WORLD’S #1 HOLSTEIN DAIRY MAGAZINE

MEDIAKIT

ABOUT US 3

AUDIENCE 4-5

MAGAZINE ADVERTISING 6

DIGITAL ADVERTISING 6

DESIGN SERVICE 7

PHOTOGRAPHY 7

SATISFIED CLIENTS 7

CONTACT 8

ANALYS I S - FARM REPORTS - COW FAM I L I ES - PROVEN S I RES - S I RE INDEXES - GENOMICS - H I STORY - REPRODUCT ION - MANAGEMENT - INTERV I EWS - RED HOLSTE IN2

ABOUT USHolstein International is the independent and unique magazine for the Holstein

Industry: Unique because it has completely original, knowledgeable and

unbiased content, crafted by its own dedicated, professional and independent

team of editors and photographers. Moreover: Holstein International is the only

dairy magazine that is fully replicated and published in 6 languages; English,

Dutch, German, French, Italian and Spanish.

WORLD’S #1 HOLSTEIN DAIRY MAGAZINE

ANALYS I S - FARM REPORTS - COW FAM I L I ES - PROVEN S I RES - S I RE INDEXES - GENOMICS - H I STORY - REPRODUCT ION - MANAGEMENT - INTERV I EWS - RED HOLSTE IN

MISSION STATEMENTSupplying unbiased information – worldwide accessible – to our readers, to

enable them to improve their knowledge and the quality of their work within

the Holstein industry.

3

READERS ALL AROUND THE GLOBE

USA

South-Afrika

Spain

Ireland

Switzerland

France

Netherlands

Italy

Austria

39963774

3145

2516

1100

3145

5189

2280

423

Great-Brittain2516

BelgiumSweden

Denmark

1258314

708

Canada

314

Per subscriber there are 2.7 additional readers: 1.6 within the family, 1.1 outside the family. From this we can conclude we have 11,500 (number of subscribers) + 31,050 (additional readers) = 42,550 readers

of the subscribers keep HI after they

read it

77.6%

6 languagesacross 60+ countries

42+550 readers globally

COUNTRIES TOP-17:

++

6 Languages

German24%

English32%

Italian6%

French16%

Dutch15%

Spanish7%4

Age

0 50 100 150 200 250 300Older than 60

50-60

40-50

30-40

20-30

Younger than 20

Gender

Profession

READERS ALL AROUND THE GLOBE

Austria

Australia

423

1337

Germany5661

Denmark

New-Zealand

550

of the subscribers are reading the ads as part of making

purchasing decisions

49.2%of the subscribers read HI more than

5 times

35.3%

6 languagesacross 60+ countries

42+550 readers globally

READERS PROFILEHolstein International is a magazine for readers who rely on genetics for the success of their company.It is for men and women highly interested ineverything that is happening in the global Holsteinindustry. And it is also an essential source for people who are interested in breeding, dairy business,management, shows and sales, as well as commercial,genomic or daughter-tested bulls.

Holstein International readers are mostly secondaryand/or higher educated. They work round-the-clock toensure their business is sustainable and, next to that,their spare time is focused on cow related activities.They are in the prime of their working lives and selectvery carefully how they would like to be informed andinspired.

Holstein International offers conscientious, indepen-dent and intelligent content to an attractive andinterested readership so they can expand their know-ledge and improve the quality of their work within theHolstein industry.

9% 91%

Other

Trader/Exporter

Sire analyst

Breeding advisor

Technician

Herd manager

Dairy farmer

5

Bring global attention to your enterprise

“There is no other dairy magazine that covers your advertising campaign with just one advertisement in 6 different languages at the same time!”

If you advertise in the print edition of Holstein International, your ad will always be published in the digitaledition, as well as in the online library. As additional advertising opportunity, Holstein International offers;

MAGAZINE ADVERTISING

DIGITAL ADVERTISING

TRANSLATION SERVICEEach edition of Holstein International is published in 6 different languages: English, Dutch, German, French, Italian and Spanish. All articles and advertisements are translated by our own specialized transla-tion team. Reading an article or advertisement in the native language gives you the opportunity to get full understanding of the message. Therefore we are convinced that it is a big advantage for all readers to read Holstein International’s content in their own language. Translation service is included in our rates.

