Media  Release  October  12,  2011  

 BABY  HEROES  DIAPER  DRIVE  

TERRA  CENTRE  ANNOUNCES  PUBLIC  CAMPAIGN  WITH  THE  DIAPER  DASH    Edmonton,  AB  –  Terra  Centre  for  Pregnant  and  Parenting  Teens  launched  BABY  HEROES  2011,  the  3RD  annual  public  diaper,  with  the  Diaper  Dash  for  the  Baby  Heroes  Cup,  furnished  by  Diaper  Cake  Designer  Sushma  Dalal,  today  at  City  Hall.    BABY  HEROES  2011  public  diaper  drive  takes  place  October  12  –  29,  2011.  Terra  Centre  hopes  to  raise  xxx  diapers,  or  cash  equivalent,  during  the  campaign.      The  Diaper  Dash  featured  supporters  of  the  Baby  Heroes  campaign,  including  members  of  flagship  corporate  teams:  Team  Diapers  on  Wheels,  lead  by  Edmonton-­‐Calder  MLA  Doug  Elniski  and  comprised  of  cross-­‐party  politicos,  and  the  joint  REALTORS®  Community  Foundation  /  Alberta  Mortgage  Brokers  Association  Team.      Corporate,  Community  and  School  teams,  along  with  public  donations,  have  helped  Terra  Centre  collect  more  than  225,000  diapers  over  the  past  two  years.  In  addition  to  collecting  much  needed  diapers  for  Terra  clients,  Baby  Heroes  is  an  important  awareness  opportunity  highlighting  the  challenges  teen  parents  face,  their  potential  and  the  important  role  community  plays  in  ensuring  their  success.    Terra  Centre  for  pregnant  and  parenting  teens  has  served  youth  in  Edmonton  since  1971;  each  year  approximately  600  young  families  access  its  teenage  pregnancy  support  services.  Terra  is  committed  to  supporting  teen  parents  from  pregnancy  until  their  child  enters  school,  followed  by  an  engaging  and  active  alumni  group  that  continue  to  support  one  another  in  parenting.      Cash  and  diaper  donations  can  be  dropped  off  at  Terra  Centre,  9930-­‐106  Street,  Monday  –  Friday,  8:30  am  –  5  pm,  and  at  two  evening  Open  Houses,  October  xx  and  xx  from  5:00  pm  –  9:00  pm.  Terra  Centre  encourages  both  diaper  and  cash  donations  and  uses  a  $1  =  5  diaper  formula  for  tallying  total  pledges  for  both  individuals  and  teams.  For  more  information  on  the  3rd  Annual  Baby  Heroes  Diaper  Drive  and  to  register  a  Baby  Heroes  Corporate,  School  or  Community  Team,  visit  www.terracentre.ca.      Join  the  conversation  on  Twitter,  hashtag  #yegdiapers.    

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