Mediainformation 2017 · 2017. 5. 24. · print-ready files/Payment 19 Contact partners Website ......

Mediainformation2017

www.lebensmittelpraxis.dePrice List Nr. 57

valid from 01/01/2017

Lebensmittel Praxis

LPV GMBH

02Table of contents

Trade journal

3 Title portrait4 - 6 Dates and subjects schedule7/8 Price list of advertisements9 Circulation and distribution analysis10 Reader-structure analysis11 Information sheet about digital print-ready files/Payment 19 Contact partners

Website

12 Portrait/utilisation data13 Prices/forms of advertising14 New products database15 Thematic channel18 Formats and technical information

Newsletter

16 LPcompact! Portrait/prices/forms of advertising17 update – new products Portrait/prices/forms of advertising18 Formats and technical information

Mediainformation 2017

Profile in brief

The journal LEBENSMITTEL PRAXIS is the modern trade medium for mar-ket operators and can boast the highest number of copies sold in the sector (IVW 2 / 2016). Its core target group are the entrepreneurial-driven, self-employed businesspeople, market managers, branch managers, assistant managers and departmental managers in the food trade. The trade-centred specialist information covered by LEBENSMITTEL PRAXIS ranges from hands-on, service-oriented and market-consistent information as well as added-value-driven content with direct usability for the core target group, to strategic and background-relevant issues, and even grass-roots-level information focussing on sales and product ranges with specific recom-mendations for sales activities. What’s more, LEBENSMITTEL PRAXIS also supports training and furthers careers in the food trade. In its role as a “com-munications service provider”, it offers far more than merely the magazine: our digital offerings, numerous activities and events for the branch, coupled with the well-known trade and consumer surveys, such as HIT and Product of the Year, offer the trade an ideal community, and the industry the perfect setting for effectively addressing the target group on a long-term basis.

Target group LEBENSMITTEL PRAXIS focusses on success-orientated business peoplewho are either self-employed and operate one or several shops, or who manage a branch. Its core readers are managers who decide and take action at the point of sale. They make sure there is the best possible range of goods available in the shop, manage the personnel, see to it that the store is “all set” each morning, monitor turnover and the merchandise management system, keep a keen eye on costs in all areas, work to create a distinctive image for the outlet, discuss advertising and are responsible for the technical systems and equipment. But also part of the target group of LEBENSMITTEL PRAXIS are the decision-makers and executives in the head offices and their regional companies as well as the district and area managers with responsibility for the range of goods within their territory. The shop assistants in the departments important for the outlets offering a full range of goods round off the target-group spectrum of LEBENSMITTEL PRAXIS.

In a nutshell: decision-makers and executives in the head offices, their regi-onal companies, district and area managers, self-employed business people and their store and sales managers, shop and branch managers, those re-sponsible for the range of goods, departmental managers and those looking after the various counters.

Publication schedule 20 editions a year plus various supplements

Year 69th year 2017 Web address www.lebensmittelpraxis.de Membership IVW Publishing house LPV GmbH Hülsebrockstr. 2-6, D-48165 Münster Postal address Am Hammergraben 14, D-56567 Neuwied Telephone +49 (0) 2631 879 0 Telefax +49 (0) 2631 879 123 or -213 Internet www.lebensmittelpraxis.de e-mail [email protected]

Editorial Department Reiner Mihr (editor-in-chief ) Telephone: +49 (0) 2631 879 127 Nicole Ritter-Lüthy (editor-in-chief ) Telephone: +49 (0) 2631 879 162 Advertising Torsten Zelleröhr (Advertising manager) Department Telephone: +49 (0) 2631 879 217 Birgit Schuld (Media Consultancy) Telephone: +49 (0) 2631 879 143 11 Subscription price In Germany 39.70 € Abroad 63.00 € Price of single copy 4.90 €

Mediainformation 201703Title portrait

04 Mediainformation 2017

Dates and subjects schedule T

• Breakfast & supper products• TREND 2017 (trade opinion poll)• Newspapers and magazines

