MEDIAKIT - The Baltic Guide Online · Editor writes article + photographer + our design 1/2 pg....
Transcript of MEDIAKIT - The Baltic Guide Online · Editor writes article + photographer + our design 1/2 pg....
MEDIAKIT
Tourism publication since 1993.
www.balticguide.ee
The Baltic Guide is a versatile newspaper that covers Estonian cultural events, restaurants, shopping, hotels, health and beauty services, city maps, news, and much more.
• Finnish tourist newspaper printed since 1993. In Finnish.
• Printed monthly, 12 times per year.
• Free
• Circulation: 35,000–50,000
• Wide distribution network in Finland and Estonia: ports, hotels, tourist infor-mation points, tourism fairs, airports, etc.
DEADLINES:Please reserve advertising space no later than the 23rd of the previous month. Material for the advertisement must be sent no later than the 25th of the previous month. Advertise-ments that are ready for print must be sent no later than the 27th of the previous month.
6 590 eur
3 980 eur 3 460 eur
1 880 eur 1 880 eur
990 eur 510 eur
SIZES AND PRICES
1 190 eur 720 eur
Advertisement design, please add 15% of advertisement cost. Translation of advertisement,
please add 10% of advertisement cost. String commercials at the info page costs 50 eur.
Prices do not include VAT.
2019 PUBLISHING SCHEDULE AND THEMESJANUARY FEBRUARY MARCH
MATKA 2019 TOURISM TRADE FAIR
SPECIAL ISSUE. Covering the whole
Estonia.
BEAUTY AND HEALTH. ESTONIAN SPA’S. A5 Insert –Rated
restaurants in Estonia.
CARS, HARDWARE STORES AND
HOME REPAIR.
APRIL MAY JUNE
ST. MARTIN’S FAIR IN TAMPERE. EASTER.
GARDEN DECOR.
A4 INSERT “ESTONIAN SUMMER.“
SHOPPING. “ESTONIAN SUMMER.“
JULY AUGUST SEPTEMBER
SUMMER IN ESTONIA. (sightseeings,
culture, restaurants, shopping, beauty care)
SUMMER IN ESTONIA. (sightseeings,
culture, restaurants, shopping, beauty care)
AUTUMN SEASON. (sightseeings,
culture, restaurants, shopping, beauty care)
A5 Insert –Rated restaurants in Estonia.
OCTOBER NOVEMBER DECEMBER
REAL ESTATE,INTERIOR, HARDWARE
STORES. Finnish autumn break.
ST. MARTIN’S FAIR IN HKI. SPECIAL ISSUE.
Covering the whole Estonia.
CHRISTMAS AND NEW YEAR’S EVE.
FINNISH EDITION
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Jakelussa VIROSSA
Palju õnne Eesti! Viro täyttää 100 vuotta
j o u l u k u u 2 0 17
Vertailussa Viron vesipuistot Talviloman parhaat menovinkit
Terveyssivuilla superfoodit ja lääkäripalvelut
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article article
(+10 mm bleed)280 x 360
257 x 165
257 x 80126 x 165
61 x 335 257 x 40
126 x 8061 x 165
126 x 335
257 x 335
CONTENT MARKETING ARTICLE1/1 pg. 1 900 eur
1 700 eur
1 500 eur
1/1 pg.
1/1 pg.
Editor writes article + photographer + our design
Editor writes article + photographer + our design1/2 pg. 950 eur
850 eur
750 eur
1/2 pg.
1/2 pg.
1/1 pg. 2600-3400 characters, 3 photos • 1/2 pg. 1700-2300 characters, 2 photosPrices do not include VAT.
