MEDIAKIT ACR 2013

www.acrlatinoamerica.comSpecialized media for the hVac/r and Building automation induStrieS in latin america

mediaKit 2013

95% Keep the magazine as reference material.

89%have the authority to recommend,specify or purchase productsand/ or services.

86%have at one time or another used the publication to contact a supplier.

promote yourself in latin america´s leading hVac/r and Building automation

specialized media.

acr latinoamÉrica has established itself as the most

trustworthy source of information in the latin american hVac/r and

building automation market.

Your marketing plan cannot afford to miss a captive audience of over 10,250 subscribers made up of:

Business owners.Sales and marketing executives.

administrative managers.production technicians.

engineers, researchers and developers.

Quality control experts.

our readers are:

contractors and professionalsinvolved in building automation and

hVac/r systems in residental, industrial and commmercial

applications.

end-users of hVac/r systems in residential, industrial and commercial applications

Building automation and hVac/r systems manufacturers, distributors

and dealers.

”the content iS Quite intereSting and releVant for the induStrY. we haVe adVertiSed in itS pageS a lot of timeS, haVing eXcellent reSultS”. alfredo m. Sotolongo / Vice president / protec, inc

our highly segmented audience ensures an effective reach for your message.

”featured StorieS and iSSueS coVered are current andup-to-date. trade Show and worKShop coVerage iS reallY good and Keep uS up-to-date with technical iSSueS”.

césar Xavier castillo méndezQuimipac group / ecuador

Total qualified circulation of 10,250 subscribers*acr latinoamérica is published 6 times a year.

* Total qualified circulationthrough to June 2012.

11,2%Brazil, argentina,Bolivia y chile

10,8%Venezuela, ecuador, perú, paraguay,

uruguay

2,8%central america and the caribbean

29%mexico

43,9%colombia

39,2% hVac/r firm of systemmechanical engineering

21,9% hVac/r contractor - System´s installation

10,1% end-user

9,9% distributor / hVac/r equipment wholesaler

5,7% hVac/r equipment manufacturer

5,3% hVac/r mechanical contractors

2,5% research & development / educational / associations

print magazines, websites, podcasts, video & trade shows converge in acr´s advertising proposals,

multiplying the effectiveness of your message.

”i conSider featured articleS

to Be good. acr iS an important

magazine for our induStrY

Since it KeepS uS up-to-date

with the lateSt deVelopmentS in

the refrigeration marKet”:

eng. abelardo Broncanoinput and Servicesengineering chief

maltese S.r.l.

industry target segments

Source: iVc - institute of circulation verification (june 2011)

... most likely to be sourced by our average reader.

recommended products

85% air-conditioning equipment 60% ducts and electric accesories

80% compressors 59% grating

73% filters 58% ducts

72% instruments controls 56% capacitors

72% refrigeration equipment 55% pumps

70% fluids, refrigerants and chemicals 51% cooling systems

68% drivers 50% motor parts

65% instruments 43% heat exchangers

63% controllers 41% heat extractors

62% Valves, gaskets, seals 39% gauges

60% evaporator 38% Building automation

55 percent of our readers visit our advertisers´ websites looking for information about their products.

reach 32,324 total readership*

the media most often consumedacr latinoamérica´s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines Specialized websites

44% always 37% always

43% often 42% often

10% occasionally 16% occasionally

2% Seldom 3% Seldom

1% never 2% never

5 readers or more 30%2 readers 24%3 readers 22%1 reader 15%4 readers 10%

as per number of readers per single copy issue of acr latinoamérica.

* this information is an estimate based on the number of individual copies readover the total number of audited readers, as indicated by respondents.

Source for all data: 2011 acrlatinoamérica annual report.

www.acrlatinoamerica.comthe leading Spanish language website on the hVac/r and building automation industries.

newsletters info-podcasts editorial content

24% excellent 21% excellent 32% excellent

39% Very good 35% Very good 47% Very good

32% good 36% good 20% good

4% poor 7% poor 0,5% poor

˝THANKS TO YOUR pan-regional

preSence, we are aBle to Bring

ValuaBle information on

the lateSt technologY

trendS in the air-conditioning

and refrigeration

induStrY to Your READERS˝.

Fernando Pujaltcarrier

50% of acr latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify the content positively:

Source for all data: 2011 acr latinoamérica annual report.

with acr latinoamérica, advertisers can interact continuously with their customers and their suppliers throughout via diverse display opportunities.

www.indumedia.com

Get access to building or remodeling projects on an individual basis, or through an annual subscription.

get information at an affordable price.