Issue Public. Adv./Copy- Feature Topics/Supplements Laender/Country-Reports*) Fairs and special occasions, No. Date Deadline and Special Events LP-Events

1

2

13/01/17

27/01/17

20/12/16

11/01/17

4 14/03/17 22/02/17 • Meat, sausages and poultry I• Cheese• Wine, sparkling wine and spirits I

6 19/04/17 29/03/17 • Non-alcoholic beverages I• Tobacco products I• Laundry detergents and cleaner

7 28/04/17 10/04/17 • Convenience products • Super Market of the year• Packaging and take-back systems

31/03/17 15/03/17 • Beer I• Barbecue promotions• Frozen Food and Icecream I

5

28/04/17 10/03/17

• Eating consciously (organic, veggie, free from …, calorie-, salt-, sugarreduced)• Nonfood• Fruit and vegetables including convenience• Sweets & snacks I

17/02/17 01/02/17 3 • Bread and bakery products I• Ready-to-serve meals (without frozen food)• Technologies for trade

*) Attention: Advertising deadline for Laender/Country reports 3 weeks before publication! Changes from current cause reserve.

Baden-WürttembergISM preliminary reportREGIONAL-STAR (nominees)

20-29/01 Grüne Woche24/01 REGIONAL-STAR28-31/01 Paperworld

ISM main edition 29/01-01/02 ISM01-06/02 Spielwarenmesse08-10/02 Fruit Logistica10-14/02 Ambiente15-18/02 BioFach/Vivaness

22/02 25nd German LP Meats-Congress05-09/03 Euroshop / EuroCIS07-09/03 IAW

Saxony 17-21/03 INTERNOGA19-21/03 ProWein20-24/03 CeBIT26/03 BioOst05/04 Super Market of the year09/04 BioWest

Super Market of the year (nominees)

Bavaria

ThuringiaPLMA preliminary report

04-10/05 Interpack07-10/05 MLF-session08-11/05 TUTTOFOOD

AustriaISM follow-up reportMeat-Star (nominees)

• Powerdrinks 2017• Supplement in LP 7

TREND2017Sortimente

SUPERMARKTDES JAHRES ’17




11 USACheese-Star (nominees)

29/06 Cheese-Star

9 30/05/17 10/05/17 • In-house-production• Free from special additives, gluten-, lactose- & GM-free• Commercial vehicles, company cars, fl eet-management business

10

27/06/17 07/06/17

Italy

24-27/06 Tendence24-25/06 Neuwieder summer camp

• HIT-NEW PRODUCTS 2017 (trade opinion poll)• Delicatessen incl. fi sh, delicatessen salads & antipasti

12 14/07/17 28/06/17

13 11/08/17 26/07/17 • Bread and bakery products II• Meat, sausages and poultry II• Oktoberfest

13/06/17 23/05/17 • Impulse placement (eg. Check-out area etc.)• Margarine, oil, butter• Pet food and pet supplies

08-09/06 Free From Food Expo Barcelona

07-09/09 FA!R Trade & Friends20-21/09 ECR-Day20-22/09 IAW22-24/09 Inter-Tabac

01/09/17 16/08/17 14

HIT2017NEUE PRODUKTE

• Food for babies and toddlers, children's articles• Snacks & take-away

• Sweets & snacks II• Tobacco products II• Barbecue in winter


16/05/17 26/04/17 • Cosmetics, body care I• Dairy products (White Line)• Pasta, rice and sauces

8

Saxony-Anhalt

16-17/05 PLMA Amsterdam21-23/05 Alimentaria Lissabon





20 08/12/17 22/11/17 19-28/01/2018 Grüne Woche28-31/01/2018 ISM

• Car pool & co. - city runabouts and executive cars• Cosmetics, body care II• Gastronomy in trade

• Festive and premium products• Frozen food and Icecream II• Vegan and vegetarian

17 24/10/17 05/10/17 Anuga follow-up-report

18 08/11/17 18/10/17 • Dairy products (Yellow & White Line)• Coff ee, tea, cocoa• Wine, sparkling wine, spirits II

