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1. Visitor profile at a glance 3
2. Results of the exhibitor and visitor survey 5
2.1 Exhibitor survey 5 2.2 Visitor survey 6
3. Visitors’ industries 7
4. Visitors’ company size 8
5. Visitors’ job function 9
6. Investment plans and levels 11
7. Highlights of the exhibition 12
8. Show program on two days 13
9. First German Fire and Explosion Protection Congress, 2014 14
10. Representative visitor companies 15
11. Visitor promotion in the run-up to the show 16
12. Public Relations 18
Save the date 19
Contacts 19
Other shows in the SOLIDS European Series (SES) 19
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1. Visitor profile at a glance Visitor numbers
Number
Visitors 4986
Exhibitors 393
Comparison to SOLIDS Dortmund & RECYCLING-TECHNIK 2012:
The number of exhibitors has grown by 15% The number of visitors has grown by 15% Over half of the visitors are interested in the exhibitiors of RECYCLING-TECHNIK
Origin of the visitors
Origin Percent
Germany 89%
Europe
(Austria, Belgium, Czech Republic, Denmark, Finland, France, Great Britain, Greece, Italy, Lithuania, Luxembourg, Norway, Poland, Portugal, Rumania, Sweden, Switzerland, Slovakia, Slovenia, Spain, The Netherlands)
10%
Overseas
(Bahrein, Hong Kong, India, Mexico, Mongolia, Russia, Taiwan, Turkey, Ukraine, USA, United Arab Emirates)
1%
The shows‘ geographic outreach is now far beyond the German country borders.
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Development of visitor numbers 2006-2014
Since the first show in 2006, the number of visitors has already increased fivefold
New visitors / Returning visitors
Around 40% of the visitors in 2014 were at the shows for the first time
Roughly 2/3 of the visitors had visited the shows before
Exhibitors at SOLIDS Dortmund & RECYCLING-TECHNIK are able to meet many new contacts and at
the same time deepen existing business contacts.
0
1000
2000
3000
4000
5000
6000
2006 2008 2009 2011 2012 2014
Visitors
62%
38%
First visit to the show in 2014
No Yes
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2. Results of the exhibitor and visitor surveys
Visitors Exhibitors
90% of the visitors were very satisfied or satisfied with SOLIDS Dortmund & RECYCLING-TECHNIK 2014.
82% of the exhibitors were very satisfied or satisfied with SOLIDS Dortmund & RECYCLING-TECHNIK 2014.
86% plan – either very likely or likely to visit the show again.
96% of the visitors will recommend the shows very likely or likely to their colleagues.
89% of the exhibitors deemed the show to be a relevant platform for business for their companies and products.
2.1 Exhibitor survey
On each day of the show, the exhibitors generated around 30+ contacts.
A particular strength of the shows was the quality of the contacts:
70% of the exhibitors rated the quality of their contacts with very good and good.
In addition, 87% of the exhibitors stated that they expected to generate business deals from the
contacts they had made.
6,00%
64%
29%
1%
Quality of the contacts
Very good Good Average Bad
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2.2 Visitor survey
58% of the visitors stated they came to the shows looking for specific solutions, products, trends
and innovations 40% of the visitors said they used the shows as a networking platform to meet experts and new
suppliers
SOLIDS Dortmund & RECYCLING-TECHNIK serve the market as an important information and investment exchange. Opportunities for networking were also increased by a variety of new spaces devoted to interaction, such as the country pavilions, the Business Bar and coffee areas.
Evaluation of show results
Visitors' goals Evaluation of show results
Business deals & networking 79% of the visitors rated their experience in this category as excellent or good.
Meet with existing suppliers 76% of the visitors rated their experience in this category as excellent or good.
Find new suppliers 73% of the visitors rated their experience in this category as excellent or good.
Get an overview of the market 53% of the visitors rated their experience in this category as excellent or good.
SOLIDS Dortmund & RECYCLING-TECHNIK has established itself as a fixed date in the diaries of industry professionals, who use the shows effectively for sourcing new suppliers and making purchase decisions on planned investments.