ADVERTISING RATESFor more detailed info on the advertising rates and technical specifications please see attached rates card.

WebsiteBANNER

Weekly email newsletter- BANNER

HI-App- BANNER

ADVERTORIAL Website + App

SIZESWidth x Height in MM In InchesImage size: Vertical Horizontal Vertical Horizontal1/1 page: 210 x 297* - 8,268” x 11,693”* -1/2 page: 93 x 280 190 x 138 3,661” x 11,024” 7,480” x 5,435”1/3 page: 61 x 280 125 x 138 2,402” x 11,024” 4,941” x 5,435”1/4 page: 93 x 138 - 3,661” x 5,425” -1/6 page: 61 x 138 - 2,402”x 5,435” -

* Bleed for 1/1 page: 3mm or 0,118”

120 x 90 pxPictures +

Max. 500 words 120 x 90 px 640 x 150 px

Advertorials

Advertorials are a unique advertising format packaged in the form of editorial con-tent. They are a very attractive advertising option that allows you to present your message in an informative and educa-tional way to the readers of Holstein International.

Brochures

Sale catalogue or new-product launch?Including a brochure in Holstein International gives you considerable savings on international shipping costs and brings your message directly at dairy farms around the world.

Insert/Outsert

Give your product or service greater visibility by advertising on an insert or outsert in Holstein International.

EXTRA ADVERTISING POSSIBILITIES

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PHOTOGRAPHY INTERESTED IN OUR PICTURES?It’s possible to purchase our pictures for commercial and private demands!

You can also book one of our Holstein International photographers for a photo shoot for example foryour new marketing campaign or product launch. Han Hopman and Christine Massfeller are profes-sional photographers from the industry and like no other they know how to picture a cow at her best.

Please contact us for our pricing and take a look at www.holsteininternationalphotos.com for a sneakpreview of the most beautiful pictures.

SATISFIED CLIENTS

Our professional Holstein International design team can help you meet your marketing needs and design your advertisement, brochure, leafl et or other communication media

DESIGN SERVICE

An All-Round Organization from DenmarkPeter Baelum, the manager of the Semen & Cattle Shop from Denmark has over 20 years of experience with cattle export to several European countries. Denmark is renowned for its high ranking animal health status and because of this, The Semen & Cattle Shop is able to quickly deliver quality cattle to their final destination.

Semen &Cattle

Shop

The Semen & Cattle Sales Team

In Denmark, The Semen & Cattle Shop is the official distributor of TAG & Select/Genervations. To add high quality genetics to your herd, contact us today!

Epic daughter

over20 yearsexperience

Herdman Christian Pedersen & Peter Baelum

SEMEN AND CATTLE SHOPPeter BaelumTel. (+45) 6024 8058Peter@semenandcattle.dkwww.semenandcattle.dk

Please feel free to contact us, we speak English, German, Dutch and Danish.

PHO

TOS:

HAN

HO

PMAN

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EX-94 VG-87

Vielen Dank an alle Helfer zuhause und auf den Schauen die diesen

Erfolg möglich gemacht haben!!!!!

3/3 12444 4,14 3,38 1.La. 11316 3,61 3,43

Maxima Madame

She's back again!!!Res. Sieger alt Rotbunt DHV-Schau 2015Ladd und Addiction Töchter im Betrieb(Tochter @ German Master Sale)

Res. Sieger Jung Schwarzbunt DHV-Schau 2015Defiant Tochter im Betrieb

Henrik Wille | Alter Dorfweg 349632 Essen/Oldenburg (Germany)Tel.: (+49) 5434 531 | Fax: (+49) 5434 7306Cell.: (+49) 170 7722 531 | henrikwille@gmx.net