• Beer II• Product of the Year (consumer opinion poll)

Fishbar 2017Berlin/BrandenburgPRODUKTDES JAHRES

2018 PRAXIS.LEBENSMITTEL

VON VERBRAUCHERN GEWÄHLT

15 22/09/17 06/09/17 Switzerland• Green Edition special sustainability• Shop fi tting• Laundry detergents and cleaner II

24-27/09 MLF-Tagung01/10 BioSüdTrainer of the Year

05/10/17 18/09/17 • Non-alcoholic beverages II• Convenience products (fresh & chilled)• Hygienic tissue paper & feminine hygiene

24/11/17 08/11/17 19

16 Mecklenburg-West PomeraniaAnuga preliminary report/ main editionFrozen Food Star (nominees)

07-11/10 Anuga09/10 Frozen Food Star15/10 BioNord

Cover pages: 2nd/3rd cover page: 20,970 € 4th cover page: 21,440 €

Page 9, 11 and 13

* plus 3 mm cutting addition at all pages. Due to the different thickness of stitching the cut-endangered elements must be placed off the cutting at least 4 mm at the top and bottom and at least 8 mm at the margins.

185 x 256 210 x 280 22,220

All prices are in Euro ex. statutory German VAT (MwSt.)

1/1 page

3/4 page

2/3 page 2/3 page

1/2 page 1/2 page

1/3 page 1/3 page

1/4 page 1/4 page 1/4 page

1/6 page 1/6 page

1/8 page 1/8 page

2/1 page

Formats and Prices

185 x 256 210 x 280

138 x 256 151 x 280

122 x 256 135 x 280 185 x 170 210 x 187

91 x 256 104 x 280 185 x 128 210 x 145

59 x 256 72 x 280 185 x 86 210 x 103

43 x 256 56 x 280 91 x 128 104 x 137 185 x 64 210 x 81

91 x 86 104 x 103 185 x 43 210 x 60

91 x 64 104 x 81 185 x 32 210 x 49

394 x 256 420 x 280

Size in variations page fractions

width x heigh in millimetres 4 coloureuro scale

Strip-Advertisement table of contents:

typ area bleed*)

line per mm 59.0 mm wide

high

high cross

high cross

high cross

highhigh cross

high cross

high cross

1-col.2-col.4-col.

2-col.4-col.

2-col.4-col.

19,960

16,310

14,700

11,410

7,980

6,070

4,120

3,110

39,920

33.30

PAdvertising RatesPrice List No. 57, Valid from 01/01/201707 Mediainformation 2017

Discounts in case of accepting one year of insertion (begins with the issue of the first ad)

Volume rates n-times rates

3 pages 5 % 3 ads 3 %

6 pages 10 % 6 ads 5 %

9 pages 15 % 9 ads 10 %

12 pages 18 % 12 ads 15 %

20 ads 20 %

Bound inserts Preis: 4-page: 380 € per 1,000 copies 6-page: 490 € per 1,000 copies 8-page: 575 € per 1,000 copies

Split run possible on application.Discounts granted as per quantity scale: two pages =̂ one advertising page.

Folded format: front 213 mm wide/back 223 mm wide (incl. 10 mm binding fl ap) x 289 mm high Trimmed format: 210 mm wide x 280 mm highBound inserts supplied: untrimmed with 6 mm head and at least 3 mm foot trimming and prefolded. Bound inserts small magazine format: supplied trimmed and folded, sheet closed at top. 6 mm are lost at the top/bottom because of the head/foot trimming if there isn’t any trim.

NB: There is a diff erent format for ads in the HIT and Product of the Year issues because of the adhesive binding. Please ask for details. Calculation basis: 60,000 copiesQuantity required: 61,200 copiesDelivery deadline: 10 days before publicationMaster must be submitted.

