A2 Media coursework:● Market research for movie

trailer- 11 question survey

By Sophie Canning

GenderThis generic question will help me gage which gender tends to watch films. This could help me when deciding what my target audience is. Results show that the participants who filled out the questionnaire were mostly female.

Age

This is also a generic question in which i used age categories, to ask participants how old they were. Age is an important factor to consider in media as it determines what is appropriate and relevant content for target audience. Results show that most people were aged between 18-24.

GenreThis question allowed me to identify the most popular movie genres. Results showed that romantic-comedy was the most popular and horror was the least. This contradicts my decision of creating a horror trailer, but could gain a wider audience as participants may not have seen many horrors.

Favourite horror?

I included a question asking what favourite horror films p’pants had to base my movie around. the two most popular were ‘Horns’ and ‘The Excorsist’.

How often do you visit the cinema?This question gave me an insight as to how often p’pants went to the cinema.

What do you think the best feature of this film is?

Use of suspense was the most popular feature of a horror film-something i will bear in mind when creating my poster.

What age restriction films do you usually watch?

P’pants generally watched ‘U’ and ‘15’ rated films.

Where do you mostly see movie trailers?

This was one of the most important questions as the results allowed me to discover the most successful media advertising platform in terms of movie trailers.

Do trailers add to your understanding of upcoming releases?

80% of p’pants said that movie trailers added to their understanding of upcoming releases.

Do trailers influence your choice of movie?

70% of p’pants said that movie trailers did influence their choice of movie