MAY 6 T H , 2013

Media Studies 120

Warm-Up: Name That Brand III

In this round of “Name That Brand” I will show you a small part of a corporate logo.

Try to… “Name That Brand!”

Practice Round

Practice Round

Round 1

Round 1

Round 2

Round 2

Round 3

Round 3

Round 4

Round 4

Round 5

Round 5

Product Placement: A Quick Review

Discussed product placement in movies (E.T. – Transformers)

Discussed product placement on television (i.e. American Idol with Coke, AT&T, and Ford)

Discussed effectiveness of product placement (perceived – not effective vs. real – quite effective)

Effectiveness

Industry believes that product placement IS effective.

61% of film fans said that they noticed brands advertised.

30% of viewers say they were persuaded to at least try a product after having seen it a movie.

The Future?

In 2010, Wal-Mart teamed up with Procter & Gamble to produce “Secrets of the Mountain” and “The Jensen Project,” both family-oriented television films.

They featured the characters using Wal-Mart and Procter & Gamble products.

Ex. “The Jensen Project” featured a preview of the not then released Xbox Kinect controller.

Small Group Discussion: Product Placement Issues

I am going to hand out a sheet of questions I want you and your group to discuss.

Take a few minutes to write down your thoughts about the questions.

As you are discussing, write down ideas that your group members mention when discussing the questions.

I will call on someone at your group at random to summarize your group’s discussion.

Practice Set: Identifying Product Placement

Big Bang Theory

Making Product Placements

In this activity, you will be determining where to and how to place your product.

The class will be divided into teams, with each team given a product.

The teams will determine a show to place their product in as well as develop suggestions for how the product could be incorporated into the storyline.