SupplementsPrice: up to 25g: 260 € per 1,000 copies (no discounts granted)Split run according to Nielsen areas possible. More prices on application.Format: up to max. 200 mm wide x 270 mm highCalculation basis: 60,000 copiesQuantity required: 60,500 copiesDelivery deadline: 10 days before publicationMaster must be submitted.

Delivery address for advertising mediaVOGEL Druck und Medienservice GmbHHerr Michael SchimandlLeibnizstr. 5, 97204 Höchberg, Germany

Delivery information: for Lebensmittel Praxis, issue...

Contact: Birgit Schuld, Telephone +49 (0) 2631 879 143 Dorothe Scherer, Telephone +49 (0) 2631 879 146

Agency commission: 15 % of the net amount of invoice

Right of withdrawal: Advertisement deadline for the respective issue.


Advertising RatesPrice List No. 57, Valid from 01/01/2017

T08

Circulation of Nielsen Checking of editions

Analyses of editions Average number of copies of each edition forthe period of 1st July 2015 to 30th June 2016

Number of printed copies 60,500Actually distributedcopies (tvA)

60,138 of them abroad 342

Copies sold 28,382 of them abroad 201– Copies sold to subscribers 23,746 of them membership

copies19,772

Singly sold copies –Other sales 4,636Free copies 31,756Remaining, archiveand specimen copies

362

Area of business

Share of actuallydistributed copies

% numberDomestic market 99.4 59,796International market 0.6 342Number of actually distributed copies (tvA) 100.0 60,138

Nielsen 114.9 % = 8,892 copies


Nielsen 3a14.1 % = 8,406 copies

Nielsen 3b14.8 % = 8,878 copies

Nielsen 67.2 % = 4,304

copiesNielsen 5

2.9 % = 1,727copies



Summary of the survey method

1. Method: circulation analysis by means of fi le evaluation – full survey 2. Population: 60,138 copies actually distributed = 100%; 342 not included in the survey = 0.6%3. Sample: full survey4. Target person of the survey: not applicable5. Period of the survey: 01 July 2015 to 30 June 20166. Survey carried out by: LPV GmbHFull details of the survey method can be seen at: www.lebensmittelpraxis.de/Mediadaten.

Analysis of geographical distribution


Circulation and distribution analysis 2


Reader-strukture analysis

LEBENSMITTEL PRAXIS spot-on twice The results of the Infratest reader-structure analysis

6.5 % Industry / agency

LP reaches the trade...Question: Which sector does the company you work for belong to?

86.7 % trade

6.8 % other

...reaches the right ones in the trade!Question: Are you involved as a decision-maker in the in-house decision-making processes?

96.2 %LP

82.5 %Benchmark Infratest

1. 2.

96.2 % of LP-readers are decisionmakers

Source: LEBENSMITTEL PRAXIS reader-structure analysis in accordance with the ZAW (Central Association of the Advertising Industry) framework system; conducted by TNS Infratest Medienforschung GmbH in September 2013

Euroscale: Please enter additional colours in CMYK mode (Euroscale)

Colours Profil Profile for content: PSO_LWC_Improved_eci (FOGRA45L); Profile for cover: ISOcoated_v2_eci. Subject to modifications

Proof For the purpose of a correct printing proce-dure we kindly ask you to send a truecolour proof sample (Proof) to the publishing house direct.

Guarantee If data is supplied in digital form we do not grant any warranty concerning format, text and colour accuracy of the advertisement as well as the design of the advertisement unless the afore-mentioned instructions are obeyed. If there are any questions, please do not hesitate to contact us.

Contact Dorothe Scherer ☎ +49 (0) 2631 879 146e-mail: [email protected]

Terms of payment 30 days net after receipt of invoice. 3 % discount with advance payment before day of issuing.

Bank connection Volksbank, Münster IBAN: DE 24 401 600 501 071 696 901 BIC/SWIFT: GENODEM1MSC

Magazine format 210 mm wide x 280 mm high Print space 185 mm wide x 256 mm high Attention: There are special formats for joint ads

within the Laender / country reports. Available upon request.