Estonian text from customer + photos + our design
Estonian text from customer + photos + our design
Finnish text from customer + photos + design
Finnish text from customer + photos + design
width x heightmillimeters
534 x 335
page
with
art
icle
pg. with article
1/4 pg
1/2 pg
back cover 1/1 pg
2 x 1/1 pg
1/1 pg
1/2 pg
1/8 pg
Bажная общая информация обЭстонии
/ корабли / отели / рестораны / театры / выставки / магазины /
Празднуем юбилей Эстонии 100 лет под килем!Eesti toidutee: вкусно по-эстонски
300 лет ревельскому ВерсалюОтдых с детьми и адреналин для взрослых
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Андрей Шмаков:Скандинавский тренд таллиннских ресторанов
ПО-русски
л е т о - о с е н ь 2 0 1 8
article
RUSSIAN EDITIONThe Baltic Guide Russian Edition is an Estonian tourism newspaper.The Baltic Guide is a versatile newspaper that covers cultural events, restaurants, shopping, hotels, health and beauty services, city maps, news, and much more.
• Published since 2011
• Published 2 times per year:
June 2019, December 2019
• Free circulation
• 30 000–40 000 copies printed
• Wide distribution network in
Estonia and Russia
DEADLINES:Please reserve advertising space no later than the 5th of the month. Material for the advertisement must be sent no later than the 7th of the month. Advertisements that are ready for print must be sent no later than the 10th of the month.
4 790 eur
2 820 eur 2 590 eur
1 440 eur 1 440 eur
790 eur 430 eur
SIZES AND PRICES
990 eur 650 eur
Advertisement design, please add 15% of advertisement cost. Translation of advertisement,
please add 10% of advertisement cost. String commercials at the info page costs 50 eur.
Prices do not include VAT.
2019 PUBLISHING SCHEDULE AND THEMESJUNE
SPECIAL ISSUE COVERING THE WHOLE OF ESTONIASUMMER
DECEMBER
SPECIAL ISSUE COVERING THE WHOLE OF ESTONIAWINTER
INFORMATION & TECHNICAL SPECSColour Management Coldset. Newspaper and improved newsprint
(SNP, News, coldset, 45-55 g/m²): ISOnewspaper26v4 (IFRA26) Total ink limit 240%,
Max black 95%. Four-colour (CMYK)
Photo Resolution 200 dpi
Printing Offset Printing
Working Formats ai, eps, psd, jpg, pdf
Finished Format Print-ready PDF, follow ink limits.
(Ink limit max 240%, max black 95%)
Longer technical specs http://www.kroonpress.eu/ajaleht
article article
(+10 mm bleed)280 x 360
257 x 165
257 x 80126 x 165
61 x 335 257 x 40
126 x 8061 x 165
126 x 335
257 x 335
CONTENT MARKETING ARTICLE
1/1 pg.
1/2 pg.
1 500 eur
800 eur
1 300 eur
700 eur
1 100 eur
600 eur
1/1 pg.
1/2 pg.
1/1 pg.
1/2 pg.
1/1 pg. 2200-2600 characters, 3 photos • 1/2 pg. 1500-1700 characters, 2 photosPrices do not include VAT.
Editor writes article + photographer + our design
Estonian text from customer + photos + our design
Russian text from customer + photos + design
Editor writes article + photographer + our design
Estonian text from customer + photos + our design
Russian text from customer + photos + design
width x heightmillimeters
534 x 335
page
with
art
icle
pg. with article
1/4 pg
1/2 pg
back cover 1/1 pg
2 x 1/1 pg
1/1 pg
1/2 pg
1/8 pg
WEST HARBOUR, TERMINAL 2
ADVERTISING SPACES IN THE PORT
Alcohol advertising is allowed 2nd floor (departure hall).
Led-TV: 10 s rotation max 10 min. 6 times per hour. 2 pc
DIGITAL ADVERTISING AND VIDEO SCREENS
PRICE (PER MONTH) 790 € + VAT
West Harbour is Europe’s busiest passenger harbour
Operators: Tallink and Eckerö Line
10 departures every day
More than 5 million passengers every year
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•
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DIGITAL LED-TV 2 PC
TECHNICAL INFORMATION
STATIONLIGHTS 14 PC
Portrait screen 55”: 10 s rotation max 10 min. 6 times per hour. 8 pc
Printed poster
DIGITAL ADVERTISING AND VIDEO SCREENS
STATIONLIGHT
PRICE (PER MONTH) 790 € + VAT
PRICE (PER MONTH) 1 950 € + VAT
Led-TV 640 x 336 px4000 x 2000 cm
1080 x 1920 px55”
112 x 167 cm+ 3 cm bleed
SIZE WORKING FORMATS OTHER INFO
Station-light
Portrait screen
mp4, jpg, png, gif, bmp, mkv, mov, flv, avi (duration 10 s)
mp4, jpg, png, gif, bmp, mkv, mov, flv, avi (duration 10 s)
resolution 300 dpi, IsoCoated,
four-colour (CMYK)print-ready pdf
Ad (still) max 3 picture100 € +VAT. Video production. Ask offer!
