Media Studies ADVERTISING
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Media Studies Media Studies ADVERTISING ADVERTISING What is your What is your favourite image favourite image and why and why
description
What is your favourite image and why. Media Studies ADVERTISING. Adverts have two purposes. To inform us about a product To persuade us to buy it (We have to realise one thing before we begin studying adverts – people can be made do things). YAWN. - PowerPoint PPT Presentation
Transcript of Media Studies ADVERTISING
Media StudiesMedia Studies
ADVERTISINGADVERTISINGWhat is your favourite What is your favourite
image and whyimage and why
Adverts have two purposes
To inform us about a product
To persuade us to buy it
(We have to realise one thing before we begin studying adverts – people can be made do things)
YAWN
Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn
People want
what they can
see.
Target audience Products are aimed at types of people:
gender, age, race, beliefs, etc.
(we’re going to perform a walking debate
now)
MEN Unsure WOMEN
Presentational devices we shall be examining:
Pictures / images Colours Headings, Subheadings – LANGUAGE
being used! Logos Captions, (explanations)
Homework
Write a list of adverts you like.
4-5 ideas max
Can be from TV, radio, newspapers, the
internet, billboards, etc.
Coming up
First we’re going learn what makes an advert.
Then your going to start creating adverts.