31%
25%
22%
15%5%
2%Reasons for the show visit
Finding out about new products andinnovations
Meeting experts / technicalexchange
Looking for specific solutions andproducts
Looking for new suppliers
Attending lectures / Show program
Other
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3. Visitors’ industries
The top 5 visitor industries were:
Mechanical engineering / Metal industry (21%) Chemicals / Pharmaceutical industry (16%) Stones, soil, mining (11%) Logistics (transportation & storage) (8%) Food & foodstuffs (8%)
The top 3 growth industries (compared to the previous show):
Industry Growth
Mechanical engineering / Metal industry 12%
Chemicals / Pharmaceutical industry 5%
Food & foodstuffs 3%
All core consumer sectors of the solids industry are well-represented and grow continuously.
0%
5%
10%
15%
20%
25%
Visitors' industries
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4. Visitors’ company size
The visitors came from various company sizes:
51% came from small to medium-sized enterprises with up to 100 employees 49% came from enterprises with more than 100 employees; of these over half were employed
by big companies with over 500 employees The show offers an ideal platform for doing business with both SMEs and large corporations
27%
24%24%
25%
Company size
<25 26-100 101-500 >500
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5. Visitors’ job function
The visitors held the following types of positions:
63% were at the management level in their companies, of whom 1/4 were at the top executive levels
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Visitors' job function
37%
16%
47%
Visitors' positions
No leading role CEO Leading role
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Investment decisions
Roughly 60% of the visitors play an active role in taking investment decisions on behalf of their companies
Exhibitors directly and effectively reach their target audience without abstraction or wastage. The high quality of the visitors is one of the success factors that assure good business relationships continuing long after the show.
18,00%
41,00%
41,00%
2014 visitors - Impact on investment decisions?
Yes, I am directly responsible Yes, I advise No
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6. Investment plans & levels
73% of the visitors reported investment plans in the upcoming months It is very likely that, based on their show participation, exhibitors will make successful business
deals within the next six months.
Notes about the visitor’s planned investments for the coming year:
48% of the visitors reported investment plans of over EUR 100.000 24% of the visitors reported investment plans of over EUR 500.000
The companies represented by the visitors are both ready and able to make investments, which underscores the importance of SOLIDS Dortmund & RECYCLING-TECHNIK as a business platform. One of the main purposes of the shows is to generate new business. Concrete investment plans indicate the real potential for closing sales.
73,00%
27,00%
Investment intentions within the next 6 months
Yes, we have specific investment plans
No, at the moment we are not planning on specific investments
15%
9%
13%
15%15%
9%
8%
16%
Amount of intended investments
up to EUR 10.000
EUR 10.000 - EUR 20.000
EUR 20.000 - EUR 50.000
EUR 50.000 - EUR 100.000
EUR 100.000 - EUR 250.000
EUR 250.000 - EUR 500.000
EUR 500.000 - EUR 1.000.000
over EUR 1.000.000
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7. Highlights of the exhibition Networking at the Business Bar in Hall 4
An innovative lounge concept in Hall 4:
the Business Bar seamlessly blends
networking, exhibition and catering
Sponsored areas: four exclusive seating areas provide the four premium partners a dedicated space for interactions and customer dialogues.
Premium partnerships 2014
In 2015 we will set up three Business Bars: in Halls 4, 6 and 7. Premium partners of SOLIDS Dortmund & RECYCLING-TECHNIK 2015 will benefit from an outstanding package of services before, during and after the show.
Dutch Pavilion in hall 6
Develop new markets efficiently under
the umbrella of the Machevo & Bulk
Vereniging
Networking and dialogue in a
professional business ambience:
international industry exchange
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8. Show program on two days
Innovation Center / SolutionCenter– Presenting innovations, trends & products
Four presentation stages, offering 60 expert lectures on topics such as:
What's new in the solids industry Conveying and mixing Safe handling of bulk goods with Hygenic
Design Powders and granules Measurement technologies for solid
goods Multimodal systems Control and prevention of dust in
powdered foodstuffs Solids transport Worker safety Recycling of plastics and construction
materials Trends and developments in recycling
technologies Renowned speakers enticed the public to take part in high-calibre mini-seminars – at no cost. Numerously intensive discussions and interaction between the audience and the lecturers at the presentation stages.
Daily Guided Tours – bringing innovations and trends to life
Four guided tours, focusing on the following industry topics, were offered:
Trends and innovative solutions in the
handling of solid goods: mixing and
conveyance technology / packaging,
materials handling / transport
Filtering, dosing, measurement – specialists at work: filter technology / measurement and control technology
Participating companies provided tour attendees with exclusive product information and answered detailed questions from the group. For these exhibitors, it was especially the high quality of the visitors that made the Guided Tours a success.