Mode of printing Web offset printing/Euro scale, and binding Saddle stitching

Paper:Cover: 250 g/sqm, almost free of wood,white, brilliantly coatedStandard pages: 70 g/sqm, semi-matte,improved LWC, offset

Data transmission Data may be transmitted via e-mail, ftp-server or CD.

Via e-mail: [email protected]

Via ftp-Server: at request under +49 (0) 2631 879 146

Despatch address of print media: LPV GmbH- Advertising Management LEBENSMITTEL PRAXIS -Am Hammergraben 14D-56567 Neuwied/Germany

The deadline for accepting print media is identical with that of accepting advertisements (see schedule of dates / topics at pages 4-6). Print-media format must comply with the booked format.

Data formats Advertisements in file format, PDF (X3) will beprocessed (other at request).


Information sheet digital print media/Payment


1 Web address www.lebensmittelpraxis.de 2 Profi le in brief www.lebensmittelpraxis.de is the online portal

of LEBENSMITTEL PRAXIS. The platform off ers content on all aspects of the food and near-food sector, including the latest news, store reports, background information on product ranges, mar-kets and sector events as well as interviews with managers and major players in trade and industry.

3 Target group The trade portal addresses the needs of the head offi ces and the managers in the markets and those in charge of sales together with their staff .

4 Publishers LPV GmbH Contact partner Portal manager

Marcus SchmidtTelephone: +49 (0) 2631 879 [email protected]

EditorNicole Ritter-Lüthy(editor in chief, responsible within the meaning of section 55 II of the Interstate Agreement on Broadcasting)Telephone: +49 (0) 2631 879 [email protected]

Contact partner Online advertising Publishers

Regina Kofl er Telephone: +49 (0) 2631 879 194r.kofl [email protected]

Visits: Ø approx. 49,000 per monthPage impressions: Ø approx. 90,000 per month

Source: Google Analytics, Januar bis April 2017

Website Utilisation data NWebsite

Portrait 1

Top Banner

Rectangle

Sky

scra

per


WebsitePrices/forms of advertising P

Advertising form* Format/Size Data volume CPT in € in pixel up to

Top Banner 728 x 90 50 Kb 83.– Wide Skyscraper 160 x 600 50 Kb 83.– Medium Rectangle 300 x 250 50 Kb 76.– Wallpaper 728 x 90 + 160 x 600 100 Kb 138.–

1 Prices and forms of advertising

2 Discounts If booked as a package and placed within 12 months (insertion year)

From € 3,500.– 6,000.– 8,500.– 12,000.–

% 5 10 15 20

All prices exclusive of VAT.

4 Minimum period 1 calendar week 5 Agency commission 15 per cent if booked through an agency 6 Terms of payment 3% discount if paid within ten days of the invoice date; net 30 days after receipt of invoice.

Bank details Volksbank, Münster IBAN: DE 24 401 600 501 071 696 901 BIC/SWIFT: GENODEM1MSC

Other special forms of advertising, such as customer e-paper or promotions, are possible. For more information visit www.lebensmittelpraxis.de/mediadaten.

Formats: GIF, JPG, HTML5

lebensmittelpraxis.de adjusts itself automatically to the diff erent sizes of browsers or terminals of the users. This is designed to maximise the viewer’s reading experience. Due to this responsive design various bannerpositions are not provided in all views and, of course, not counted either.

So take advantage of our mobile advertising space. Information, please visit www.lebensmittelpraxis.de/mediadaten

*

WebsiteNew products database14 Mediainformation 2017

Your new product on lebensmittelpraxis.de

Being present here is simply a must for everyone in the trade. So don’t wait to insert your new products in our regularly updated online search platform. We have been continually improving its look and feel and its functionality in the last few months. Another advantage for you: not only will your insertions appear on the search page; they will also be teased on and linked to other pages of lebensmittelpraxis.de in a modular structure and in part context-related, e.g. in suitable thematic channels.