Stationlight ad 100 € + VATInstallation 100 € + VAT
PROMOTIONS. Ask more information from your contact person.
PORTRAIT SCREEN 55” 8 PC
Ad (still) max 3 picture100 € +VAT. Video production. Ask offer!
ESC
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BARBISTRO
FROM SHIPFROM SHIP
Elev
ator
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(DEP
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TO
TA
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TO S
HIP
TO S
HIP
Bistro 1
Elevator 1
Escalator 1
Escalator 2
Elevator 2
Bistro 2Bistro 3
ARR
IVA
LS (T
O H
ELSI
NKI
)
Bar 1Bar 2Bar 3
Tallink 1Eckerö Line 1Tallink 2Eckerö Line 2
Look introduction video here: http://balticguide.ee/mediakortit/
DIGITAL LED-TV
STATIONLIGHT (POSTER)
PORTRAIT SCREEN 55”
PROMOTION AREA
PROMOTIONAL AREA
Media
Media
600 € + VAT
5000 € + VAT
5x5 m
235 m2
DEPARTURE AREA
ARRIVAL
Price (per day)
Price (per month)
Size
Size
Production price: ask offer!
Production price: ask offer!
WEST HARBOUR, TERMINAL 2 PLAN
WEB BANNER PRICES:
Banner design, please add 15% of banner cost. The prices don’t include VAT.
THE BALTIC GUIDE HOMEPAGE
Right side250x250 px
4 weeks 400 eur2 weeks 230 eur1 week 165 eur
4 weeks 700 eur 2 weeks 400 eur
Front page large leaderboard banner970x250 px
Front page leaderboard banner 728x90 px4 weeks 500 eur 2 weeks 300 eur 1 week 165 eur
Leftside
250x500 px
4 weeks 450 eur2 weeks 250 eur1 week 180 eur
Article’s footer banner 646x80 px
Front page large leaderboard banner
Front page large leaderboard banner
Right side250x250 px
Article’s footer banner
Left side250x500 px
Front page large leaderboard banner
4 weeks 500 eur 2 weeks 300 eur 1 week 165 eur
Right side250x250 px
Right side250x250 px
Right side250x250 px
FEEDBACK FROM READERS
“Olen innokas Baltic Guide -lehden lukija, sillä lehti pitää sisällään niin paljon mielenkiintoista luettavaa sekä hyviä tarjouksia.
Olen ollut lehtenne lukija jo 90-luvulta asti ja aina lukenut sen kannesta kanteen.
”Lehti on tosi hyvä! Muistakaa myös Virossa asuvia suomalaisia, ei vain turisteja.”
”Hyvä lehti ja kiva, kun sen saa aina ilmaiseksi satamasta. Mukava aina lukea matkan alka-jaisiksi ja tulee heti “Tallinnafiilis”. Jatkakaa samaan malliin…”
”Lehdessä on ollut monia hyviä tarjouksia, lisää vaan kiitos!”
”Mainostajille: enemmän etukuponkeja!”
“Minä ostan joka kuukausi Baltic Guiden, hinta ei oo paha 1,70€ ja paljon lukemista. :)”
“Hauska testi, keksit. Kohteiden esittely, tällä kertaa Narva, Viljandi.Taksien hintavertailu, todella tarpeellinen.Luontokohteista ei koskaan kyllästy luke-maan, lintupaikat ja paljon muuta.”
(02/2018)
(10/2017)
(TBG readers study 2014)
(Facebook: Tallinnatärpit, 11/2018)
(01/2018)
From The Baltic Guide section “Turisti rysässä”.