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Visitor parcours: interaction, activities and amusement
And there was no shortage of fun...! Especially entertaining was our solids-themed competition, which took participants to five
stimulating stations (located throughout the three halls) where they could touch, weigh, measure and try to identify various solids.
9. First German Fire and Explosion Protection Congress, 2014
High-calibre, scholarly programme with renowned industry experts for approximately 80
participants Lectures at the highest level World premiere with live explosion demos on the premises of the DMT Plenty of opportunities for experience sharing with other specialists to discuss ideas in a relaxed
atmosphere Richard Siwek, General Manager of the Swiss FireEx Consultant GmbH and internationally acknowledged expert in the area of fire and explosion protection, summed it up this way: "It was two fantastic days. I've conducted several thousand explosion tests myself and what I saw here in Dortmund had real practical relevance. Hats off!" Stefan Penno, President of the IND EX® e.V., recapitulated: "For a premiere, we put quite a lot on the line and, on balance, the concept really took off. Nonetheless, for the next edition there are still some things we can touch up in order to offer a few more surprises. In any case, it will certainly be worth coming back: if you don't participate, you'll miss out on way too much!"
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10. Representative visitor companies Enterprises such as these (among others) sent employee representatives to visit the shows:
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11. Visitor promotion in the run-up to the show Visitors are informed and invited to the show via all relevant channels – online, by post, by telephone – using a marketing mix tailored individually to each targeted industry. Mailing List:
Personal invitation of potential visitors of the relevant industries with the following focus: chemical and pharmaceutical industry, food & foodstuffs, mechanical engineering, stones, soil and mining.
In the German-speaking countries (Germany, Austria, German-speaking Switzerland)
in the Netherlands
in the UK
in Poland
Crossmedia campaign: print and online combined – experience solids
Print campaign: extravagantly arranged invitation card with sand textured paint and tell-a-friend
function
Multi-stage mailings
Directly integrated registration process for free of charge registrations
For example:
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Cross marketing campaign Maxi-postcard with personalized website and registration link
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Online marketing:
Weekly email campaigns starting 12 weeks before the show to qualified distribution lists; value
added: free access to the show
Telephone marketing:
Personal invitation of potential visitors; value added: free access to the show
Content marketing:
Mailing of the show magazine SCHÜTTGUT News (3 editions of the e-magazine in the run-up to
the show)
Preliminary editorial reports in partner media
Indirect visitors promotion through exhibitors
Mailings of personal invitations to potential visitors identified by exhibitors
Advertisements in leading trade journals
Visitor ticket vouchers as supplements Published advertisements
Online banner
Online newsletter
Stand-alone newsletter
Reach: approximately 401.100 readers!
SCHÜTTGUT NEWS Exhibition magazine (in German) published 3 times a year, serving the German, Austrian and Swiss markets
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12. Public Relations Media partnerships with leading publishing houses Continual press relations with trade journals as well as with the regional daily and economic
news organisations
o before, during and after the show
Regular sending of press information to over 100 editor desks and journalists Close cooperation with trade federations and research institutions
Media partners
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Save the Date
SOLIDS Dortmund & RECYCLING-TECHNIK 2015
04. – 05. November 2015
Messe Westfalenhallen Dortmund
Hall 4 + 5 + 6 + 7
Contacts To book a stand
Charlotte Bössl +49 89 127 165 117 [email protected]
Marketing & bookings
Sandrina Josephs +49 89 127 165 114 [email protected]
Julika Hecht +49 89 127 165 115 [email protected]
Ina Sinatsch +49 89 127 165 127 [email protected]
Julia Lugert +49 89 127 165 138 [email protected]
Event Director
Daniel Eisele +49 89 127 165 118 [email protected]
Other shows of the SOLIDS European Series (SES)
SOLIDS Kraków 2014 29.10 – 30.10.2014 EXPO Kraków
SOLIDS Antwerp 2015 11.03. – 12.03.2015 Antwerp Expo Hall 1 + 2 + 3
SOLIDS Basel & RECYCLING-TECHNIK 2015 06.05. – 07.05.2015 Messe Basel, Hall 2
SOLIDS Russia 2015 27.05. – 28.05.2015 ExpoForum, St. Petersburg
SOLIDS Rotterdam 2015 30.09. – 01.10.2015 Ahoy Rotterdam
If you are interested in one of these shows, please contact Charlotte Bössl!