Your benefi ts at a glance - specialists from the food retail trade keep a keen eye on the site every day and will fi nd your product - maximised target group precision - low prices yet a big impact

DiscountsBook several insertions at once as apackage (individual price 231.00 euros) Package price for 5 insertions within12 months comes with a 5% discount* Package price for 10 insertions within12 months comes with a 10% discount* Package price for 20 insertions within12 months comes with a 15% discount*

* The package is normally billed when the order is placed but no later than the fi rst insertion.

%

Contact partner

Portal managerMarcus SchmidtTelephone: +49 (0) 2631 879 [email protected]

PublishersRegina Kofl erTelephone: +49 (0) 2631 879 194r.kofl [email protected]

Off er Image Size Price (€) Entry with packshot plus link to your website 580 x 360 pixel 231.–

Duration of entry: 6 monthsAll prices exclusive of VAT.

http://lebensmittelpraxis.de/neue-produkte

15

Place your ad in the appropriatethematic channel on lebensmittelpraxis.de

You’d like to reach your target group with even greater precision? Then use the advertising space on a preferred lebens-mittelpraxis.de thematic channel. If your business is dairy products, then the per-fect place for advertising would be under “cheese”, for example. Your generously sized ad banner will appear at the top of the page and below it readers will fi nd editorial contributions and additional infor-mation on the topic.

WebsiteThematic channel

Offer Surroundings Price (in €)

*Responsive presentation of your banner is possible upon delivery of other formats.


Combination package

To make sure you are in the thematically relevant contributions with your ad, we will also include an additional banner (medium rectangle) and position it at the right of the pages.Ad impressions for the entire run-time: ap-prox. 12,000.

Banner 940 x 200 pixelterm: 12 mounthsJPG, GIF, (100 KB)

Banner 300 x 250 pixel (Rectangle)term: 12 mounthsJPG, GIF, (50 KB)

Thematic channels (for exam-ple meat, cheese and snacks)

Topic-related contributions on a certain keyword

Combi package1,440.–

Your benefi ts at a glance

- thematic environment - generously sized special format in the page heading - long run-time- each thematic channel can only be booked once for the run-time! - additional presence in the thematically relevant contributions

Keywordbanner 300 x 250

16Newsletter

Portrait/prices/forms of advertisingMediainformation 2017

1 Title LPcompact! – Specialist Newsletter for thefood-trade

2 Profi le in brief The newsletter features the latest information on what’s happening in the food and near-food trade as well as details of events in the sector.

3 Target Group About 8,000 subscribers from the food-trade and the nutrition industry (Status April 2017).

4 Publication daily (from Monday to Friday) schedule 5 Contact partner Online advertising Publishers

Regina Kofl er Telephone: +49 (0) 26 31 879 194r.kofl [email protected]

Advertising form Placement Format / Size Datavolume Prices (€) Prices (€) for in pixel per week two weeks*

Full-Size-Banner Head of the newsletter 468 x 60 40 Kb 690.– 1.099.– Rectangle Between news and publishing information 300 x 250 40 Kb 690.– 1.099.– Picture/text display Between news and publishing information 160 x 99 20 Kb 690.– 1.099.– 160 characters, including spaces


All prices exclusive of VAT.*consecutive, same subject

LPcompact Head

Full Size Banner

LPcompact Head

Rectangle

LPcompact Head

Picture/text display

7 Agency commission 15% of the net amount of invoice

Formats: GIF, JPG

More forms of advertising onapplication.

17Newsletter

Portrait/prices/forms of advertisingMediainformation 2017

highlighted entry*+ VKF Note + Link

Above the editorial product images

Packshot(will be cut by us)Text will be revised to max. 360 charactersVKF Note: max. 30 characters

Delivery picture to max. 2 Mb(will be downsized and weboptimized by us)

299.–

1 Title update - new products 2 Profi le in brief Numerous reports on new products for

all the lines in the food retail trade reach LEBENSMITTEL PRAXIS each month.The editorial staff at LP then get to work to make the information relevant for the trade clear and straightforward and then distribute it via an e-mail distribution list.

