MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

www.mediasalles.it

THE MEDIA SALLES OPENING SEMINAR

At Cinema Expo International 2003 A panorama of cinema-going in

Europe in 2002. Marketing strategies by exhibition

companies for building communities through loyalty programsAt Cinema Expo International 2003

23 June 2003MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

ADMISSIONS IN 2002

in Western Europe (16 countries)

931 millions

+0.8% compared to 2001 (924 millions)

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

Western Europe - Admissions in 2002 (millions)

The 5 major markets1998 1999 2000 2001 2002D 148.876 148.996 152.533 177.925 163.910E 112.143 131.348 135.391 146.810 140.716F 170.110 153.570 165.957 185.816 184.461

I 1 112.900 98.772 97.819 105.538 108.346UK 135.217 139.059 142.507 155.911 175.9061Figures (source SIAE) referring to screens with more than 60 days of activity.

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

CONFLICTING TRENDS

The 5 major markets

Growth in

UK +12.8% +19,995,000

Italy +2.7% + 2,808,000

+22,803,000

Drop in

France -0.7% - 1,355,000

Germany -7.9% -14,015,000

Spain -4.2% - 6,094,000

-21,464,000

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

Western Europe – Admissions in 2002 (millions)

The other countries1998 1999 2000 2001 2002

A 15.219 15.024 16.299 18.985 19.245B 25.386 21.869 23.548 24.000 24.544CH 15.918 15.428 15.592 17.113 18.811DK 11.011 10.915 10.691 11.921 12.911FIN 6.395 7.035 7.091 6.539 7.700IRL 12.387 12.390 14.886 15.942 17.319IS 1.508 1.549 1.569 1.508 1.599L 1.415 1.316 1.362 1.414 1.432N 11.526 11.351 11.586 12.477 12.041NL 20.094 18.647 21.581 23.787 24.117S 15.819 15.982 16.978 18.101 18.297

% 2001- 20021,4%2,3%9,9%8,3%17,8%8,6%6,0%1,3%-3,5%1,4%1,1%

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

Market shares of domestic movies

% 2001 % 2002 Admissions in 2002 vs 2001

France 41% 35% -0.7%

Norway 14.9% 7.5% -3.5%

Spain 17.9% 13.5% -4.2%

The Netherlands 9.5% 10.5% +1.4%

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

UNITED KINGDOM

Among the top 20 the following UK (co)productionsRank Titles Admissions 2002

2. Harry Potter and the

Chamber of Secrets 10,558,200

5. Die Another Day 6,884,400

12. About a Boy 3,647,200

18. Bend it like Beckham 2,441,100

23,530,900

Total admissions in UK in 2002: 176 millions

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

ESTONIA

2001 2002Total admissions 1.304 1.558(millions)

Admissions % of total admissions

Names in marble 136,000 8.7%