Mediakit 2021 Engels v2 - HEARST...appealing guests such as Wim Hof, we share interesting and...
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2021
Transcript of Mediakit 2021 Engels v2 - HEARST...appealing guests such as Wim Hof, we share interesting and...
2021
Never before have we been so confronted with the importance of our health. The coronavirus has challenged us to not only
stay physically strong, but also mentally strong. Not to strive for a six pack, but for more energy, resilience and a stronger
immune system. During this challenging time, Women’s Health helps filter out the bullshit and provides you with useful
information by collaborating with the best experts from the Netherlands. Together, we will inform, inspire and activate. So
they always have the tools to become fitter and healthier. Whenever and wherever they are.
Milou Turpijneditor in chief
600.000 unique visitors
1.500.000 page views
30.000 newsletter subscribers
6 editions per year 120.000 reach
Magazine, womenshealthmag.com/nl, Facebook, Instagram, Shoppable content, Video, Podcast, Social events, Live events Challenges, E-courses
OVERLAP PRINT/DIGITAL
TOTAL BRAND REACH
69.000 58.000
WOMEN’S HEALTH GET'S BIGGER & BETTER
400.000 Of which more than a quarter
print and three-quarters digital
20.000
DIGITAL PRINT
ALL CHANNELS
Women’s Health offers her readers practical information and inspiration to shape her personal health(ier) lifestyle. The Women’s Health reader loves moving her body, pays attention to her mental health and likes to look good and put together. She invests in quality beauty products and beautiful fashion items or gadgets for herself. She loves sharing the knowledge she gains about health and wellbeing with the people she surrounds herself with. She takes on an influencer role in her circle.
DE WOMEN’S HEALTH-READERWH reader scores selective on very
interested in fashion (248)
She loves pampering
herself (234)
Bron: NOM DGM 2020-I
Influencer WH reader in the field of health
She is very interested in beauty (300)
She enjoys a healthy lifestyle (228)
PROVIDE INFORMATION GIVING ADVICE ASKING PEOPLE FOR AN OPINION
DUTCH PEOPLE WH READER
EDITION 1 | 13 FEB (MARCH & APRIL) #Getfitdone with special ice skates
EDITION 2| 9 APRIL (MAY & JUNE) Happy Nature special - A happy brain by moving outside
EDITION 3 | 11 JUNI (JULY & AUGUST) Olympic Summer Games
EDITION 4 | DI 11 AUG (SEPT & OCT) Empowerment Issue
EDITION 5 | DI 13 OKT (NOV & DEC) Mental Issue
EDITION 6 | DI 8 DEC (JAN & FEB) Healthy Holiday with special gratitude
EDITORIAL PLANNING
‘Tell me and I forget. Teach me and I remember. Involve me and I learn’.
To make sure we really help people optimize their lifestyle, we won’t just (1) share information and (2) inspire our target audience, we will also motivate them to (3) actively participate and experience healthy habits.
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3OUR APPROACH
We believe that all women can become their own health-expert with the knowledge and tools that the Women’s Health platform o"ers. Besides the magazine and the website,
next year we will create challenges on Instagram, such as ‘more sleep and less stress in 21 days’, taboo breaking podcasts and mental health e-courses. By doing this, we go even
further in helping everyone optimize their own health.
PODCASTS Together with a team of experts and appealing guests such as Wim Hof,
we share interesting and special knowledge during our podcast.
DEDICATED NIEUWSBRIEF We discuss relevant and
current a"airs in a newsletter about immune systems that is
backed by science.
CHALLENGES Create your own healthy habits
within the Women’s Health social community.
INSTA LIVES We organize Instagram Live sessions to learn how to cook
healthy meals and stay fit at home from the best trainers, all from the comfort of your own living room.
BECOME YOUR OWN HEALTH EXPERT
E-COURSES The Women’s Health network of experts creates a special 10
week training schedule to, for
instance, gain more energy and get a
better night’s sleep.
Women’s Health translates scientific research results to clear and understandable content and provides
practical tools to use the findings and create a healthier lifestyle. We do this together with a team of scientists
and experts: our board of believers.
BOARD OF BELIEVERS
LIESBETH VAN ROSSUM
Internist - Endocrinologist Erasmus University Rotterdam
DR. SAMEFKO LUDIDI
Nutritional scientist University of Maastricht
DAFNE FELLER
Brain expert NeuroLeadership Institute
DR. WINNI HOFMANSleep expert University of Amsterdam
Prevention
Recovery
Individual Society
HEALTH
TARGET AUDIENCE
1 to 1 reach Strong with audience Authority in health
SCIENCE
GOVERNMENT
MOUTHPIECE
LOBBYIST FOR LEGISLATIONPAR
TNER
IN
INFO
RM
ATI
ON
PR
OV
ISIO
N
sporadic opinion pieces in traditional media often with a
direct cause
impact of measures on the population and the Netherlands in traditional and lifestyle media
bloggers often without scientific
support
HEALTHCARE PROFESSIONALS
LEADING TOPICS
MENTAL HEALTH
BEAUTY
SPORT
NUTRITION
IMMUNE SYSTEM
FIT CLUBS Each Fit Club is all about a specific sport clinic during which an exclusive group of participants can be present. From open water swimming to bouldering and from a hardcore bootcamp to a relaxing yoga class. Our Fit Club partners get complete exclusivity per event so that we can provide the ultimate brand experience with a program tailored and matched perfectly to the brand. Including the allround exposure package on the Women’s Health channels (print, online, newsletter and social). NATIONALE SPORTWEEK In 2020, Women’s Health organized a complete sports week surrounding the NOC*NSF’s National Sport Week. All during corona. In 10 days, the Women’s Health team traveled to 7 di!erent cities in the Netherlands to organize sports clinics. Together with the best trainers and big influencers in the sports scene, for a very exclusive group of participants.
WOMEN’S HEALTH SPORTEVENTScorona proof
The health sector is booming and there is a large need for trustworthy and accessible information on health. As a strong international brand with authority, the allround
platform is more relevant than ever. •
Women’s Health magazine is published in over 15 countries worldwide and internationally reaches over 15 million readers. This makes Women’s Health the fastest growing
international health magazine in the world. •
The Women’s Health editorial o#ce collaborates with an allround network of experts and scientists who are specialized in specific health topics.
• Women’s Health has an ever growing health community of intelligent, positive
millennials that we literally know how to get moving. •
Women’s Health has a strong sports and health influencer network that we can activate additionally to broaden the reach of our partners’ campaigns.
• In the Netherlands, Women’s Health is part of the sports cluster of Hearst Netherlands
that also includes Men’s Health, Runner’s World and Bicycling Magazine. Together, these titles have an online reach of a whopping 804.000* sportive men and women in the
Netherlands. •
Hearst Netherlands has its own creative agency that provides our partners with media advice based on thorough data, knowledge and experience, and helps set up, develop
and implement result driven campaigns.
*Bron : NOM Mediakmerken 2020-III
THE POWER OF WOMEN’S HEALTH
MARGRIET HUISMAN Brand Coördinator Sales
[email protected] +3165325 6556
MIRTE WILLEMSE Brand Manager Women’s Health
& Cosmopolitan [email protected]
+31619224379
MORE INFORMATION ABOUT POSSIBLE COLLABORATIONS
Please contact