3 Target group About 8,000 subscribers from the food-trade and the nutrition industry (Status September 2016).

4 Publication Every two weeks schedule (usually on friday) 5 Contact partner Online advertising Publishers

Regina Kofl er Telephone: +49 (0) 26 31 879 194r.kofl [email protected]

Advertising form Placement Format / Size Data volume to Price (€) per issue


All prices exclusive of VAT.*marked as an ADVERTISING

Additional reference to your sales promotion

7 Agency commission 15% of the net amount of invoice

Direct booking: lebensmittelpraxis.de/update-buchung

Insertion on colour background

Link to your info page


WebsiteFormats and technical information F

The kb sizes given for each advertising medium are maximum sizes and are the sum total of all the data making up the advertising medium (incl. any fi les to be subsequently loaded, sniff er code, images, etc.).

We need the following metadata to be sent with the media:

Only fl ash layer and streaming formats may contain sound. Such advertising media must have a clearly visible button “sound on/off ” or “mute” or a clearly identifi able symbol or icon, e.g. a speaker.Streaming ads may only start with “sound off ”. Only when the user has clearly indicated his intentions (by clicking or mouseover) may the sound be activated. At the same time the user must always be able to deactivate the sound by clicking or mouseout.Reporting: for the use of advertising media on the Website we can provide an evaluation of the ad impressions and ad clicks on request.

Contact partner Portal managerMarcus SchmidtTelephone: +49 (0) 2631 879 [email protected]

Media consultancyRegina Kofl erTelephone: +49 (0) 2631 879 194r.kofl [email protected]

Please note that a number of newsletter clients do not display animated GIFs properly. The “start image” should therefore be chosen as informa-tively as possible.

B) Newsletter update - neue ProdukteBookings are possible online too by navigating to www.lebensmittelpraxis.de/update-buchung, where you can also send all the information nee-ded for your insertion on a web form.

2 Delivery address Please e-mail the advertising media for your cam-paign to the following address:[email protected]

3 Delivery deadline 5 working days before the campaign is to begin. This will give us all enough time to test the for-mats and to ensure the campaign can commence on schedule. We cannot be held responsible for any delays caused by late delivery.

1 File formats A) Website (Display Ads)

- customer name- campaign name- booking period- site to be used- positioning on the site

- advertising format- contact partner for any questions- motif name (optional)- click URL- alt text (optional)

GIF, JPG max. 50 Kb FLASH max. 50 Kb HTML5* max. 50 Kb

B) Newsletter LPcompact! GIF max. 40 Kb JPG max. 40 Kb

*We will be happy to send you the technical specifi cations for HTML5 advertising media as well as for mobile banner formats on application.

The Netherlands:MPK Media Promotion Kraus KGKolja Kraus, Cornelia TahotnyGraf-Adolf-Straße 11042119 Wuppertal / GermanyTelephone: +49 (0) 202 2815 770Telefax: +49 (0) 202 2815 7725e-mail: [email protected]

Publishing House Representation:

www.lebensmittelpraxis.de/mediadaten

Contact partners19 Mediainformation 2017

General manager CEO: Dr. Thorsten Weiland

Editor-in-chief: Reiner Mihr, Nicole Ritter-Lüthy

Advertising manager:Torsten ZelleröhrTelephone: +49 (0) 2631 879 - 217e-mail: [email protected]

Media consultancy:Birgit SchuldTelephone: +49 (0) 2631 879 143e-mail: [email protected]

Advertising administration:Dorothe SchererTelephone: +49 (0) 2631 879 146e-mail: [email protected]

LPV GmbHHülsebrockstr. 2-6D-48165 Münster

Postal address Neuwied:Am Hammergraben 14D-56567 NeuwiedTelephone: +49 (0) 2631 879 0Telefax: +49 (0) 2631 879 123e-Mail: [email protected]

Always up to date

on the latest in the food sector with

LEBENSMITTEL PRAXIS

Mediainformation 2017 · 2017. 5. 24. · print-ready files/Payment 19 Contact partners Website ......

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