EX-94Maxima

VG-87VG-87Madame

Grand Champion Thuringia Open 2014Grand Champion Konvent 2014

1. Rang Swiss Expo 2015Grand Champion Schau der Besten 2015

Grand Champion Agra 2015 Grand Champion DHV Schau 2015

5.La. 16,268 3,68 3,07

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Photos: Han Hopman

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VG-871.La. 11316 3,61 3,43

EX-943/3 12444 4,14 3,38

The best Cows

2850 route 259Notre Dame du Bon Conseil • Canada, Qc • J0C 1A0

tel: (+001) 819-336-7001 • fax : (+001) 819-336-7002info@gencomholstein.com • www.gencomholstein.com

World Champion 2012 All-American 2012All-Canadian 2012

Supreme Champ. WDE 2012Supreme Champ. 2012 Best Udder 2011-2012

Supreme Champ. Québec Expo 2012 Res All-American 2011Res All-Canadian 2011

• All-American 3 ans-sr 2010• Inter. Champ. WDE 2010• Res. All-Canadian 3 ans-sr 2010• Res. All-Québec 3 ans-sr 2012

• Nom. All-Canadian 2012 • Nom. All-Canadian 2011• 2nd Sr-3-Years 2012• Best Udder Sr-3-Years 2012• Res. All-Québec 2012

Rf Goldwyn Hailey EX-97 2E

Idee Goldwyn Lynley EX-93

• Nom All-American 2012 • Nom All-Canadian 2012

Tween Bays Sara Goldwyn EX-93

Dubeau Jasper December VG-89

from

Premier Exhibitor 2012:

• Québec Spring• New-York Spring• Québec Int’l• WDE•

A L L 4 I N E M B RYO S P RO G R A M:

• Inter. Champ. Québec Expo 2010• Inter. Champ. Québec Spring 2010 • Res. Grand Champ. Québec Spring 2010

• Inter Res.Champ. Québec Int’l 2012• Res All-Québec 2011• Res Grand Champ. Québec Int’l 2011• Inter Champ. Québec Int’l 2011

Gen Com Mrt 2013 - Bloomed.indd 3 22-02-13 11:55

Pen-Col Bookem Misty ET VG-882-09 207 17.353 654 3.8%F 551 3.2%P

+2355+2355

Congratulations to Select Sires!

Misty

Misty is a once in a lifetime young cow, she has show ring potential and is a genomic giant. She has a deep pedigree, o� spring that are genetic leaders and the general appearance that will stop you in your tracks.

Misty’s Man-O-Man dam Maybaline has � ve milking daughters two scored VG-88 & 3 are VG-86 as 2-yr-old. Maybaline also has a Mogul son Pen-Col Merrick at ABS with +3.43 GPTAT he is one of the highest young sires in the breed for type.

Her Supersire son is :

#7HO12449 Pen-Col Marty-ET GTPI +2580 CFP 154 at Select Sires

Her daughters include:

Pen-Col SS Madame GTPI +2614 by Supersire

Pen-Col  Halogen Miss ET GTPI +2464Pen-Col Montross Misty  GTPI +2523

Dennis and Josey Wol� | P O Box  528 | Millville PA  17846 | Tel. (+1) 570 380 3456 | dwol� 2008@gmail.com

Pen-Col Farms

Pen-Col Bookem Misty ET VG-882-09 207 17.353 654 3.8%F 551 3.2%P

GTPI+2355+2355

MistyMisty

Misty is a once in a lifetime young cow, she has show ring potential and is a genomic giant. She has a deep pedigree, o� spring that are genetic leaders and the general appearance that will stop you in your tracks.