More than 4,000 projects available per year.

Building and renovation projects in latin america

Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. register now and get all the information you need to generate effective sales.

www.induleads.comthe lead generation engine

“indumedia has been useful to us because the hotel universe in mexico is so large. Indumedia has made us aware of hotel projects that we may have not

otherwise known".general manager

minibar Systems méxico Sa de cV

Visitor Qualified buyer

lead generated

The buyer shares needs and demographic daTa

induleads checks buyer's daTa

The lead is cross reFerenced and emailed

To inVolVed parTies.

how does it work?

www.induguia.comthe suppliers´guide for latinamerica.

make effective contacts.

find the best offers in the market.

the printed edition is published and distributed every end of the year.

induguia is distributed to all latin america. make sure not to miss this great opportunity to project your company cost-effectively.

induguia

make your marketing dollars work for you:• Section Tab Ads• Display Ads • Highlights w/ logo (both print & web edition)

all advertisers receive:• Unlimited free boldface listings• Quick reference to product listings

companY directorYan alphabetical listing of manufacturers, suppliers and service providers by company name.

product directorYan alphabetical listing of product categories containing supplier´s names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.

adVertiSing optionS

one page advertisement

logo

Banner leaderboard

[ 728x90 ] for 12 months

u$d 1.904

half page advertisement

logo

Banner leaderboard


u$d 1.143

third page advertisement

[ vertical or horizontal ]

logo

Banner footer


fourth page advertisement

logo

Banner footer


u$d 857

u$d 726

logo on print edition and online

logo on a banner on the website for a year

u$d 300

acr latinoamerica events

www.refriamericas.com

target audience:

mechanical systems engineers

hVac/r contractors

equipment manufacturers

institutional end-users

wholesalers and distributors

industry consultants

Builders & architects

purchasing managers in industries using refrigeration

universities and educational/government institutions

expand your brand´s scope and reach bysponsoring specialized industry events.

˝LET ME congratulate You for the organization and rigorouS Selection of

conference SpeaKerS. all of the lectureS were held BY engineerS highlY KnowledgeaBle in their correSponding fieldS, and theY meet all mY EXPECTATIONS˝.

mario Sabogal portillapollos frisby

June 13 - 14 / 2013plaza maYor convencciones y exposiciones medellín - colombia

Sponsorship optionsthe following sponsorship packages are only available for companies with a booth space:

• Gold Sponsorship

• Silver Sponsorship

• Bronze Sponsorship

the sponsorships below are available to any company - staff registration fees to the academic program are not included. Sponsors will have a 30% discount on the regis-tration fees to the academic program:

• adVertiSing inSertion

• Banner

• Sponsorship – Lunch

• Sponsorship - Cocktail

• Sponsorship - Coffee Station

• Sponsorship - Coffee Breaks

• Conference Notebook

• Speaker

• Badges• Official Congress Bag• Chair Cover• Desktop Displays• Conference Proceeding• Advertising - Official

catalogue

Booth price uS$/m2uS$ 330

conference and trade show for the latin american commercial & industrial refrigeration industry.

the Business round table is an opportunity that allows your brand to schedule appointments with the registered attendees at the event.

working areas:- engineering chiefs and general services supervisors - maintenance and industrial Security managers- Security and acess control managers- managers in general- Major buildings owners & operators

www.tecnoedificios.comconference and trade show for an advanced building/facility operation.

november 8 - 9 / 2012

TecnoEdificios addresses profesionals in fields engaged in the operationand management of commercial and industrial facilities.

facilities:• Airports / Shopping malls• Convention centers• Office buildings / Hotels and Tourism complexes• Harbors• Industrial premises

plaza maYor medellín - colombia

Sponsorship optionsthe following sponsorship packages are only available for companies with a booth space:

• Gold Sponsorship

• Silver Sponsorship

• Bronze Sponsorship

the sponsorships below are available to any company -a staff registration to the academic program is not included. Sponsors will have a 30% discount on the registration fees to the academic program:

• adVertiSing inSertion

• Banner

• Sponsorship – Lunch

• Sponsorship - Cocktail

• Sponsorship - Coffee Station

• Sponsorship - Coffee Breaks

• Conference Notebook

• Speaker

• Badges• Official Congress Bag• Chair Cover• Desktop Displays• Conference Proceeding• Advertising - Official

catalogue

Stands price uS$/m2

uS$ 330

Issue: [Vol. 16 Nº 1] [Vol. 16 Nº 2] [Vol. 16 Nº 3] [Vol.16 Nº 4] [Vol. 16 Nº 5] [Vol. 16 Nº 6]

Close: January 4, 2013 February 8, 2013 April 26, 2013 June 14, 2013 August 30, 2013 October 25, 2013

HVAC AC compressor

market

(Comparative

report)

Heating: Latin

American market

System monitoring

Air Conditioning

Ventilation Controls

(comparative

report)

Pumps

(Comparative

Report)

Thermal insulation

Commercial

and Industrial

Refrigeration

Compressors

for commercial

refrigeration

systems (Market

research)

Expansion Valves Racks

(Comparative

Report)

Pipes Refrigerant

recycling

Transport

refrigeration

Building automation Certified buildings

in Latin America

Energy efficiency

in commercial

buildings

Automation Costs Cool Roof Operation and

maintenance

Commissioning

Mechanical

Systems

Pro of the month

Central America

and The Caribbean

Merconorte Colombia Mercosur Brazil Mexico

Regular features Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Case Study, new

products and

industry news

Marketing features Supplier Spotlight Litfocus

Events Friotecnología

Caracas, Venezuela

RefriAméricas

Medellín, Colombia

Expo Acaire

Cartagena,

Colombia

Febrava

Sao Paulo, Brazil

TecnoEdificios

Medellín, Colombia

AHR Expo

New York, USA

acr editorial calendar 2013

plan 1 adVertiSing optionS

6 iSSueS

3 iSSueS

1 iSSue

digital magazine advertisingcompany lead generation ServiceSupplier Spotlight article[ 550words + image ]US$ 4,442 profile [included value]only offered once a year in corresponding issue.

indumedia SubscriptionuS$ 1,300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ included value ]


indumedia SubscriptionuS$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ not included ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]


indumedia SubscriptionuS$ 750 / 6 months [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ not included ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ not included ]

added SerViceS

added SerViceS

added SerViceS

12 monthS uS$ 24,054

6 monthS uS$ 12,660

2 monthS uS$ 4,442

12 monthS uS$ 14,436 added SerViceS

6 monthS uS$ 7,596

2 monthS uS$ 2,665

added SerViceS

added SerViceS


6 iSSueS

3 iSSueS

1 iSSue


indumedia SubscriptionuS$ 1,300 / 12 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]


indumedia SubscriptionuS$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]


Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]indumedia SubscriptionuS$ 1,300 / 1 year [ not included ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ not included ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]


6 monthS uS$ 7,596

2 monthS uS$ 2,665

added SerViceS

added SerViceS


6 iSSueS

3 iSSueS

1 iSSue

digital magazine advertisingcompany lead generation Serviceindumedia SubscriptionuS$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.

website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]

digital magazine advertisingcompany lead generation Serviceindumedia SubscriptionuS$ 750 / 6 months [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ not included ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.


digital magazine advertisingcompany lead generation Serviceindumedia SubscriptionuS$ 1,300 / 1 year [ included value ]new product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ not included ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.









6 iSSueS

3 iSSueS

1 iSSue

digital magazine advertisingcompany lead generation Servicenew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.

indumedia SubscriptionuS$ 1,300 / 1 year [ included value ]website Sponsorship [ 120 x 90 px]uS$ 1,200 / year [ not included ]

digital magazine advertisingcompany lead generation Servicenew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1,777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ included value ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.


digital magazine advertisingcompany lead generation Servicenew product publication[ 1x / month ] + [ 50 words + image ]uS$ 1.777 / year [ included value ]Buyers guide logo[ 100 x 60 px / no animation ]uS$ 300 / Year [ not included ]Supplier Spotlight article[ 550words + image ]US$ 4,442 profile [Not included ]only offered once a year in corresponding issue.





eXtra SerViceS

Value +30% Value +20% Value +10%

acrlatinoamerica.com - adVertiSing optionS

Web Portal Layout:

Newsletter Layout: Mailed every weeks

Web Portal Advertising [Run of Site]Monthly prices

1 month/each

6 months/each

12 months/each

leaderboard [728 x 90 px] uS$ 555 uS$ 527 uS$ 501

Body [300 x 250 px] uS$ 333 uS$ 316 uS$ 301

Banner [468 x 60 px] uS$ 250 uS$ 237 uS$ 226

footer [728 x 90 px] uS$ 222 uS$ 211 uS$ 200

web sponsor [120 x 90 px] uS$ 100 uS$ 95 uS$ 90

web Search Sponsor uS$ 450 uS$ 428 uS$ 406

Show room content with logo + contact information + 12 products + [maximum description 190 characters]

uS$ 550 uS$ 523 uS$ 496

onlY on the weB

newSletter adVertiSing

WEBINARS Price

Supplier Sponsored webinars: Supplier provides speaker & content/publisher provides it platform & audience

uS$ 4,000

publisher webinars: publisher provides speaker & content/Supplier participates in promotional campaign

uS$ 1,500

PodcASt AdvERtISINg Price

[Banner 468 x 60 px + voice introduction ]it contains an interview with experts on current industry topics. it is produced in audio format for online listening or downloading, which lasts between three to six minutes.

uS$ 600

eXtra SerViceS

4x / monthUnit Prices

1 month/ 1x

6 months/ 24x

12 months/ 48x

Banner - 1st position[468 x 60 px] uS$ 276 uS$ 262 uS$ 249

Banner - 2nd position [468 x 60 px] uS$ 235 uS$ 223 uS$ 212

Bánner - 3-5th position[468 x 60 px] uS$ 141 uS$ 134 uS$ 127

e-Sponsor [120 x 90 px] uS$ 117 uS$ 111 uS$ 106

file SpecificationSinternet

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

Mega Banner [550x480 px] Price Display

exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

uS$ 2.500

advertising insertsmake your company and products stand out. ask your account manager about the different options available.

adVertisinginserts

SupplierS´Spotlight

Buy a page of advertising and receive the adjoining page free to spotlight your company and products. or buy a half-page and receive the remainder of the page to describe your products and services. free to full-page or half-page advertisers in march/april issue.

materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.

litfocuS: product and literature ShowcaSe

Your product & literature Showcase is free when you place your 1/4-page or larger ad in the corresponding issue.

the litfocus Section compiles 8.5 x 6.5 cm advertisements that include:

• A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

marKeting opportunitieS

SpecialitY adVertiSing opportunitieS

gatefold coVerthe gatefold cover opens to reveal a two page spread advertisement.

lamination / framingadvertisements can be laminated or framed for presentation at industry shows or for your office.

reprint SerViceS

we can reprint any news or feature article, product item or even you own ad message for you. from a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code

aBout digital adVertiSing

A color proof (printed or in a .JPG file) must accompany your digital ad.

supported applications: QuarkXpress, photoshop, illustrator, freehand, coreldraw

do not layout advertisements on display-only applications as word, porwerpoint, mS publisher, etc. web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

do not use any compression as lzw, gif, or Jpg on your graphics.

color: only cmYK mode.

graphics and fonts: include all linked graphics and fonts (printer and screen) on a separate folder.

do not send rgB images

all black text must be 100% Black, no color combination.

aBout pdf

Send only high resolution pdfs.

use the adobe distiller application to generate th pdf from the native file.

the distiller must have this minimun settings:

Compatibility with Acrobat 4.0 (Pdf 1.3).

No compression in any object.

no downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

general rate policY

terms of payment 30 day maximum, uS$ dollars.

no cancellations accepted after closing for space reserva-tions. advertising materials due in miami, uSa within 5 days after closing date.

commission of 15% of gross billings allowed to recognized advertising agencies.

on contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

max Jaramillopresident

manuela JaramilloVice president

Sebastian fernandez, Vp Sales and operations

ana maria restrepo, editor-in-chief

fabio franco,production manager

albeiro cortés,circulation manager

colomBiaapartado postal 67-252medellín, colombiatel +57 [4] 448 88 64

europe23-c-10, avenue de la libertéf-59290 wasquehal, francetel: +33 [0] 3 2098 1710

uSa2455 Sw 27th avenue,Suite 200miami, fl 33145, uSatel: +1 [305] 285 31 33

meXicoBegonias #36-acol. las margaritas54054 tlalnepantla,edo de méxicotel: +52 [55] 4170 8330

latin preSS, inc

uSa+1 [305] 285 31 33

meXico+52 [55] 5018 11 65

colomBia+57 [1] 381 92 15

argentina:+54 [11] 5917 5403

MEDIAKIT ACR 2013

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