm advertisements that include:
• A 4-color reproduction of your brochure, catalog, product photo, ext.
• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
spEcIAlITy ADvErTIsIng opporTunITIEs
gATEfolD covErThe gatefold cover opens to reveal a two page spread advertisement.
lAMInATIon / frAMIngAdvertisements can be laminated or framed for presentation at industry shows or for your office.
rEprInT sErvIcEs
we can reprint any news or feature article, product item or even you own ad message for you. from a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
ABouT DIgITAl ADvErTIsIng
A color proof (printed or in a .JPG file) must accompany your digital ad.
supported applications: QuarkXpress, Photoshop, illustrator, freehand, corelDraw
Do not layout advertisements on display-only applications as word, porwerpoint, Ms publisher, etc. web pages, web images or logos are not suitable for printing.
resolution: 300 dpi saved as TIf o Eps (1200 dpi for logos / text reccomended).
Do not use any compression as lzw, gIf, or Jpg on your graphics.
color: only cMyK mode.
graphics and fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.
Do not send rgB images
All black text must be 100% Black, no color combination.
ABouT pDf
send only high resolution pDfs.
use the adobe Distiller application to generate th pDf from the native file.
The Distiller must have this minimun settings:
compatibility with Acrobat 4.0 (pdf 1.3).
no compression in any object.
no downsample on any image.
Embed all fonts (Be sure to include 100% of each font used).
gEnErAl rATE polIcy
Terms of payment 30 day maximum, $ us dollars.
no cancellations accepted after closing for space reserva-tions. Advertising materials due in miami, usA within 5 days after closing date.
commission of 15% of gross billings allowed to recognized advertising agencies.
on contracts not completed, earned rate will apply.
order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
Max Jaramillopresident
Manuela Jaramillovice president
fabio franco,production Manager
Albeiro cortés,circulation Manager
coloMBIAApartado postal 67-252Medellín, colombiaTel +57 [4] 448 88 64
EuropE23-c-10, Avenue de la libertéf-59290 wasquehal, franceTel: +33 [0] 3 2098 1710
usA2455 sw 27th Avenue,suite 200Miami, fl 33145, usATel: +1 [305] 285 31 33
MEXIcocircuito Museos ponienteno. 29, Dpto 101col. bellavista satélite54054 Tlalnepantla,Edo de MéxicoTel: +52 [55] 4170 8330
lATIn prEss, Inc
usA+1 [305] 285 31 33
MEXIco+52 [55] 5018 11 65
coloMBIA+57 [1] 381 92 15
ArgEnTInA:+54 [11] 5917 5403