Survey Response analysis

Question 1 - Age

• My magazines target age market is 16-24• 53.6% of responses (26) were aged 16-19, with

14.29 people being age 20-23 (7)which means the data collected is likely to well represent my target market well. The majority of my target age range was under 19, which could lead to some bias towards the bottom end of my age range. This data will be useful because I know where to position my magazine at.

Question 2 - Gender

• My magazines main target audience is male• 82.35% of my responses were male (42)

compared to just 7.84% (4) women. This means data collected gives an accurate representation of my target market because it is mainly male.

Question 3 - Ethnicity

• My target market ethnicity is British.• In my survey, 93.18 (41) responses were

Caucasian with 1 being multiple ethnicities. • This follows my target market and as a result

my results will be useful for the target market. This data will be useful because I know that 93% of my answers are from a part of my target market.

Question 4 – How often do you read magazines each month?

• I plan to release my magazine monthly.• The most popular result is once a month at

30.61% (15) of responses. This shows a monthly magazine is more likely to be popular as the most people only read one per month. This data will be useful because I know how frequently to publish the magazine.

Question 5 – Do you read music magazines?

65.31% (32)of my responses do not read music magazines compared to 34.69% (17) who do. This reduces the number of useful responses to my survey. This data will be useful because it shows I will get some relevant answers from people who read music magazines, but not useful because over 65% of my responses do not.

Question 5 – How many times do you read music magazines per month?

This data will be useful because 72.22% (13) of responses read music magazines monthly, therefore, a monthly music magazine would be best for my target market as that’s the most common purchasing frequency. By publishing monthly, I can ensure a high quality magazine.

8) Why do you buy/enjoy reading that magazine?

This data will be useful because it shows there are a wide variety of reasons why people read music magazine. The majority are interested in keeping up with music current affairs, interviews and if their favourite artists is featured. This will help me with my magazine because it shows the features I should include to appeal to my target audience.

Question 9 – How often do you want the magazine to be published?

The most popular answer at 51.43% (18) responses shows that a monthly music magazine would be most effective because that is the most popular response. This data will be useful because it helps me decide when to publish my magazine.

Question 10 - How much would you be prepared to pay for a music magazine?

Charging a more competitive price is a popular result, with the most popular price being £3.40-£3.80 with the second most popular being up to £3. This shows that this is the maximum price most people would be willing to pay and that lower prices would attract a higher demand. This data will be useful because it shows me what I should price my magazine to appeal to the maximum number of people in my target market.

11) What genre of music do you listen to?

The most popular answers are Electronic, Pop, Rock and Indie which shows that an indie rock magazine would be popular amongst my target market. However electronic is the most popular answer, so an electronic magazine could be more popular. This data will be useful because it shows the most popular genres and that Indie Rock will be popular.

12) Social Class

Aiming the magazine at a middle and working class would maximize the possible audience for my magazine. This would mean a higher potential for sales. This data will be useful because I can tailor my target market.

13) Favorite colour

To help design a colour scheme for my magazine, I asked for peoples favorite colours. Blue, green and red were the most popular. This data will be useful because I will use some of these colours in my colour scheme and know that they are more likely to be popular with the reader.

14) Do you attend music gigs? 15) If you answered yes, how often do you attend them over a year?

75.51% attended gigs or were interested in them, this means including gig based content would be popular in my magazine. A large proportion of people attended at least 1 gig a year. This data will be useful because it shows me that gig based content will be popular with my target market.

16) If you buy music magazines, what attracts you to buy that magazine?

What artists are featured in the magazine is important to weather the reader decides to read the magazine or not. As a result, featuring quality artists will be an important feature in my magazine as it will be popular. This data will be useful because it shows me that focusing on artists for my magazine will be successful with my target market.

17) Do you prefer magazines with lots of pictures?

64.4% of responses preferred magazines with lots of photos which shows me that a less text heavy and more photo based layout will be popular. This data will be useful because it will help me design the layout and house style of my magazine.

18) What names do you like?

22.2% liked Rock as the title with New Music Thing with the same amount, sound came second with 20% of the vote but my personal favourite answer was Listen. As a result, I am likely to use one of the 4 as my title.

19) Have you heard of/listen to any of the following bands?

Arctic Monkeys, Coldplay and all of the above were popular answers, which shows my audience was familiar with the bands of my genre as nobody answered none of the above. All of the above was approximately 30% of the answers submitted with coldplay having 14% and Arctic Monkeys having 18%.This data will be useful because I know what type of bands people enjoy and would be interested to read about.

20) What would you expect to see in an indie rock music magazine?

Music news (24.4%) and reviews (22.2%) made up the most popular answers with new music a close third at 17.78%. This data will be useful because it shows me what features are important to include in my magazine for it to be popular with my target market.

*21) How often do you buy albums?

Never was the most popular answer at 28.57% which suggests people aren’t interested in purchasing music, but 71.83% do buy albums, which is significantly more. Annually (16.33%), monthly (12.24%), every 2 months (12.24%) and every 6 months (10.20%) were the most popular answers in this category. This data will be useful because it shows me that music fans have answered my survey as they purchase music, additionally it shows how frequent they purchase music. As a result, I can tailor my magazine to this by offering a top 5 songs guide and similar content.

22) How many pages would you like a music magazine to be?

With 31.11% of the vote, less than 50 pages was the most popular answer and between 50-60 pages (22.22%) being second it shows that a smaller, high quality magazine is desired by the survey audience. This data will be useful because it shows me the size of magazine people want.

23) What free gift would you like with the magazine?

Free CD with 50% of the vote was the most popular by far, which shows this would be attract people to buy the magazine. This data will be useful because it shows what I could include on a splash on my front cover.

24) Would you like to hear about new up and coming bands?

This data will be useful because 84.78% of my survey responses want to see new artists featured, which shows this is a must to include in my magazine

25) Where do you hear about new artists?

Social media (47.73%), Spotify and Radio (22.73%) are the main methods of hearing about new artists according to my survey, which shows me where people look to find new music. This data will be useful because it shows social media and radio are the main places people hear new music, with less finding it in magazines. As a result, this could create a market niche for my magazine.

*26) Do you prefer magazines with a formal or informal writing?

48.98% of my survey are not affected by writing style but informal is preferred by 42.86% of my responses. This data will be useful because I know to produce my magazine in an informal style as it’s the most desired response my answers.

27) What do you dislike about music magazines?

81.4% of my survey response were happy with the current music magazines , but 16.28% explained flaws. Over advertising and poor reviews and writing are cited as main problems. This data will be useful because it shows me what to avoid when producing my magazine so as to make the reader want to read.

28) What fonts do you prefer?

70.21% of responses say font does not affect weather they read a magazine or not, with 23.4% preferring bold fonts. This shows that bold fonts are preferred but not essential in my magazine. This data will be useful because it shows people largely little interest in font as long as it is easily readable and legible.