Her Supersire son is : Her daughters include:

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MistyMistyMagical

KoeponTorensmaweg 2 | 9892 TD Feerwerd, Nederland | Tel. (+31) 594 621 477

Marcel: (+31) 610 667 848 | Alex: (+31) 650 427 993 | E-mail: borst.alex@gmail.com

DES

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BY

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IN IN

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www.koeponholsteins.com

Visit our Open Days

at 4&5 SeptemberKoepon Klaske 48 EX-91 (Restha)

BOOMING GENOMICS at Koepon

Koepon PB P Midnite 29 (Powerball x Epic)2343 GTPI 668 Milk 1.73 PTAT 5.2 PLMaternal brothers in AI

Wilder K 22 (Brekem x Snowman) RED2301 GTPI 1178 Milk 1.54 PTAT 4.3 PLMaternal sister to Kanu P

Koepon Bal Regenia 156 (Balisto x Epic)2464 GTPI 1016 Milk 2.51 PTAT 3.8 PLFull brother @ Alta

Koepon HLG Regenia (Halogen x Mogul)2510 GTPI 1185 Milk 2.09 PTAT 6.7 PLA full sister sold for € 20.000 @ the Tulip Sale 2014

Koepon Slvr Classy 228 (Silver x Man-O-Man)2643 GTPI 794 Milk 1.96 PTAT 5.3 PLMaternal sister of Cornell @ Alta

PP

RED Kanu 111 Koepon Epic Regenia 109 Koepon Stormatic Regenia 1

Koepon ManO Classy 93 Koepon Snowman Midnite 8

www.holsteininternationalphotos.com

ABC Genetics | Aberekin | ABS Global | AI Total | ALH Genetics | Alltech | Arm & Hammer Nutrition | Ascol | AWE ASBL EYBS | Benner Hol-steins Ltd | Bons Holsteins | Braunvieh Schweiz Genossenschaft | BUC Holland Int. | Butlerview Farm | Canadian Dairy Expo | Chart MVE Industries | China Great Wall Exhibition | Cogent Breeding Ltd. | Cosapam | Coyne Farms Inc. | Cremona Fiere Spa | CRI | CRV Holding Bv | Dairy Quality Inc. | Delaval Int. | Diamond Genetics | Eurogenes | Eurogenetique | Evolution International | Expo Bulle | Ferme Petitclerc | Feu-rich | Flatness International | Gbr Reinermann | Geac Morel | Genes Diff usion | German Genetics Int. | Glaslough Holsteins | Goepel Genetik Gmbh | Hanson | Harrison | Hellender Holsteins | Holland Holstein Herds | Huddlesford Herd | Icerobotics | Intermizoo Spa | International Protein Sires | Jetstream Genetics | KI De Toekomst | KI Kampen | KI Samen | Koole & Liebregts | Luccombe Farms | Masterrind Gmbh | Medria | Micron Bio Systems | Milkrite | MMR Technologies Int. | Nedap Agri | Origen Plus | Osnabrucker Herdbuch | Portacheck | Pre Treat-ment Solutions | Prim Holstein France | Promat Inc. | RBB Rinderproduktion Berlin | Rinder Union West | Rinderallianz | Royal Winter Fair | RSH EG | SCR Europe | Select Sires Inc. | Semenzoo Italy | Semex Alliance | Sexing Technologies | Solvay Chimie Sa | Space | Swissgenetics | Taurus Service Inc. | Techmix | Tiger Lily | Tirsvad Holsteins | Toc Farm | Top Q | RUW | Transamerica Genetics | Triogroup Communications | TWG ST | Udder Comfort | Velthuis | Viking Genetics Int. | VOST OV | World Dairy Expo | World Wide Sires | WWS Germany | Zooservis | ZBH

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CONTACTHolstein International BV

Offi ce address: Juckemaleane 10, 9051 MT StiensPostal address: P.O. Box 80, 9050 AB Stiens, NetherlandsTelephone: (+31) 58 257 43 45Fax: (+31) 58 257 41 00E-mail: info@holsteininternational.comWebsite: www.holsteininternational.com

Publisher: Berber van AmerongenPublication frequency: Monthly / 12xAdvertising Sales: Berber van Amerongen, Meino Annema, Jeroen Houweling & Mariëlle KruidhofEmail: sales@holsteininternational.com