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The Advertising Media: BroadcastRADIO ADVERTISING

The advertiser selects a producers or agency. The producer or agency prepares bill of materials or cost estimates. The producer or agency selects a recording studio. The producer or agency selects talents. The producer or agency selects a musical director and background music. A rehearsal is scheduled. The studio records music and sound separately . The studio combines musical scoring and sound track with voices. The producer or agency prepares several copies taken from master tape for distribution to radio stations or programs. The advertisement is now on the air!

STEPS IN RADIO ADVERTISING PRODUCTIONCommon techniques in radio advertisement productionStraight Announcer Technique

Two Announcer Technique

Announcer-Actor Technique

Slice-of-Life TechniqueJingle-Announcer Technique

Customer Interview Technique

SimplicityCoherenceRapportBelievabilityInterestDistinctivenessCompulsionQualities that make radio advertisements more effectiveTELEVISION ADVERTISING

Script DevelopmentScript for television advertisement is called the storyboard. This divided into two part: the audio and a video.

Visual Techniques for Television CommercialSpokesperson

Testimonial

Demonstration

Close-ups

Story-line

Slice-of-life

Customer interview

Vignettes and situations

Animation

Stop motion

Rotoscope

Superstar talentLocation shootingLarge cast-people and animalsAnimationOpticals, special effect, stop motionStudio shootingSet decorationPhotographic equipmentLegal requirements Night, week-end finding Elements of ProductionIn buying television time, the advertiser determine available programs and rate, evaluate programs ratings, negotiate for price, determine reach and frequency, sign the contracts, and finally, review the affidavits of performance to be sure the commercials ran as agreed.Buying Television Time