MEDIAKIT 2015

LSA is a brand of Infopro Digital Group – 10 place du général de Gaulle – 92 160 Antony - www.infopro-digital.com

FRANCESCA PETRICCA Italy+33 1 77 92 97 02 fpetricca@infopro-digital.com

ANNIKA GALLISTLGermany – Austria –Switzerland+ 33 1 77 92 96 19agallistl@infopro-digital.com

INFOPRO DIGITAL: THE LEADING GROUP FOR INFORMATION AND PROFESSIONAL SERVICES

║ Keep you updated and monitor your environment

║ Improve your profitability and increase your business expertise

║ Communicate and boost your turnover

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A COMPLETE RANGE OF MEDIA TOOLS AND SERVICES TO:OUR CLIENTS

Retail Insurance – Finance Industry Building and Public Works Automobile Tourism Local authorities

LSA, THE PARTNER OF ALL FRENCH ACTORS OF RETAIL AND CONSUMPTION FOR 57 YEARS

LSA is THE leading source of information for retailers and manufacturers of consumer goods in France, with 21 specialized journalists and 40 correspondents…

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More than two thirds of professionals think that LSA is the reference in their sector

LSA is recognized as an expert and as a reference

LSA journalists are regularly invited by the French BtoC media

The editorial team has created some key retail-specific terms such as “hypermarket” or "concealed inflation"

LSA highlights

The developments of food ad non food markets

The concept stores and sales techniques

The new products in food ad non food markets

The new trends in consumption

The innovative suppliers hypermarket concealed inflation

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A STRONG BRAND TO TARGET PROFESSIONAL: MAJOR KEYS OF SUCCESS FOR ADVERTISERS

MagazineWeekly

14 meetings

+ 3 congress

+ 5 awards

+ 4 diners

952 312visits (At Internet 2014)

20 000 BtoB subscribers(daily)

150 000 qualified contacts

21 691copies(OJD PV 2013)

2,4 Millionsview pages

Site web

1 cross sectoral E-newsletter

Data Base RETAIL

EVENTS

185 000executive readers

7 thematic E-newsletters

171 770BtoB subscribers(Weekly)

║Core target

77% of buyers read LSA each week

62% of department manager

54% of Store/ chain director

║ Readership indicators

Number of reader per copy: 5,1

Reading frequency: 2,2

Reading duration: 47 minutes

MAGAZINE: TARGET ALL DECISION-MAKERS OF RETAIL AND CONSUMPTION IN FRANCE

Source: TNS sofres Survey 5

║Core target

58% of Marketing/Communication Managers read LSA each week

52% of sales Managers

42% of CEO/GM/Company director

║ Readership indicators

Number of reader per copy : 3

Reading frequency: 1,9

Reading duration: 36 minutes

RETAIL SECTOR CONSUMPTION SECTOR

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LSA.FR AND E-NEWSLETTERS: THE LEADING GATE FOR TRADE AND CONSUMPTION IN FRANCE

EXCLUSIVE AND USEFULL CONTENT Mobile apps to facilitate access to the contents "Data Conso": Retail market data (survey, ranking,…) "Carnet des décideurs": portrait and last nominations

93% of professionals consider that lsa.fr is the

60% of lsa.fr visitors watch videos on lsa.fr

SPECIALISED ONLINE TV Video follow-up of all major retail events:

Equipmag Franchise Expo, Forum de la franchise,… Recurrent feature programmes: sustainable development,

innovation, digital retail …

WEEKLY AND THEMATIC NEWSLETTERS AND NEWSFLASHES Daily release of exclusive news and scoops for subscribers Topics: Digital Retail, beverage, Multimedia-appliance,

DIY-Gardening, HPC, Kids, Franchise

91% Newsletter reading rate (over the past 30 days)

reference website of their sector & 83% use it

* over the past 30 days

over the past 30 days

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LSA.FR AND E-NEWSLETTERS: DIGITAL EXPERTISETO MEET ALL YOUR NEEDS

Optimize your visibility

Many advertising formats to generate traffic, maximize your coverage, develop your image/notoriety: display, expand, layout, interstitial…

Stimulate your sales strategies

Various operations ranging from mailings to lead generation will enable you to gather qualified contacts: your future clients

Our database of 150,000 targeted contacts is constantly expanded, updated and professional registration numbers are added.

Develop your brand content special operations

Customized tools to develop your image and support your expertise: Partnership with LSA TV live broadcaster of the sector’s key events, hosting of feature TV programs, co-production of barometers/Surveys

Homepage layout

Digital revolution TV programme

Mailing

LSA EVENTS: BECOME A PARTNER, BENEFITS IN TERMS OF IMAGE AND NETWORKING

║ 3 congress: key, unifying events

Cross-canal Congress : 21 may 2015 Commercial Negotiations Congress (over 400 participants in 2014): 7 oct. 2015 Franchise & network Congress: 5 nov. 2015

║ 14 meetings: recurring lectures on current issues

An average of 100 people per lecture Among the topics 2015: commercial zoning, connected objects, supply chain, merchandising…

║ 5 awards: prestigious events for retailers and consumer goods professional which may gathered up to 700 guests

Sales forces: 11 june 2015 Cross canal Awards: 16 sept. 2015 Diversity Awards: 23 sept. 2015

║ Customized events: LSA associates its brand and provides you with its network and its expertise in organizing confidential meetings that encourages candid talk and high quality contacts

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Click & Collect Awards: 19 nov. 2015 Innovation Awards: 16 déc. 2015

Photos : Laetitia Duarte

Date subject to change, please contact us